Case story: how Minions license helped increase sales.

1. “Kids in action”
Minions licensing campaign for OXOX kids wear brand
2015 - 2016

2. Bello!
In 2015 kids wear brand “OXOX” signed first license contract in Baltics with Universal
Studios. We invited three smart & funny kids Paula, Kajus and Alex to become
ambassadors of OXOX Minion movement.
Young actors experienced what it means to be MINION:

3. … on retail posters,

4. … POS,

5. … at OXOX e-shop,

6. …on facebook,

7. … together with Minions on
google +,

8. …took part as TVC actors,
https://www.youtube.com/watch?v=rdKJF2xVCxo

9. …on postcards in cinema theatres,

10. …played together with other kids during
Minions events at cinema theatres,

11. ..and made a significant impact in media: announcements about new OXOX
Minions collection gained big interest: main internet portals wrote about
Minions, licensing and OXOX kids.

12. Results
Wholesale and retail sales increased 25% (2015 vs 2014);
E-shop sales growth reached 30%.

13. Tank yu!
POOpaye!

14. We are an independent, creatively driven experienced marketing team that helps to build
strong relationships between companies and their customers.
At MARCADO boutique we base our crystal-clear and efficient project management
approach on advocacy principles: we attach great importance to understanding the
business, seek for competitive advantage and surround business units with marketing
solutions that guarantee success in the marketplace.
To fulfill this promise, we merged our collective experience: our team of experts in
marketing management, advertising and communication is well-trained in the game of
managing international campaigns for top global brands.
Loyalty, responsibility to the client’s needs and advocacy in the market are encoded in
MARCADO DNA.
www.marcado.lt
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