ECR Europe Forum '05. Category Management in a limited data environment. Case...ECR Community
Category Management in a limited data environment:
Category Management has been one of the most successful ECR tools over the past decade. At its core is what can be labour-intensive collation of accurate consumer information from many different data sources. But what if some data is missing? Learn how to maximize the benefits of Category Management in a limited data environment.
ECR Europe Forum '05. Category Management in a limited data environment. Case...ECR Community
Category Management in a limited data environment:
Category Management has been one of the most successful ECR tools over the past decade. At its core is what can be labour-intensive collation of accurate consumer information from many different data sources. But what if some data is missing? Learn how to maximize the benefits of Category Management in a limited data environment.
This presentation has been designed in order
to better understand the added-value of implementing Category Managementinside an organization and the prerequisite to do it in an efficient way,
in terms of knowledge, tools and data .
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The IPM's Head of Insight, Paul Godwin, explores further fast.MAP's research into consumer attitudes towards promotional marketing - and why marketers should avoid just sticking to coupons and price discounts
This presentation has been designed in order
to better understand the added-value of implementing Category Managementinside an organization and the prerequisite to do it in an efficient way,
in terms of knowledge, tools and data .
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
The IPM's Head of Insight, Paul Godwin, explores further fast.MAP's research into consumer attitudes towards promotional marketing - and why marketers should avoid just sticking to coupons and price discounts
Datawiz.io Организация целевых коммуникаций с клиентами в ритейлеВолодимир Непьюк
Решения Datawiz.io дают возможность ритейлерам анализировать поведение клиентов, формировать целевые предложения, коммуницировать с клиентами и строить клиентоцентричный маркетинг. Это не только повышает лояльность, но и очень сильно влияет на прибыль сети.
Рассматриваем основные модели прогнозной аналитики для ритейла. Дает возможность маркетологам выбрать оптимальные модели для реализации в торговой сети.
Решения BI Datawiz.io для аналитики продаж, ассортимента товаров, планирования и анализа результатов промо-активности, возможности подключения сервиса.
2. Every retailer wants to draw the traffic to the store by proposing a
wide range of products and categories that most of consumer
typically put on their shopping list.
3. But how we can understand,
what products are in this shopping list?
4. Loyalty program?
• Shows who, what, when and how often buy
• Defines client value
• Provides targeted communication
5. If we have no loyalty program?
Could we find another way to learn our clients?
9. Two different baskets in evening:
Smoker 1: Cigarettes+Lighter ~ 30 grn.
Smoker 2: Cigarettes+Milk+Bread+Confectionary = 120+ grn.
For transformation of Smoker 1 to Smoker 2 marketers used
strategy: «Discount coupon 3% for the purchase more than 100
grn.»
Result: 20% of Smokers 1used discount coupon.
Case about smokers
10. Case about business lunch
Typical basket at lunch:
Yogurt+Bakery = 30 grn.
At lunch time put together Yogurts & Bakery.
Result: Number of receipts with this pair of products
doubled.
14. Find out what products are
in baskets of different cost.
15. Increase the number of items in basket by improving product
placement, additional proposals and cross sales.
16. Benefits
• Understand customer needs
• Range most suitable for clients
• Product placement optimization
• Demanded offers formation
• Target marketing activity
• Increase of articles number in the basket
All for customer!