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Market Overview - The Basics
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Louise Ioannou
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Market Overview - The Basics
1.
M A R
K E T O V E R V I E W
2.
REACH
3.
66% ADULT MAGAZINE MEDIA 35m
4.
24m ADULTS PRINT MAGAZINES
5.
ADULTS DIGITAL 25m
6.
ADULTS DESKTOP7.5m
7.
21m ADULTS MAGAZINES ON A MOBILE
DEVICE
8.
5m ADULTS MAGAZINES ON TABLET
9.
17m ADULTS MAGAZINES ON PHONE
10.
11.
AUDIENCE
12.
13.
14.
15.
16.
17.
67% MILLENIALS (15-34)
18.
66% ABC1 MEN
19.
80% ABC1 WOMEN
20.
70% FAMILIES
21.
AD SPEND
22.
23.
24.
5 4 31
25.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
26.
2015 2016 2017
2018 (f) 2019 (f)
27.
CIRCULATION
28.
AVERAGE EDITION CIRCULATION
BY MARKET SECTOR (MILLIONS)
29.
30.
31.
32.
33.
ENGAGEMENT
34.
Engagement scores
35.
MAGAZINE READERS
36.
MEN WOMEN
37.
MILLENIALS (15-34) SPEND AN
AVERAGE OF
38.
ABC1 MEN SPEND AN
AVERAGE OF
39.
ABC1 WOMEN SPEND AN
AVERAGE OF
40.
FAMILIES SPEND AN AVERAGE
OF
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