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Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
The document discusses the necessity of strategic design innovation to address contemporary societal challenges, emphasizing the importance of asking the right questions. It explores various aspects of environment and architecture, highlighting the role of integrated teams and new investment partnerships in creating effective solutions. The author, Marco Steinberg, advocates for cultural policy as a crucial component of innovation policy.
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Marco Steinberg - your next big client: society! (keynote kickoff CLICKNL)
- 1. YOUR NEXT BIG CLIENT: SOCIETY! Marco Steinberg; Director of Strategic Design Finnish Innova,on Fund, Sitra 1
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- 3. HELSINKI: A NICE PLACE TO LIVE www.insidejob.fi
- 4. HELSINKI: A GREAT PLACE TO DIE www.insidejob.fi
- 5. The best way to predict the future is to design it.
- 6. Today’s problems won’t be solved by the logics that produced them.
- 7. TODAY’S CHALLANGE We know there is a problem, but what is it? 7
- 8. Sept 2008 Subprime Bush Greenspan 8
- 10. ````^`^``^`^``^``^`^```^`^`^ Innova,on begins by asking the right ques,on
- 11. Product/Service design Innova,on begins by asking the right ques,on
- 12. Strategic design Innova,on begins by asking the right ques,on
- 13. A DIFFERENT WORLD 18th century ins,tu,ons in the 21st century world 13
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- 16. THE ARCHITECTURE OF THE SOLUTION www.low2no.org
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- 19. Environment Architecture
- 20. Environment Architecture Energy
- 21. Environment Architecture Planning Energy
- 22. Environment Architecture Business Planning Energy
- 23. Environment Architecture Business Behavior Planning Energy
- 24. Environment Architecture Business Behavior Planning Energy SOLUTION
- 25. Environment Architecture Business Behavior Planning Energy SOLUTION ECOSYSTEM
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- 34. Retail & Service New Business model AcIve Change Model CiIzens Fire RegulaIons New Legal Framework 15% EPBD New Smart Minimize Investment Interfaces carbon in Partnerships materials ”Green” Energy efficiency Energy solu,ons Provider
- 35. The best innova,on policy is cultural policy
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- 41. ? what does this all mean? 41
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- 45. Thank you! Marco Steinberg, Director of Strategic Design
- 46. The Finnish Innova,on Fund www.sitra.fi Some of our Design ini,a,ves www.low2no.org www.brickstarter.org www.insidejob.fi www.helsinkidesignlab.org Follow our team’s blog at helsinkidesignlab 46