Managing New Customers Harnessing the power of CRM Presented by: Curtis Barranoik President Cencomp Systems Solutions Inc.
Web Leads Workflow
Web Leads:  Collect data from web forms including any custom fields
Web Leads:  Collect data from web forms including any custom fields
Web Leads:  Data is sent via email
Web Leads:  Or inserted directly into a database
Workflow Summarized
Business Challenges
What is CRM? C ustomer R elationship M anagement
What can a CRM program provide?
How CRM Solves These Challenges Attract more prospects ■ Win new customers ■ Improve customer satisfaction Centralize customer management throughout the lifecycle,  with a 360 ○  view of the customer
Value of CRM – Companies Using CRM Outperform Non-CRM Users Source: AMI-Partners, 2007
CRM Features Business Productivity Time management Task management Email management Sales force automation Account and contact management Sales opportunity management Lead management
Account and Contact Management
Time Management
Task Management
Email Management
Additional CRM Features Marketing Email marketing Marketing campaign management Web marketing Customer service Case management Customer self service Knowledge Base
Maximizer CRM is the Tool for… Sales Marketing Customer Service
Meeting the Needs of Your Business with Four Editions
For more information Contact Cencomp Systems Solutions: 451-3089 http://www.cencomp.com/maximizer

Managing New Customers

Editor's Notes

  • #2 CRM=customer relationship management