Marathon Digital Strategy
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This digital marketing strategy targets 18-24 year old males and females who are socially active and engaged with digital media. It aims to create brand awareness for Marathon through social media platforms like Twitter, contests and giveaways, and Google AdWords over six months with a budget of $360,000. Key performance indicators will monitor success in maintaining social media sites and achieving goals.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Creative Web Design Company in Singapore
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
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Organizational Change Leadership Agile Tour Geneve 2024
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Marathon Digital Strategy
- 1. A Digital Marketing Strategy By: Chelsea Griffin ADV 420 Fall 2013
- 2. Target Audience: -18-24 year old male and females -Socially involved -Receptive to digital media
- 3. The Big Idea – Tools & Tactics -Create brand awareness through various social media platforms -Increase connectivity between the consumer and Marathon
- 4. Tools & Tactics – How: Create connectivity through Twitter “persona” that is relatable to the target age group. Contests & giveaways Google Adwords
- 5. Key Performance Indicators :Control and maintain all different social media sites Monitor success and goals:
- 6. Budget Time Frame: six months Cost per hour: $250 Therefore: 8 hours per day/for six months X $250= $360,000
- 7. Summary Create brand awareness through various social media platforms Increase the connectivity between Marathon and the consumer -Twitter persona -Large media presence Follow-up success through multiple key performance indicators