This document summarizes an IS assignment for the Ceylon Tobacco Company. It includes an analysis of the company's mission statement, PEST and SWOT analyses, and recommendations for the company's information systems and strategic model. Key points include recommending systems to improve productivity, growth, responsibility, and establishing the company as a winning organization. The document also discusses how information systems can help facilitate customer relationship management and addresses some ethical issues involving information systems and technology.

1. ISM ASSIGNMENT
CEYLON TOBACCO COMPANY
MBA Executives 2011/2012
Asanka Abeykoon
Hasitha Fernando
Nuwan Kulasooriya

2. Presentation focus
Strategic Role
 Analysis of organizational mission statement
 PEST and SWOT
Information Systems
 Recommended Strategic Model
 Information requirements at each management level
 Recommended IS Solution
◦ KPIs
◦ competitive edge
 How IS facilitates to CRM of the organization
Ethical issues involving IS and IT

3. Introduction - Ceylon Tobacco
Company (CTC)
 Over 84% Market Share
 Annual sales of over 5 billion cigarettes
 Export Market
Vision
“To be the inspiration for corporate excellence
in Sri Lanka”

4. Values
 Open mindedness Growth
 Strength from diversity Productivity
 Freedom through responsibility Responsible
 Enterprising spirit Winning
Organization
Organizational mission statement

5. PEST and SWOT
P-L Stable government
NATA act- industry regulations Strengths Weaknesses
Pressure group activities Strong consumer Less Government
base authority
E GDP growth/ BOP conditions Being Monopoly Health related
Population Financial stability of problems in tobacco
Size of Labor force both CTC & BAT products.
S-C Life style & trends
Opportunities Threats
Attitude about product
Revamp public sector The NATA Act.
Eastern culture
Strengthen ties with Pressure group
emerging power activities
T Research availability
houses i.e. India and Elicit smuggled
New product discoveries
China product availability

6. Existing Organizational Structure

7. Recommended Strategic Model

8. KPIs and various information
requirements
Productivity Responsibility
 Farmers’  Complying with
productivity regulations
 Supply chain  Cultural changes
productivity
Growth Winning
organization
 Brand portfolio
 Level of
 Choice
organizational
innovation
knowledge hub

9. Recommend ISs & their
competitive edge
ESS  Category portfolio planning system
 Corporate relationship monitoring system
 Better innovation and best strategic fit
 Inventory planning system
MIS  Public relations development network system
 Focused quality
 Internal solution development system
KWS  Simplicity, consistency and differentiation
 Transaction management and monitoring
TPS system
 Increasing efficiency and effectiveness

10. How IS facilitating to CRM
•Acquire •Stakeholders
•Employees CRM
•Retain Through
•Suppliers
ERP
•Customers
•Extend

11. Ethical issues involving IS and IT
 Internal environment
 Social /community
 Political and legal Environment

12. Conclusion
?
Thank You!