This document discusses the imperatives of change for an education conference. It states that change happens over time through decision or by default. For success, one needs a Big Hairy Audacious Goal, a compelling vision, and organizational alignment. It advocates driving ideas fueled by intelligence and insight to envision a richly imagined future. The principles of common ground, common cause, commitment, and sense are offered as an organizing framework. The document suggests change happens backwards, outside-in, through pull rather than push, and inevitably. It expresses optimism that change can, is, and will happen if people keep believing and see the evidence.