All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.
How Microsoft acquired Yahoo | Search business caseJul Ahn
The European Commission approved Microsoft's acquisition of Yahoo!'s search business, which gave Microsoft an exclusive 10-year license to Yahoo's search technologies and control over Yahoo's search and search advertising operations. The Commission found that the merger would reduce costs through economies of scale, but could also weaken competition by reducing consumer choice and degrading organic search quality. A post-transaction analysis found that while the merger increased Microsoft's market share in the short term, in the long run consumer surplus and welfare were unaffected.
Vaporin is Blowing the Coils Off the E-Cig/Vapor Industry!Tony Licausi
Vaporin has become a dominant player in the e-cigarette/vapor industry through their wide array of affordable e-liquid, vaporizers, and accessories sold through distributors and convenience stores nationally. The company's sales have grown substantially, with revenue in the second quarter of 2014 increasing 130% over the previous quarter. Vaporin's CEO attributes this growth to a tripling of convenience store distribution and a tenfold increase in online sales. Looking ahead, Vaporin plans further expansion through partnerships providing their vaporizer products to cannabis dispensaries and through an exclusive vape product vending machine agreement.
CEVA reported record revenues of $16.2 million for Q3 2015. Non-GAAP Earnings Per Share was 22 cents, driven by robust licensing and a record 27 million CEVA-powered LTE shipments.
Moldova media landscape '16 17 forecastDorel SAMOILA
- The Moldovan economy saw GDP growth of 2% in 2016 and is forecast to grow 3.8% in 2017. Exports increased in the second half of 2016 while the exchange rate remained stable.
- Inflation has returned to normal levels around 4% and consumer spending increased 10% in 2016, led by increased spending on food.
- The Moldovan advertising market saw slight growth in 2017 fueled primarily by a 15% increase in digital advertising, while TV, radio, print, and outdoor saw little to no growth. TV remains the largest segment at around 50% of total advertising spending.
The online advertising market in Europe grew 20% in 2008 to €12.9 billion despite economic challenges. Search advertising grew the most at 26% and accounted for 43% of the market. The top 10 European markets make up 93% of spending, led by the UK, Germany and France at 64% collectively. Newer Central and Eastern European markets like Slovenia and Poland experienced strong growth above 60%.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.
How Microsoft acquired Yahoo | Search business caseJul Ahn
The European Commission approved Microsoft's acquisition of Yahoo!'s search business, which gave Microsoft an exclusive 10-year license to Yahoo's search technologies and control over Yahoo's search and search advertising operations. The Commission found that the merger would reduce costs through economies of scale, but could also weaken competition by reducing consumer choice and degrading organic search quality. A post-transaction analysis found that while the merger increased Microsoft's market share in the short term, in the long run consumer surplus and welfare were unaffected.
Vaporin is Blowing the Coils Off the E-Cig/Vapor Industry!Tony Licausi
Vaporin has become a dominant player in the e-cigarette/vapor industry through their wide array of affordable e-liquid, vaporizers, and accessories sold through distributors and convenience stores nationally. The company's sales have grown substantially, with revenue in the second quarter of 2014 increasing 130% over the previous quarter. Vaporin's CEO attributes this growth to a tripling of convenience store distribution and a tenfold increase in online sales. Looking ahead, Vaporin plans further expansion through partnerships providing their vaporizer products to cannabis dispensaries and through an exclusive vape product vending machine agreement.
CEVA reported record revenues of $16.2 million for Q3 2015. Non-GAAP Earnings Per Share was 22 cents, driven by robust licensing and a record 27 million CEVA-powered LTE shipments.
Moldova media landscape '16 17 forecastDorel SAMOILA
- The Moldovan economy saw GDP growth of 2% in 2016 and is forecast to grow 3.8% in 2017. Exports increased in the second half of 2016 while the exchange rate remained stable.
- Inflation has returned to normal levels around 4% and consumer spending increased 10% in 2016, led by increased spending on food.
- The Moldovan advertising market saw slight growth in 2017 fueled primarily by a 15% increase in digital advertising, while TV, radio, print, and outdoor saw little to no growth. TV remains the largest segment at around 50% of total advertising spending.
The online advertising market in Europe grew 20% in 2008 to €12.9 billion despite economic challenges. Search advertising grew the most at 26% and accounted for 43% of the market. The top 10 European markets make up 93% of spending, led by the UK, Germany and France at 64% collectively. Newer Central and Eastern European markets like Slovenia and Poland experienced strong growth above 60%.
The document provides an annual financial and operational report for Companhia de Gás de São Paulo (COMGÁS) for the year ending December 31, 2013. Some key highlights include:
- Record volumes sold of 5.4 billion cubic meters, up 43%, 13%, and 7% in the thermal generation, residential, and commercial segments respectively.
- Record high investment of R$852 million, up 38% compared to 2012, to expand the distribution network by 1,629 km, a 27% increase over the prior year.
- EBITDA of R$1,336 million in 2013, up 14% year-over-year when normalized for the regulatory current account.
- CEVA reported total revenue of $17.1 million for Q2 2016, a 28% increase from Q2 2015. Licensing and royalties revenue increased by 69% and 263% respectively from the previous year.
- Royalty revenue per unit shipped increased to 4.3 cents in Q2 2016 compared to 2.8 cents in Q2 2015.
- CEVA signed 10 new licensing deals in Q2 2016, with 4 being for non-handset baseband applications. CEVA's market share for LTE shipments increased to 35% in Q2 2016.
B2C Email List Rental Information with Special Offers -Standard- 4aces Digital 4 Aces Digital
1) 4aces Digital offers email marketing services using their network of over 10 million UK addresses, including targeted lists on interests such as gardening, travel, and cars.
2) They provide a full-service email campaign package including audience targeting, creative design, delivery, and post-campaign analysis.
3) Special offers are available for first-time advertisers, with discounts on rental costs and a free tablet for booking a broadcast by September 30th.
The document summarizes the new digital remit of the UK Advertising Standards Authority (ASA) that took effect on March 1, 2011. The new rules extended the ASA's authority to include advertisements and marketing communications on companies' own websites and other non-paid online spaces under their control, as long as they are directly connected to the sale of goods or services. The changes subject more online content to ASA oversight and allow for enhanced sanctions for non-compliant advertisers, including highlighting continued issues on a special section of the ASA website. Guidance on determining what content falls under the new rules focuses on factors like advertiser control and sales messaging.
Global Truck Transport Market Competitive Strategies And Forecasts To 2030RamachariTBRC
The document provides a market report on the global truck transport industry from 2021-2030. It finds that the market is expected to grow from $1,429 billion in 2020 to $1,574 billion in 2021 at a 10% CAGR, recovering from COVID-19 impacts. The market covers segments of truck type (heavy, medium, light), application industries, and company size. Major players in the industry include C. Robinson, J.B. Hunt Transport Services, YRC Freight, and Swift Transportation. The report provides a global perspective on trends, covering 60 geographies.
CEVA, Inc. reported Q1 2016 total revenues of $16.5 million, and non-GAAP earnings per share of 17 cents. More than 230 million CEVA-powered devices shipped in the quarter, including a record 35 million LTE smartphones. For more highlights from Q1, view the infographic.
Cox Automotive The Market Landscape - September 2020Philip Nothard
“Welcome to the latest The Market Landscape from Cox Automotive.
We provide automotive industry professionals with unique intelligence, supported by invaluable insight and market sentiment from our customers, that goes beyond the headlines to uncover what’s driving the new and used car sectors from wholesale, retail and funding perspectives. We hope our holistic analysis arms you with the essential knowledge needed to navigate the fast-paced, ever-changing automotive market.”
PHILIP NOTHARD
Insight & Strategy Director
The quarterly report discusses Ericsson's financial results for the second quarter of 2016. Sales were down 11% compared to the second quarter of 2015 due to negative industry trends impacting demand for mobile broadband. Margins improved for Global Services but declined for Networks and Support Solutions. Ericsson outlined additional actions to reduce costs, with the goal of lowering annual operating expenses to SEK 53 billion by the second half of 2017. The report provides an overview of financial results by segment and region, and notes that current weak sales trends are expected to continue in the second half of 2016.
Cox Automotive The Market Landscape - July 2020Philip Nothard
“Welcome to the latest The Market Landscape from Cox Automotive.
We provide automotive industry professionals with unique intelligence, supported by invaluable insight and market sentiment from our customers, that goes beyond the headlines to uncover what’s driving the new and used car sectors from wholesale, retail and funding perspectives. We hope our holistic analysis arms you with the essential knowledge needed to navigate the fast-paced, ever-changing automotive market.”
PHILIP NOTHARD
Insight & Strategy Director
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Anúncios em podcasts devem chegar a US$ 1 bi nos EUA em 2021Reginaldo Osnildo
De acordo com o "Podcast Advertising Revenue Study", produzido pela PwC em parceria com o IAB US, as receitas de anúncios de podcast deverão chegar a US$ 1 bilhão nos EUA em 2021. O estudo aponta que a publicidade nas plataformas de áudio crescerá nos dois próximos anos o mesmo que na última década.
"Os ouvintes de podcast mostraram que, mesmo quando se trabalha em casa, os podcasts são o meio preferido. Os anunciantes estão se beneficiando das novas tecnologias desenvolvidas para atender a esses mercados e para tornar a publicidade em podcast mais dinâmica e mensurável do que nunca", diz Eric John, vice-presidente do IAB Media Center.
Digital Winners 2014: Randall Rothenberg, IABTelenor Group
This document summarizes Randall Rothenberg's presentation on digital advertising and the case for global standards at the Digital Winners Conference in Oslo, Norway. Some key points:
1) Norway has extraordinarily high per capita digital ad spending but the Scandinavian digital ad market is slowing.
2) Mobile advertising is growing rapidly globally but Norway's mobile ad growth lags behind the U.S.
3) Programmatic advertising is widely adopted in the U.S. but has yet to take off significantly in Norway.
4) The IAB has established many standards that have helped grow the digital advertising industry, especially in areas like video, mobile, and metrics, but more global standards are still
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
IAB internet advertising revenue report 2016FrenchWeb.fr
This document is a summary report from PwC and the IAB on internet advertising revenues for 2016. Some key findings include:
- Total internet advertising revenues in the US were $72.5 billion for 2016, up 21.8% from 2015.
- Mobile advertising surpassed desktop advertising for the first time, accounting for 50.52% of total revenues.
- Digital audio debuted as a new standalone category with $1.1 billion in revenues.
- The top 10 advertising companies commanded 73% of total fourth quarter revenues, though this concentration has remained relatively stable over the past decade.
IAB internet advertising revenue report - 2016Romain Fonnier
IAB internet advertising revenue report 2016 full year highlights
Internet advertising revenues (“revenues”) in the United States totaled $72.5 billion for the full year of 2016, with Q4 2016 accounting for approximately $21.6 billion and Q3 2016 accounting for approximately $18.2 billion. Revenues for the full year of 2016 increased 21.8% over 2015.
Key trends underlying Full-Year (FY) 2016 results
Revenues increase 21.8% in FY 2016 — Internet advertising revenues in the United States totaled $21.6 billion in the fourth quarter of 2016, an increase of 18.9% from the 2016 third-quarter total of $18.2 billion and an increase of 24.3% from the 2015 fourth-quarter total of $17.4 billion. 2016 full year internet advertising revenues totaled $72.5 billion, up 21.8% from the $59.6 billion reported in 2015.
“Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals. This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobile-first’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers.”
Расходы компаний на рекламу в сети впервые стали больше, чем на продвижение через другие СМИ. Такие результаты нового исследования европейского подразделения компании iAB. Онлайн-рынок в данной отрасли вырос на 13,1% за последний год и достиг 36,2 млрд евро, объем тв-рынка составил 33,3 млрд евро.
Preview Content Asia digital consumptionAyushi743068
This report analyzes advertising trends across 14 Asia Pacific markets, including Australia. It provides dashboards and pivot tables tracking advertising expenditure by media. The Australia section shows that its ad market grew 1.9% in 2023 and will rebound to 5.4% in 2024, led by digital, OOH, and radio. Digital will increase its share of the Australian market from 71% in 2023 to 81% by 2028, with video growing. Premium online video is an important segment, projected to reach $1.3 billion by 2028.
Introduction To Online Media Planning And BuyingIngenium People
The document provides an overview of online media planning and buying. It discusses the growth of the online advertising market and different types of online advertising formats and channels. Key points covered include the increasing proportion of online adspend, the importance of accountability in online marketing, and how to effectively use paid search, display advertising, social media, and other digital channels.
The document provides an annual financial and operational report for Companhia de Gás de São Paulo (COMGÁS) for the year ending December 31, 2013. Some key highlights include:
- Record volumes sold of 5.4 billion cubic meters, up 43%, 13%, and 7% in the thermal generation, residential, and commercial segments respectively.
- Record high investment of R$852 million, up 38% compared to 2012, to expand the distribution network by 1,629 km, a 27% increase over the prior year.
- EBITDA of R$1,336 million in 2013, up 14% year-over-year when normalized for the regulatory current account.
- CEVA reported total revenue of $17.1 million for Q2 2016, a 28% increase from Q2 2015. Licensing and royalties revenue increased by 69% and 263% respectively from the previous year.
- Royalty revenue per unit shipped increased to 4.3 cents in Q2 2016 compared to 2.8 cents in Q2 2015.
- CEVA signed 10 new licensing deals in Q2 2016, with 4 being for non-handset baseband applications. CEVA's market share for LTE shipments increased to 35% in Q2 2016.
B2C Email List Rental Information with Special Offers -Standard- 4aces Digital 4 Aces Digital
1) 4aces Digital offers email marketing services using their network of over 10 million UK addresses, including targeted lists on interests such as gardening, travel, and cars.
2) They provide a full-service email campaign package including audience targeting, creative design, delivery, and post-campaign analysis.
3) Special offers are available for first-time advertisers, with discounts on rental costs and a free tablet for booking a broadcast by September 30th.
The document summarizes the new digital remit of the UK Advertising Standards Authority (ASA) that took effect on March 1, 2011. The new rules extended the ASA's authority to include advertisements and marketing communications on companies' own websites and other non-paid online spaces under their control, as long as they are directly connected to the sale of goods or services. The changes subject more online content to ASA oversight and allow for enhanced sanctions for non-compliant advertisers, including highlighting continued issues on a special section of the ASA website. Guidance on determining what content falls under the new rules focuses on factors like advertiser control and sales messaging.
Global Truck Transport Market Competitive Strategies And Forecasts To 2030RamachariTBRC
The document provides a market report on the global truck transport industry from 2021-2030. It finds that the market is expected to grow from $1,429 billion in 2020 to $1,574 billion in 2021 at a 10% CAGR, recovering from COVID-19 impacts. The market covers segments of truck type (heavy, medium, light), application industries, and company size. Major players in the industry include C. Robinson, J.B. Hunt Transport Services, YRC Freight, and Swift Transportation. The report provides a global perspective on trends, covering 60 geographies.
CEVA, Inc. reported Q1 2016 total revenues of $16.5 million, and non-GAAP earnings per share of 17 cents. More than 230 million CEVA-powered devices shipped in the quarter, including a record 35 million LTE smartphones. For more highlights from Q1, view the infographic.
Cox Automotive The Market Landscape - September 2020Philip Nothard
“Welcome to the latest The Market Landscape from Cox Automotive.
We provide automotive industry professionals with unique intelligence, supported by invaluable insight and market sentiment from our customers, that goes beyond the headlines to uncover what’s driving the new and used car sectors from wholesale, retail and funding perspectives. We hope our holistic analysis arms you with the essential knowledge needed to navigate the fast-paced, ever-changing automotive market.”
PHILIP NOTHARD
Insight & Strategy Director
The quarterly report discusses Ericsson's financial results for the second quarter of 2016. Sales were down 11% compared to the second quarter of 2015 due to negative industry trends impacting demand for mobile broadband. Margins improved for Global Services but declined for Networks and Support Solutions. Ericsson outlined additional actions to reduce costs, with the goal of lowering annual operating expenses to SEK 53 billion by the second half of 2017. The report provides an overview of financial results by segment and region, and notes that current weak sales trends are expected to continue in the second half of 2016.
Cox Automotive The Market Landscape - July 2020Philip Nothard
“Welcome to the latest The Market Landscape from Cox Automotive.
We provide automotive industry professionals with unique intelligence, supported by invaluable insight and market sentiment from our customers, that goes beyond the headlines to uncover what’s driving the new and used car sectors from wholesale, retail and funding perspectives. We hope our holistic analysis arms you with the essential knowledge needed to navigate the fast-paced, ever-changing automotive market.”
PHILIP NOTHARD
Insight & Strategy Director
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Anúncios em podcasts devem chegar a US$ 1 bi nos EUA em 2021Reginaldo Osnildo
De acordo com o "Podcast Advertising Revenue Study", produzido pela PwC em parceria com o IAB US, as receitas de anúncios de podcast deverão chegar a US$ 1 bilhão nos EUA em 2021. O estudo aponta que a publicidade nas plataformas de áudio crescerá nos dois próximos anos o mesmo que na última década.
"Os ouvintes de podcast mostraram que, mesmo quando se trabalha em casa, os podcasts são o meio preferido. Os anunciantes estão se beneficiando das novas tecnologias desenvolvidas para atender a esses mercados e para tornar a publicidade em podcast mais dinâmica e mensurável do que nunca", diz Eric John, vice-presidente do IAB Media Center.
Digital Winners 2014: Randall Rothenberg, IABTelenor Group
This document summarizes Randall Rothenberg's presentation on digital advertising and the case for global standards at the Digital Winners Conference in Oslo, Norway. Some key points:
1) Norway has extraordinarily high per capita digital ad spending but the Scandinavian digital ad market is slowing.
2) Mobile advertising is growing rapidly globally but Norway's mobile ad growth lags behind the U.S.
3) Programmatic advertising is widely adopted in the U.S. but has yet to take off significantly in Norway.
4) The IAB has established many standards that have helped grow the digital advertising industry, especially in areas like video, mobile, and metrics, but more global standards are still
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
IAB internet advertising revenue report 2016FrenchWeb.fr
This document is a summary report from PwC and the IAB on internet advertising revenues for 2016. Some key findings include:
- Total internet advertising revenues in the US were $72.5 billion for 2016, up 21.8% from 2015.
- Mobile advertising surpassed desktop advertising for the first time, accounting for 50.52% of total revenues.
- Digital audio debuted as a new standalone category with $1.1 billion in revenues.
- The top 10 advertising companies commanded 73% of total fourth quarter revenues, though this concentration has remained relatively stable over the past decade.
IAB internet advertising revenue report - 2016Romain Fonnier
IAB internet advertising revenue report 2016 full year highlights
Internet advertising revenues (“revenues”) in the United States totaled $72.5 billion for the full year of 2016, with Q4 2016 accounting for approximately $21.6 billion and Q3 2016 accounting for approximately $18.2 billion. Revenues for the full year of 2016 increased 21.8% over 2015.
Key trends underlying Full-Year (FY) 2016 results
Revenues increase 21.8% in FY 2016 — Internet advertising revenues in the United States totaled $21.6 billion in the fourth quarter of 2016, an increase of 18.9% from the 2016 third-quarter total of $18.2 billion and an increase of 24.3% from the 2015 fourth-quarter total of $17.4 billion. 2016 full year internet advertising revenues totaled $72.5 billion, up 21.8% from the $59.6 billion reported in 2015.
“Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals. This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobile-first’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers.”
Расходы компаний на рекламу в сети впервые стали больше, чем на продвижение через другие СМИ. Такие результаты нового исследования европейского подразделения компании iAB. Онлайн-рынок в данной отрасли вырос на 13,1% за последний год и достиг 36,2 млрд евро, объем тв-рынка составил 33,3 млрд евро.
Preview Content Asia digital consumptionAyushi743068
This report analyzes advertising trends across 14 Asia Pacific markets, including Australia. It provides dashboards and pivot tables tracking advertising expenditure by media. The Australia section shows that its ad market grew 1.9% in 2023 and will rebound to 5.4% in 2024, led by digital, OOH, and radio. Digital will increase its share of the Australian market from 71% in 2023 to 81% by 2028, with video growing. Premium online video is an important segment, projected to reach $1.3 billion by 2028.
Introduction To Online Media Planning And BuyingIngenium People
The document provides an overview of online media planning and buying. It discusses the growth of the online advertising market and different types of online advertising formats and channels. Key points covered include the increasing proportion of online adspend, the importance of accountability in online marketing, and how to effectively use paid search, display advertising, social media, and other digital channels.
The document provides an agenda and overview for a training session on online media planning and buying. It discusses the presenter's experience, the current state of the UK online advertising market, different types of online advertising solutions, and how to measure success. Key points covered include the growth of the UK online ad market to over £3 billion in 2008, with display, search, and classifieds being the largest segments. The document also outlines the roles of media agencies and creative agencies in developing online strategies.
This document summarizes the key findings of the 2014 Hungarian Digital Ad Spend Study conducted by IAB Hungary. It grew 20% year-over-year to 49.45 billion HUF. Display advertising was the largest segment at 18.645 billion HUF, followed by search at 16.8 billion HUF. Mobile advertising saw the strongest growth of 143% to 4.722 billion HUF. The report also found advertisers are increasingly shifting budgets to mobile and that local digital ad spending is growing faster than global players in Hungary.
UK advertising spend surpassed £21 billion in 2016, with internet accounting for 46% of total spend. Internet advertising saw a 13.4% increase and was the only medium besides radio to gain market share. Television grew 0.2% while direct mail, magazines, and newspapers all declined between 6-13%. Out of home advertising rose for the sixth consecutive year. While many traditional media continue to lose spend, the rate of decline is projected to lessen going forward.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
Viewability: Una mirada desde la perspectiva de comScore, mayo 2014IAB México
- comScore provides digital measurement and analytics services using a panel of 2 million people and census-level measurement of 1 million digital domains.
- It has a history of innovation in digital audience measurement, including tools for measuring video, mobile, and cross-platform behavior.
- The document discusses how comScore can provide benchmarks and transparency around key metrics like in-target delivery rates, viewability rates, and targeting efficiency to help advertisers better understand digital campaign performance.
Adex benchmark 2014 de IAB Europa - Inversión publicitaria online en EuropaIAB México
The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising spend in Europe was €30.7 billion in 2014, an increase of 11.8% from 2013.
- Display advertising grew the fastest at 15.5% and was worth €10.9 billion. Paid search grew 11.2% to €14.8 billion. Classifieds grew 5.8% to €4.9 billion.
- Mobile display advertising grew 72.7% while mobile search averaged 17.5% of paid search spend across 11 markets. Online video advertising grew 39.3%.
- The top 10 markets by online ad spend were led by the
The document provides an analysis of online advertising expenditure in Europe in 2014. Some key findings include:
- Total online advertising expenditure in Europe was €30.7 billion in 2014, an increase of 11.8% from the previous year.
- Twenty seven European markets participated in the study, with twenty markets achieving double-digit growth rates.
- Display advertising saw the highest growth at 15.5% and had a total value of €10.9 billion. Paid search grew 11.2% to €14.8 billion and classifieds/directories grew 5.8%.
- Both mature markets like the UK (14.3% growth) and less developed markets like Greece (16.
Similar to Market Overview (The Basics) Jan 2018 (20)
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at food.
Following the release of PAMCo data from March 2019, we've taken a look at the reach and engagement of magazine media for a number of sectors. Here we take a look at homes.
Market Overview - The Basics - March 2019 Louise Ioannou
This document provides an overview of the magazine media market. It summarizes that magazine media reaches 65% of adults, with 35 million adults engaging with print magazines and 25 million with digital magazines across desktop, mobile, and tablet. The core magazine audience consists of 66% millennials, 64% ABC1 men, 79% ABC1 women, and 69% families. Advertising spending has grown each year from 2015 to 2018.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from PAMCo, AA/WARC, ABC’s and NMR, and is updated quarterly.
Magazines can influence consumer brand preferences and purchasing decisions in several ways. Reading magazines exposes consumers to editorials and advertisements that can shortlist and promote certain brands. Display advertising in magazines builds preferences for advertised brands and protects their status through continued advertising. Advertisements placed in contextually relevant magazine environments receive more attention than other media. Magazine brands provide a large, influential audience and operate within a highly trusted environment.
This document discusses how magazine advertising can help brands with shortlisting and influencing consumer preferences. It notes that magazines provide a valuable audience of 8 million readers and advertisements placed in magazines receive more attention than other media because magazines offer a trusted and relevant environment for brands. Magazine advertising can maintain brand awareness and influence consumers to protect furniture and tech budgets.
We analyzed home interiors and technology customers before and after reading magazines and review sites using eye tracking. 88% changed their shortlisted brands and 57% changed their preferred brand after reading magazines. Combining magazines with review sites had the strongest effect, with 66% being 90% certain of their preferred brand. Magazine advertising was found to maintain or increase budgets for connected home purchases, with some seeing over a 60% increase. Magazines had higher levels of trust compared to social media.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that goes beyond just personal identification.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that views personal identity as more than just an ID.
This document provides an overview of the adult magazine media market. It summarizes that adult magazine media reaches 66% of adults, or 35 million people, through print magazines, digital platforms, desktop, mobile devices, and tablets. The core audience for adult magazines includes 67% of millennials aged 15-34, 66% of upper-income men, 80% of upper-income women, and 70% of families. Advertising spending in the adult magazine market has grown from $4 billion in 2015 to a forecasted $5 billion in 2019.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
PAMCo: a summary of data for the homes sectorLouise Ioannou
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at homes.
Discover the cutting-edge telemetry solution implemented for Alan Wake 2 by Remedy Entertainment in collaboration with AWS. This comprehensive presentation dives into our objectives, detailing how we utilized advanced analytics to drive gameplay improvements and player engagement.
Key highlights include:
Primary Goals: Implementing gameplay and technical telemetry to capture detailed player behavior and game performance data, fostering data-driven decision-making.
Tech Stack: Leveraging AWS services such as EKS for hosting, WAF for security, Karpenter for instance optimization, S3 for data storage, and OpenTelemetry Collector for data collection. EventBridge and Lambda were used for data compression, while Glue ETL and Athena facilitated data transformation and preparation.
Data Utilization: Transforming raw data into actionable insights with technologies like Glue ETL (PySpark scripts), Glue Crawler, and Athena, culminating in detailed visualizations with Tableau.
Achievements: Successfully managing 700 million to 1 billion events per month at a cost-effective rate, with significant savings compared to commercial solutions. This approach has enabled simplified scaling and substantial improvements in game design, reducing player churn through targeted adjustments.
Community Engagement: Enhanced ability to engage with player communities by leveraging precise data insights, despite having a small community management team.
This presentation is an invaluable resource for professionals in game development, data analytics, and cloud computing, offering insights into how telemetry and analytics can revolutionize player experience and game performance optimization.
06-20-2024-AI Camp Meetup-Unstructured Data and Vector DatabasesTimothy Spann
Tech Talk: Unstructured Data and Vector Databases
Speaker: Tim Spann (Zilliz)
Abstract: In this session, I will discuss the unstructured data and the world of vector databases, we will see how they different from traditional databases. In which cases you need one and in which you probably don’t. I will also go over Similarity Search, where do you get vectors from and an example of a Vector Database Architecture. Wrapping up with an overview of Milvus.
Introduction
Unstructured data, vector databases, traditional databases, similarity search
Vectors
Where, What, How, Why Vectors? We’ll cover a Vector Database Architecture
Introducing Milvus
What drives Milvus' Emergence as the most widely adopted vector database
Hi Unstructured Data Friends!
I hope this video had all the unstructured data processing, AI and Vector Database demo you needed for now. If not, there’s a ton more linked below.
My source code is available here
https://github.com/tspannhw/
Let me know in the comments if you liked what you saw, how I can improve and what should I show next? Thanks, hope to see you soon at a Meetup in Princeton, Philadelphia, New York City or here in the Youtube Matrix.
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/141-10June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
https://www.meetup.com/unstructured-data-meetup-new-york/events/301383476/?slug=unstructured-data-meetup-new-york&eventId=301383476
https://www.aicamp.ai/event/eventdetails/W2024062014
Do People Really Know Their Fertility Intentions? Correspondence between Sel...Xiao Xu
Fertility intention data from surveys often serve as a crucial component in modeling fertility behaviors. Yet, the persistent gap between stated intentions and actual fertility decisions, coupled with the prevalence of uncertain responses, has cast doubt on the overall utility of intentions and sparked controversies about their nature. In this study, we use survey data from a representative sample of Dutch women. With the help of open-ended questions (OEQs) on fertility and Natural Language Processing (NLP) methods, we are able to conduct an in-depth analysis of fertility narratives. Specifically, we annotate the (expert) perceived fertility intentions of respondents and compare them to their self-reported intentions from the survey. Through this analysis, we aim to reveal the disparities between self-reported intentions and the narratives. Furthermore, by applying neural topic modeling methods, we could uncover which topics and characteristics are more prevalent among respondents who exhibit a significant discrepancy between their stated intentions and their probable future behavior, as reflected in their narratives.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of May 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
06-18-2024-Princeton Meetup-Introduction to MilvusTimothy Spann
06-18-2024-Princeton Meetup-Introduction to Milvus
tim.spann@zilliz.com
https://www.linkedin.com/in/timothyspann/
https://x.com/paasdev
https://github.com/tspannhw
https://github.com/milvus-io/milvus
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/142-17June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
Expand LLMs' knowledge by incorporating external data sources into LLMs and your AI applications.
Interview Methods - Marital and Family Therapy and Counselling - Psychology S...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of March 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
8. Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser
funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV
broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay
and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK ADVERTISING EXPENDITURE
2016 (AA/WARC)
9. Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on
spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and
radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and
magazine brands.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK DISPLAY ADVERTISING EXPENDITURE
2016 (AA/WARC)