This document outlines the agenda and discussion points for a book club meeting on the book "The Content Code". It includes impressions from members, worksheets, and a 5 step process for understanding where you currently are, imagining where you could be, finding out how to get there, and making your move based on pages from the book. It also notes the next discussion leader and closes by quoting Zig Ziglar about selling more.

1. Book Club Discussion-
Blue Ocean Shi4

2. The Content Code
• Impressions?
2

3. 3

4. Worksheets!
4

5. Step One - Get Started
• Page 85
5

6. Step Two
• Understand Where You Are Now
• Page 119
6

7. Step Three
• Imagine Where You Could Be
• Page 145
7

8. Step Four
• Find out How to Get There
• Page 189
8

9. Step Five
• Make Your Move
• Page 239
9

10. Jasen Barnes
10

11. Next Month
11

12. Go Sell More Stuff!
• America Needs the Business!
- Zig Ziglar
12