Manoj Satia founded his own distribution company called Multifoods in 2002. The company was successful in distributing agro commodities from local markets. Over time, the company grew and became a private limited company called Manoj Multifoods. Key achievements include creating successful buy one get one free offers for rice brands and launching a new 10kg package of regional rice. Manoj Multifoods now serves as a leading sales, marketing, and supply chain organization for food and non-food brands in India.