Bringing Digitalization to Consumers on a global scale

1. Bringing
Digitalization to
Consumers on a
global scale
Dec 2018
Mariano de Beer

2. 2
and
Digitally empowered
hyper-connected
consumers

3. 3
We have transformed ourselves
into a digital technology
provider
Telefónica
CORE
Cognitive
intelligence
Global
solutions
In-house
technology
Open
ecosystems

4. 4
This entails key benefits to our own business
enabling us to gain velocity and scale
innovations
Accelerated
time to market
Global
consistency
Easier
onboarding of 3rd
parties
Less
complexity

5. 5
Starting from our core connectivity, we have
created global digital ecosystems centered around the
consumer
Novum
Consumer IoT
Smart Wifi
Movistar Play

6. 6
1 global
app for Telefónica Group
Control
Transparent and
personalized experiences
to manage customer
services
Social
Telco
Communication
around Telco
services and content
2018: launched in 4 major Operating
Businesses
2019: available in 100% TEF Footprint
Support
Convenient support
with human back-up
experience
Explore
Tailored and exclusive
access to key services,
promotions & devices
FROM a global e-Care
solution….
…TO a personalized digital experience
platform
EXPLORE
COGNITIVE
INTELLIGENCE
CONTROL &
MANAGE
Aura
Smart and proactive
cognitive assistant
Novum:
Our Digital Telco Experience

7. 7
Smart Wifi:
Creating a connected home ecosystem
Product launched in 100% of Operating Businesses with UBB value
proposition
Open Home
Ecosystem
• 3rd party
services
integration
• Open APIs
• Big Data:
customer
insights
UX ENHANCED EQUIPMENT SMART WIFI BACKEND 3RD PARTIES
Home presence
detection
Security
Seamless
device
onboarding
Other partners

8. 8
Movistar Play:
Entertainment services to enrich our connectivity
User
managementGlobal Video Platform
Content
management
Analytics
CONTENT
AGGREGATION RECOMMENDATIONS
3RD PARTY
CONTENT
PROPRIETARY
CONTENT
4P
compliant

9. 9
Consumer IoT:
Connecting everything we care about
MY CAR: PARTNER ENABLED CUSTOMER EXPERIENCE
Connected pets
Connected things
which matter to us
Connected ride
Connected
garment
Kite platform: IoT Ecosystem
Enabler
Managed
connectivity Device
management
4P
compliant
Security
Open APIsE-SIM
Connected
accessories
+
MY CONNECTED THINGS

10. 10
+Relevanceto
customers
Core
transformation
+ Relevance to partners
DIGITIZE
SCALE
ENRICH
>100MM
Customers &
Data Insights
Global and
in-house
platforms
Partner
innovations
M
Customers
MM
Customers
MMM
Customers

11. 11

12. Designing the future,
today