Mario Garcia
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The document discusses the important role of print media and its need to adapt through reinvention. It examines how some newspapers like The Washington Post and El Tiempo have differentiated the roles of print and digital platforms. It also explores the potential for print newspapers to move to a weekend-only model to create a lean-back reading experience. The future will involve networked storytelling across platforms rather than isolated "islands" of media.
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Mario Garcia
- 1. PRINT PLUS THE IMPORTANT ROLE OF PRINT WAN IFRA-KIEV-SEPT. 4, 2012 Tuesday, September 4, 12
- 2. PRINT PLUS PRINT MAY BE ETERNAL.... BUT ONLY THROUGH ADAPTABILITY, REINVENTION AND SHIFTING OF ROLES Tuesday, September 4, 12
- 3. PRINT PLUS Tuesday, September 4, 12
- 4. PRINT PLUS The good news is that there IS a role..... Tuesday, September 4, 12
- 5. PRINT PLUS The good news is that there IS a role..... The power of disconnect! Tuesday, September 4, 12
- 6. PRINT PLUS The media quartet: each platform has a different function Tuesday, September 4, 12
- 7. PRINT PLUS The media quartet: each platform has a different function Tuesday, September 4, 12
- 8. PRINT PLUS The media quartet: each platform has a different function Tuesday, September 4, 12
- 9. PRINT PLUS The media quartet: each platform has a different function Tuesday, September 4, 12
- 10. PRINT PLUS The media quartet: each platform has a different function Tuesday, September 4, 12
- 11. PRINT PLUS The media quartet: each platform has a different function We lean forward to smaller screens We lean back with larger screens Tuesday, September 4, 12
- 12. PRINT PLUS Three who add the PLUS to print! Tuesday, September 4, 12
- 13. PRINT PLUS THE WASHINGTON POST Tuesday, September 4, 12
- 14. PRINT PLUS THE WASHINGTON POST Differentiating roles of each platform Tuesday, September 4, 12
- 15. PRINT PLUS THE WASHINGTON POST Differentiating roles of each platform Development of digital strategy Tuesday, September 4, 12
- 16. PRINT PLUS THE WASHINGTON POST Differentiating roles of each platform Development of digital strategy A revamp of its Sunday newspaper--the 5Ws take a detour, giving way to a more analytical, contemplative printed newspaper Tuesday, September 4, 12
- 17. PRINT PLUS Tuesday, September 4, 12
- 18. PRINT PLUS Tuesday, September 4, 12
- 19. PRINT PLUS Tuesday, September 4, 12
- 20. PRINT PLUS Tuesday, September 4, 12
- 21. PRINT PLUS EL TIEMPO Tuesday, September 4, 12
- 22. PRINT PLUS EL TIEMPO Total content realignment, reinvention to THREE sections: what you must know what you must read what you must do Tuesday, September 4, 12
- 23. PRINT PLUS Un nuevo concepto: La información se organiza en Debes Saber, Debes Hacer y Debes Leer. Tuesday, September 4, 12
- 24. PRINT PLUS Tuesday, September 4, 12
- 25. PRINT PLUS Total revision of content flow Tuesday, September 4, 12
- 26. PRINT PLUS Tuesday, September 4, 12
- 27. PRINT PLUS Tuesday, September 4, 12
- 28. PRINT PLUS WIRTSHAFTTSBLATT Tuesday, September 4, 12
- 29. PRINT PLUS WIRTSHAFTTSBLATT Creating the MOBILISTA across platforms program Tuesday, September 4, 12
- 30. PRINT PLUS Tuesday, September 4, 12
- 31. PRINT PLUS Tuesday, September 4, 12
- 32. PRINT PLUS Tuesday, September 4, 12
- 33. PRINT PLUS Tuesday, September 4, 12
- 34. Tuesday, September 4, 12
- 35. PRINT PLUS Tuesday, September 4, 12
- 36. PRINT PLUS MANY NEWSPAPERS WILL STUDY THE ROLE OF FREQUENCY OF PUBLICATION Tuesday, September 4, 12
- 37. PRINT PLUS DOES A NEWSPAPER HAVE TO PUBLISH DAILY? Tuesday, September 4, 12
- 38. PRINT PLUS PERHAPS WE WILL SEE PRINT ONLY FOR A ROBUST WEEKEND PRODUCT, TOTAL LEAN BACK EXPERIENCE Tuesday, September 4, 12
- 39. PRINT PLUS IN MY VIEW, THAT NEWSPAPER WILL DO A SORT OF TANGO OF THE SERIOUS AND THE SILLY Tuesday, September 4, 12
- 40. PRINT PLUS Tuesday, September 4, 12
- 41. PRINT PLUS THE FUTURE IS ABOUT NETWORKED PLATFORMS, NOT ISLANDS---WITH STORYTELLING AS PROTAGONIST Tuesday, September 4, 12
- 42. COMING PRINT PLUS VERY SOON comingsoon.ipaddesignlab.com Tuesday, September 4, 12
- 43. THANKS! mario@garcia-media.com @DrMarioRGarcia www.garciamedia.com Tuesday, September 4, 12
- 44. THANKS! mario@garcia-media.com @DrMarioRGarcia www.garciamedia.com Tuesday, September 4, 12