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Passion Pound


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Misplaced media spend in a booming identity economy: a brand opportunity. New research from Enders Analysis in partnership with Magnetic.

Published in: Data & Analytics
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Passion Pound

  1. 1. The growth of the identity economy
  2. 2. The missed opportunity
  3. 3. Identity advertising conceptual model Consumer spend related to identity Emotionally relevant marketing to groups Culturally relevant media
  4. 4. Identity media
  5. 5. In advertising identity is more than ID