This document provides a preliminary market analysis for a photo sharing service that will be updated with additional customer feedback. It notes that 250 million photos are uploaded to Facebook every day, representing an opportunity to capture 1% of that market. If 1% of users were to pay $0.99 per photo, it could generate $24,750 in revenue daily or $9 million annually. There is still significant room for growth in smartphone users worldwide among the 5.6 billion mobile phone users. The document also suggests an intermediate step of allowing users to create slideshows of photos with audio captions to better convey experiences.

1. Preliminary Market Analysis
To be Updated after Further Customer Feedback

2. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
October 18th, 2011

3. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
October 18th, 2011

4. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
October 18th, 2011

5. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
October 18th, 2011

6. Internet Trends – Web 2.0 Summit; San Francisco, CA – Mary Meeker, KPCB
October 18th, 2011

7. 250 MM Photos Uploaded to FB every day
1% = 2.5 MM/Day
1% = 25,000/Day

8. If you can capture 1% of the photo market, and get 1% to pay 99¢,
then $24,750 / day for $9 MM / year in a static market
835 MM smartphone users worldwide has not significantly penetrated
into the 5.6 B mobile phone users worldwide
Video is hard to do ‘right’. Filtered photos have low friction.
Intermediate step is to ‘Slideshow’ images with a audio caption to
better capture the ‘feel’ of the moment