The document outlines a product research manual focusing on identifying potential product ideas, target markets, and supplier validation. It emphasizes evaluating various target groups for chest bags, including outdoor enthusiasts and urban commuters, and details criteria for selecting profitable products. Key criteria for product evaluation include sales volume, reviews, price points, and more, ensuring that products meet specific market demands.

2. PRODUCT RESEARCH
MANUAL PROCESS

3. Things to consider
1. PRODUCT IDEAS
2. TARGET MARKET
3. SUPPLIER VALIDATION
4. PRODUCT CRITERIA TOOLS
| X-ray EXTENSION
● Xray_PR
● Xray_KW
|MBS RETRIEVER
| chrome extension

4. PRODUCT IDEA
Google | Images
“military small bag can be used by sports enthusiast less than 3lbs”

5. Images

6. TARGET MARKET
WHO?
Is it a winning product
Is it a profitable product?

7. “who are potential target market of chest bag or chest pack”

8. The potential target market
1. **Outdoor Enthusiasts**:
- Hikers
- Campers
- Cyclists
- Runners
2. **Urban Commuters**:
- Students
- Office workers
- City dwellers
3. **Travelers**:
- Tourists
- Backpackers
4. **Fitness Enthusiasts**:
- Gym-goers
- Outdoor exercise groups
5. **Fashion-Conscious Individuals**:
- Trendsetters
- Streetwear aficionados
6. **Tech Savvy Individuals**:
- Gadget lovers
- Digital nomads
7. **Parents**:
- Busy moms and dads needing quick access to
essentials
8. **Security-Conscious Individuals**:
- Those concerned about pickpocketing in
crowded places
9. **Specialty Workers**:
- Photographers
- Delivery personnel
- Outdoor workers
10. **Students**:
- College and high school students
Findings: Each group values the convenience,
accessibility, and style that chest bags or packs
provide, making them versatile accessories for
various lifestyles and needs.

9. TARGET MARKET?
Is it a winning | profitable
product?
Statistics shows, it’s an active and could be fast moving product…

10. SUPPLIER
VALIDATION
Supplier Reliability
SUPPLIER SOURCING
VALIDATION

11. SUPPLIER SOURCING VALIDATION

12. SUPPLIER SOURCING VALIDATION

13. SUPPLIER SOURCING VALIDATION

14. STEP 4: PRODUCT CRITERIA
● Keyword Search Volume (2,000 & up)
● Single Item Product Only
● No Variation/ No Bundles/ No Kits
● Price ($25 & up)
● Sales (300 units & up)
● Revenue (7,000 & up)
● Reviews (500 & below)
● Patent/ Trademark (None)
● HazMat/ Gated Category (None)
● Eligible for PPC (Yes)
● Not Breakable/ Not Electronic
● With Market Trends (google trends)
● Item Weight (3lbs & below)
● Small standard up to Large Standard
Size only
● Room for Improvement (Yes)
● Profit Margin (30% & up)
● H10 X-ray "Fulfillment" column
should NOT have
● more than 5 AMZ
● “Brand" should NOT have more than
10 same Brand Names

15. ● Keyword Search Volume (2,000 & up)
MBS RETRIEVER
Chrome extension

17. We now have a KEYWORD more than 2000 searches

18. Product Research
Xray
Purpose:
Filter | remove SPONSORED (SP)
Download .csv file

20. MBS RETRIEVER
Chrome Extension

26. STEP 4: PRODUCT CRITERIA
● Keyword Search Volume (2,000 & up)
● Single Item Product Only
● No Variation/ No Bundles/ No Kits
● Price ($25 & up)
● Sales (300 units & up)
● Revenue (7,000 & up)
● Reviews (500 & below)
● Patent/ Trademark (None)
● HazMat/ Gated Category (None)
● Eligible for PPC (Yes)
● Not Breakable/ Not Electronic
● With Market Trends (google trends)
● Item Weight (3lbs & below)
● Small standard up to Large Standard
Size only
● Room for Improvement (Yes)
● Profit Margin (30% & up)
● H10 X-ray "Fulfillment" column
should NOT have
● more than 5 AMZ
● “Brand" should NOT have more than
10 same Brand Names

27. STEP 4: PRODUCT CRITERIA
● Keyword Search Volume (2,000 & up)
● Single Item Product Only
● No Variation/ No Bundles/ No Kits
● Price ($25 & up)
● Sales (300 units & up)
● Revenue (7,000 & up)
● Reviews (500 & below)
● Patent/ Trademark (None)
● HazMat/ Gated Category (None)
● Eligible for PPC (Yes)
● Not Breakable/ Not Electronic
● With Market Trends (google trends)
● Item Weight (3lbs & below)
● Small standard up to Large Standard
Size only
● Room for Improvement (Yes)
● Profit Margin (30% & up)
● H10 X-ray "Fulfillment" column
should NOT have
● more than 5 AMZ
● “Brand" should NOT have more than
10 same Brand Names

28. STEP 4: PRODUCT CRITERIA
● Keyword Search Volume (2,000 & up)
● Single Item Product Only
● No Variation/ No Bundles/ No Kits
● Price ($25 & up)
● Sales (300 units & up)
● Revenue (7,000 & up)
● Reviews (500 & below)
● Patent/ Trademark (None)
● HazMat/ Gated Category (None)
● Eligible for PPC (Yes)
● Not Breakable/ Not Electronic
● With Market Trends (google trends)
● Item Weight (3lbs & below)
● Small standard up to Large Standard
Size only
● Room for Improvement (Yes)
● Profit Margin (30% & up)
● H10 X-ray "Fulfillment" column
should NOT have
● more than 5 AMZ
● “Brand" should NOT have more than
10 same Brand Names

30. profit/net margin

31. ● Not Breakable/ Not Electronic
● With Market Trends (google trends)
● Item Weight (3lbs & below)
● Small standard up to Large
Standard Size only
● Room for Improvement (Yes)
● Profit Margin (30% & up)
● H10 X-ray "Fulfillment" column
should NOT have
● more than 5 AMZ
● “Brand" should NOT have more
than 10 same Brand Names