All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from AA WARC, NRS, ABC’s and NMR, and is updated quarterly.

1. MARKET OVERVIEW
THE BASICS

7. AD SPEND

8. Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser
funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV
broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay
and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK ADVERTISING EXPENDITURE
2016 (AA/WARC)

9. Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on
spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and
radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and
magazine brands.
Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
SHARE OF UK DISPLAY ADVERTISING EXPENDITURE
2016 (AA/WARC)

11. TOP MAGAZINE ADVERTISERS
Source: NMR January – December 2016

12. FORECAST 2015-2018 (AA/WARC)
£564m
£511m
£433m
£96m
£84m
£73m
£210m
£218m
£209m
£72m
£65m
£63m
2015 2016 2017(f) 2018 (f)
Digital classified
Digital display
Print classified
Print display
£389m
£66m
£213m
£60m
£727m

13. CIRCULATION

16. AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)

17. REACH

19. MAGAZINE MEDIA MONTHLY REACH

21. GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY GENDER

22. GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY SOCIAL GRADE

23. GB adults 15+
MAGAZINE MEDIA MONTHLY REACH BY
WORKING STATUS

24. AUDIENCE