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Home Truths

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HOMES & TECH: Rediscover the influence that magazine brands have on interiors and home technology purchases

Published in: Data & Analytics
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Home Truths

  1. 1. We share some of the same challenges
  2. 2. The unhelpfulness of dichotomy
  3. 3. Is this the whole truth? Here are a few ‘Home Truths’
  4. 4. The store and print are still relevant
  5. 5. Online businesses are going physical
  6. 6. Evolution not revolution
  7. 7. What is the role of magazine media?
  8. 8. Methodology
  9. 9. £
  10. 10. Shortlisting
  11. 11. Magazines can get you on the shortlist
  12. 12. Magazines narrow the brands under consideration
  13. 13. Magazines influence preferred brands
  14. 14. The power of magazine and review sites combined
  15. 15. How can magazine brands help home interiors and tech brands with their current challenges?
  16. 16. Brands are worth paying more for
  17. 17. Magazine advertising can maintain and boost consumer budgets
  18. 18. Protecting furniture budgets with print
  19. 19. Boosting bathroom/kitchen budgets with print
  20. 20. Boosting home technology budgets with print
  21. 21. Boosting connected home budgets with print
  22. 22. Online review sites boost TV and audio budgets
  23. 23. Online review sites boost connected home budgets
  24. 24. The cross selling opportunity of online review sites 26% 47% 300%
  25. 25. The combined power of magazines and review sites
  26. 26. Magazine brands can safeguard premium price positions
  27. 27. The power of display and editorial in print
  28. 28. Printed display advertising creates preferences
  29. 29. Magazines protect preferred status through advertising
  30. 30. Display advertising boosts consumer budget
  31. 31. Relevantly placed display gets more attention 24%56% 51%78%
  32. 32. Advertising in contextually relevant environments achieves more attention
  33. 33. Advertising in contextually relevant environments achieves more attention
  34. 34. How do magazine brands cause these advertising effects
  35. 35. Magazine brands provide a valuable audience 8 million
  36. 36. Magazine readers are influencers
  37. 37. Magazine environments are highly trusted
  38. 38. Conclusions • • •

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