The document discusses challenges and solutions for managing and disseminating agricultural knowledge in rural India. It outlines challenges like low literacy rates and a lack of information in local languages. The DEAL project aims to create a self-managed digital knowledge base in local languages with an ontology and metadata system. It will provide web services and tools to aggregate and deliver agricultural content to rural portals and support digital content management in local languages. The conceptual architecture presented establishes a self-managed ecosystem to standardize information collection and dissemination to rural citizens through various media like websites, mobile apps, radio, and television.