This document contains a summary of Manish Monga's professional experience and qualifications. He has over 7 years of experience in CRM marketing, campaign planning, management, analysis and reporting. He is proficient in tools like IBM Unica, SAS, SQL and Excel. Currently he works as a Campaign Coordinator for an Australian bank, where his responsibilities include consulting on campaign requirements, implementation, data analysis, report generation and optimization recommendations. Previously he has worked with American and Australian financial institutions as a Business Analyst, managing campaigns and performing data analysis. He has a B.Tech degree in Electronics and Communication.

1. Manish Monga
Contact number|:- +91-9711928132
: manishmonga88@outlook.com manishmonga555@gmail.com
.
 CRM marketing professional having 2 .7 years of experience in campaign planning,
campaign management, Pre-campaign and Post Campaign analysis, customer
segmentation and reporting on all marketing related metrics and KPIs.
 Have been to Australia for the transitions and trained the offshore team on the data
architecture.
 Having hands on experience on tools like –IBM UNICA, SAS, SQL ,EXCEL
ROLES AND RESPONSIBILITIES:
 Working on new campaign requirements, development test, production execution and quality
control
 Hands on experience of the most useful components of Unica( i.e. strategic segments,
derived fields, custom macros, user variables)
 Communicate with clients and partners by responding to questions promptly, delivering
reports, and providing frequent updates regarding campaign status.
 Translate process requirements into selection and segmentation criteria.
Update and maintain file layouts, campaign matrices and other process documentation.
 Manual data testing, using SQL and SAS queries to ensure various tagging are done
correctly as per campaign requirement
 Perform quality checks throughout campaign process to validate counts/results and ensure
that data is clean and correct before producing output
 Create audiences for mail, outbound telemarketing and e-mail campaigns by building
flowcharts using Unica Campaign environment
 Analyzing the past Campaign Responses for ensuring better leads from future campaigns
 Create monthly reports such as contact history report, contact channel report and do the RCA
if in case anything goes wrong
Project Name Campaign Coordinator
Client American Regional Bank
Role Campaign Management
Duration March 2016-Present
Environment Campaign Management
Package: Unica 9.1.2
Database: Netezza, Oracle, Teradata, DB2
Project Name Campaign Coordinator
Client Australian Bank/Insurance
Role Campaign Management and Data Analysis
Duration Jan 2015- Feb’2016
Work Experience- Business Analyst, Genpact India Jan’2015-Feb’2016
SUMMARY
Work Experience- Business Analyst, Genpact India Mar’2016-Present

2. ROLES AND RESPONSIBILITIES:
 Extensively consulting and partnering with advisors/ stakeholders, in order to understand the
campaign requirement and developing it using IBM Unica Tool and successfully delivering its
multi-Channel campaign strategies.
 Responsible for implementation and providing marketing stakeholders with insights on
campaign strategy using data insights and reports.
 Generating campaign review reports to understand the performance of the campaigns using
different metrics, analysis and significance testing techniques.
 .Provide Post Campaign Analysis Report using automated campaign analysis tool.
 Provide strategic recommendations for future campaign optimization.
 Consolidate and maintaining documentations for all processes including process updates.
 Responsible for Quality checking of final mail list and Campaign Analysis Report of peers.
 Consolidate and maintaining documentations for all processes including process updates.
 Plan campaigns according to the business requirements, select the channel to reach the target
audience and define business rules
 Designing optimized flowcharts and creating offers that follow all business rules and parameters
to target consumers using UNICA campaign management
 Creating weekly dashboards to show performance of email campaigns and designing the reports
for all e-mail campaigns
 Automating and scheduling flowcharts for timely execution of campaigns and sending out list of
contactable consumers and offers for blasting via various channels (E-mail, Direct Mail etc.)
 Testing campaign results for quality and redundancy using SQL, creating test and control groups
if required. Testing various creative using A/B splits on consumers
 Post Campaign analysis of Marketing Campaigns, using insights from previous campaigns for
planning of future campaigns and to target consumers better in subsequent campaigns
 B.tech (2006-2010) Rajasthan Technical University in Electronics and communication.
 10+2 (2005-2006) St. Xavier’s Senior Secondary School, New Delhi
 Created an internal tracking and volume reporting tool using VBA
 Optimized one of the servicing Campaign and was awarded Lean Certificate
Environment Campaign Management
Package: IBM UNICA 8.5
Database: Netezza, Oracle, Teradata,
Project Name Platform Solutions
Client American Regional Bank
Role Campaign Management and Data Analysis
Duration Jan 2011- Feb2012
Environment Campaign Management
Package: Unica 8.1
Database: Microsoft SQL(Toad)
Reporting: IBM Cognos
Work Experience- Business Analyst, Amdocs DVCI India Jan’2011-Feb’2012
EDUCATION
ACHIEVMENTS

3. I hereby declare that the particulars given herein are true and complete to the best of my
knowledge and belief.
Manish Monga