2. About Product
The CoolHeat Portable Air Conditioner/Heater is a cutting-
edge climate control device designed to provide year-
round comfort in any indoor space. This innovative unit
combines the functionality of a powerful air conditioner
and a reliable heater, ensuring optimal temperatures
regardless of the season.
5. Target Consumers
My target audience will be families, home owners, business owners, and companies that
lease office space all around the United States.
6. Business Philosophy (mission statement)
To revolutionize personal comfort solutions by providing
innovative, efficient, and portable air conditioning/heating
units that enhance the quality of life for individuals and
families in the Tri-State area.
7. Owners and Roles
Carolyn Maldonado - CEO
Marcella Martini - CFO
Manuel Martinez - Marketing & Sales
8. Pricing/Marketing Strategy
● Suggested Retail Price: $499 per unit
● Digital Marketing: Social media campaigns, pay-per-click advertising, content
marketing.
● Website Optimization: user-friendly interface, informative content.
● Influencer Collaborations: Engage influencers in the home improvement and tech
space.
● Trade Shows and Exhibitions: Showcase product at industry events.
9. Manufacturing Costs & Start Up Costs
Manufacturing Costs:
● Office space/warehouse/factory rental: $5,000 per month
● Utility costs (electricity/water): $2,000 per month
● Product costs (components, materials, assembly): $300 per unit
● Labor: $10,000 per month
● Advertising (Social Media, website, flyers, trade shows): $20,000 per month
Total Manufacturing Costs: $37,300
Startup Costs:
● Product Development: $50,000
● Manufacturing Setup: $70,000
● Marketing and Branding: $30,000
● Office Space/Facility Rental: $25,000
● Inventory and Materials: $60,000
● Legal and Licensing Fees: $15,000
● Utilities and Overhead: $10,000
Total Startup Costs: $260,000
10. Competition
Our competition is people who offer a similar product, but
lacks dual functionality and efficiency, and are higher
priced with limited distribution channels. However,
CoolHeat Solutions stands out due to its innovative dual-
functionality, competitive pricing, and extensive
distribution network.
11. Investment proposal
Investment Proposal: Total startup costs: $300,000
Investment sought from sharks: $200,000 for 15% equity stake
Why Invest in CoolHeat Solutions:
1. Strong market demand for portable climate control solutions.
2. Innovative product with dual functionality, offering a unique value proposition.
3. Experienced and dedicated team with a track record of successful product development and business management.
Realistic financial projections with a clear path to profitability.
4. Potential for rapid growth and expansion in a booming market segment.
By investing in CoolHeat Solutions, you're not only supporting a promising business venture but also contributing to the
advancement of personal comfort technology. Join us in redefining the way people experience comfort in their daily lives!
12. Where We See Our Business In 10 Years
In 7-10 years, CoolHeat Solutions aims to expand all over
the East-Coast in portable comfort solutions, expanding
the product line to include a range of innovative climate
control devices. The company envisions partnerships with
major retailers and sustainable growth in revenue and
market share.
