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MARKET OVERVIEW
THE BASICS
AD SPEND
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser
funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV
broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay
and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK ADVERTISING EXPENDITURE
2016 (AA/WARC)
Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on
spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and
radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and
magazine brands.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK DISPLAY ADVERTISING EXPENDITURE
2016 (AA/WARC)
TOP MAGAZINE ADVERTISERS
Source: NMR January – December 2016
FORECAST 2015-2018 (AA/WARC)
£564m
£511m
£433m
£96m
£84m
£73m
£210m
£218m
£209m
£72m
£65m
£63m
2015 2016 2017(f) 2018 (f)
Digital classified
Digital display
Print classified
Print display
£389m
£66m
£213m
£60m
£727m
CIRCULATION
AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
REACH
MAGAZINE MEDIA MONTHLY REACH
GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY GENDER
GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY SOCIAL GRADE
72%
81%
62%
78%
68%
GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY
WORKING STATUS
AUDIENCE
Market Overview (The Basics) Jan 2018
Market Overview (The Basics) Jan 2018
Market Overview (The Basics) Jan 2018
Market Overview (The Basics) Jan 2018
Market Overview (The Basics) Jan 2018

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Market Overview (The Basics) Jan 2018

  • 2.
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  • 6.
  • 8. Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport SHARE OF UK ADVERTISING EXPENDITURE 2016 (AA/WARC)
  • 9. Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and magazine brands. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2016 (AA/WARC)
  • 10.
  • 11. TOP MAGAZINE ADVERTISERS Source: NMR January – December 2016
  • 12. FORECAST 2015-2018 (AA/WARC) £564m £511m £433m £96m £84m £73m £210m £218m £209m £72m £65m £63m 2015 2016 2017(f) 2018 (f) Digital classified Digital display Print classified Print display £389m £66m £213m £60m £727m
  • 14.
  • 15.
  • 16. AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
  • 17. REACH
  • 18.
  • 20.
  • 21. GB adults 15+ MAGAZINE MEDIA MONTHLY REACH BY GENDER
  • 22. GB adults 15+ MAGAZINE MEDIA MONTHLY REACH BY SOCIAL GRADE
  • 23. 72% 81% 62% 78% 68% GB adults 15+ MAGAZINE MEDIA MONTHLY REACH BY WORKING STATUS