1. WORLD YOUNG READER ROUND TABLE
Title: The power of youth
Speaker: Jawa Pos
Mark your calendar
64th WORLD NEWsPAPER CONGREss
19th WORLD EDITORs FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. INDONESIA

3. Jawa Pos is a Surabaya-
based newspaper, with
circulation over 400,000
daily. According to Nielsen
Media Research, Jawa Pos
is the number one
newspaper in Indonesia in
terms of readership.

5. Jawa Pos Group is Indonesia’s biggest newspaper
network, currently consists of 199 newspapers, tabloids,
magazines, and local television stations. The network is
truly nation-wide, from Aceh in the far west to Papua in the
far east.

6. How?
The Jawa Pos
Group Happened
Early in the 1990’s,
Former CEO of Jawa
Pos realized that
there is no such
thing as a national
newspaper in
Indonesia. The
country is too big,
separated by too
many islands, and
consists of too
many different
cultures. To grow,
Katim Post Manado Post Cendrawasih
Biggest Biggest Newspaper Pos Jawa Pos must
Newspaper in
East Kalimantan
in North Sulawesi Biggest Newspaper publish regional
in West Papua
newspapers in
every province.

7. Later, each
regional
newspaper grew
significantly. Each
then had its own
“children” within
it’s region, and
so the number of
newspapers grew
exponentially.
Today, there are
around 170
newspapers in the
Jawa Pos Group.
Each linked to
each other and to
the main
newspaper in Riau Pos Sumatera FAJAR
Biggest Ekspres Biggest
Surabaya. By far Newspaper in Biggest Newspaper Newspaper in
the biggest in Pekanbaru in South Sumatera South Sulawesi
Indonesia.

8. Jawa Pos
Regional Edition
Jawa Pos, the main newspaper, also realized that it needed to evolve
to reach and satisfy more readers within it’s own region. So in late 1990’s Jawa
Pos decided to publish seven regional editions. They are basically the same
newspaper everywhere, but with different “regional sections” within the
newspaper.
Today, there are 12 different Jawa Pos regional editions in the province of East
Java, Central Java, Jogjakarta, and Bali.

9. Initiating the
Local TV Era
and Other
Businesses
In the past ten years,
Jawa Pos started to
invest in the television
business. But instead
of building a national
terrestrial station, Jawa
Pos decided to start a
lot of local television
stations. Again, the
goal is to reach and
satisfy local/regional
needs. Today, there
area about 20 local TV
stations under the Jawa
Pos Group.

10. Jawa Pos also invested in a paper mill
in nearby Surabaya. Today, the paper
mill produces around 400 tonnes of
newsprint daily. Around 70 percent
for Jawa Pos Group, 20 percent for
export, and 10 percent for
competing newspaper groups. To
complement the paper mill, Jawa Pos
also built a power plant nearby.

12. NEW people always bring new ideas.
Jawa Pos is not afraid to “refresh” its personnel. Most chief
editors of
Jawa Pos are under 40 years old.
With its youth policy, Jawa Pos is more open to new ideas. Always
“running”
while other newspaper might be “slowing down.”

13. Daily Youth Page
JAWA POS is the first
newspaper in Indonesia,
perhaps in the world, to have
special pages dedicated for the
youth
EVERYDAY. Since 26 February
2000, Jawa Pos published
DetEksi section. Everyday.
Three pages a day. Consistently
for the past nine years (and still
going…) This is a young section
run by young people. The
average age of DetEksi Crew is
20 years old. From reporters,
photographers, designers, up
to the editors are young. Most
are
part-time college student.

14. NOUVELLE
New section for ”New Family”
EVERYDAY, for one full year (2006),
Jawa Pos dedicated three full pages for
“new family.” Meaning new lyweds or
families with children under ten years
Old. Instead of “preaching” how to live,
the page is full of gamesmanship. It is
the newspaper version of Shop Till You
Drop or Supermarket Sweep.
Everyday, one “new family” wins a prize
to go shopping in a supermarket. How
they spend the money and what they Life!
buy becomes the story. Readers can Begins at 50…
learn from their stories, and compare LIFE is Jawa Pos’ newest special
with their own. section.Started
in 2007 as “Evergreen,” It is dedicated for
readers 50 and older, which is currently
the fastest growing part of the overall
population.
Instead of “preaching” how to live, the
mission of the page is “to celebrate life
after fifty.”
Everyday, a person over 50 is profiled in
the page, sharing life experiences and
health secrets.

15. JAWA POS slogan is
“Selalu Ada yang Baru”
(We always have something
new).
Jawa Pos is a newspaper
driven by ideas. Trying
new ways of presenting
pages,
new ways of using a
newspaper.
Every year, Jawa Pos has a
new
big section for special
segments of the population,
but have appeal
for all readers.

16. A NEWSPAPER page dedicated to
women is not new. In fact, almost
every newspaper has tried to cater
women. However, not many were
success ful. Jawa Pos For Her was
published beginning at the end of
2010. With the special section,
Jawa Pos tries something that has
never
been done before with newspaper
in Indonesia: To treat women not
just as a segment of the
population.
Every day, four pages were
published dedicated to women of
all ages.
Everyday, more news and topics
are dedicated to women and to
support women, in all pages of
Jawa Pos.
Not only with special pages, Jawa
Pos also creates numerous offprint
programs to support women
causes. From simple seminars,

17. XX

18. ONE of the most important factor in Jawa Pos success is its “Part of
the
Show” philosophy. Jawa Pos have always been involved in the
community,, driving the community towards better things. This
philosophy creates a strong bond between Jawa Pos and its readers.
A bond that is very hard to break.
Youth events (DetEksi Convention, basketball)
Social and environment programs (Surabaya Green & Clean, Jawa
Pos Pro-
Otonomi Institute, Road Safety Programs, Public Safety Campaigns,
etc).

21. Growing Readership
SharePos can maintain or The Enciety Business ConsultPos’ readershipthat
Because of DetEksi, after several
years, Jawa after around ten years, Jawa
survey shows
share
grow its readership and circulation in Surabaya and surrounding area is growing from
while other newspaper are dominant to very dominant. From 76 per cent in
struggling. 2000 to 93,5 per cent in 2009.
Getting Stronger
in Surabaya
(Readershare in Surabaya)
Source: Enciety Business Consult – Media Habits
2009
Source: ENCIETY Business Consult, Published 2010 Source: Nielsen Media Index W4 2010

22. In 2010, 51% of Jawa Pos
Readers
Enciety and Nielsen Media Research also of 30
arethat Jawa Pos’ readers areAge
Under the
shows
essentially younger than other leading
newspapers in the country. Much
stronger in the age group of 10-29,
which are DetEksi readers or was
Media Preference in Indonesia:
DetEksi readers. Surabaya, Jawa Pos’ Hometown, Have
Younger Newspaper Readers than Other
Readers By Age
Major Cities
All People age 10-29,
Jawa Pos vs Kompas
in 9 Big Cities, in %
Source: ENCIETY Business Consult, Published 2010
Source: Nielsen Media Index W4 2010

23. The First Number One from Outside
Jakarta number one newspaper in From 2008-2011, Jawa Pos consistently
Nielsen Media Research shows, that Jawa Pos Jawa Pos first surpassed Kompas in 2006.
have become the
Indonesia in terms of readership. The first positioned itself above Kompas in terms of
number one newspaper that is not based in readership. In fact, Jawa Pos is the only
the capital city of Jakarta. newspaper in Indonesia with readership
easily over 1 million people.
Top Newspaper Jawa Pos is
2010 Dominating Greater
All People age 10+, in 9 Big Surabaya
Cities, in million All People age 10+, in million,
In Greater Surabaya
(8.665.000)
Source: Nielsen Media Index W4 2010 Source: Nielsen Media Index W4 2010

24. Winning Numerous
Awards
Jawa Pos won numerous awards in the past few years,
relating to readership and its relationship with young
readers.
2005 2009
2010 2010 2011 2011

25. What’s next?
• For the future, Jawa Pos will continue to grow its network. Both newspaper and television
stations.
• For online business, Jawa Pos will enter when the time is right. In 1994, before other media
companies are
thinking about the internet, Jawa Pos have already invested in internet/provider business.
• When the time comes, Jawa Pos will be the strongest force in the online media business.
Providing unrivalled contents and access from every single region in Indonesia.