SlideShare a Scribd company logo
Managerial CommunicationCommunication Report
AssignmentCommunication Audit Report
Purpose
Your goal in this assignment is to research an organization’s
communication channels, including internal and external, formal
and informal, oral and written. Present the results of your study
in a short report form at the end of the semester. Address the
report to a high-level decision maker in the organization. You
will act as the VP of the organization. In the report, describe
current communication channels, evaluate their effectiveness,
and suggest ways to improve the flow of communication around
the organization.
Company/Organization
Step 1 is to identify the organization in which you will conduct
your research. You may choose your employer, a family
member’s or friend’s employer, or any other organization you
have access to. You may audit a professional association, a
fraternity/sorority, social club, neighborhood association,
church organization, school, or similar organization that you are
affiliated with.
Research
a. Primary Data Collecting
Arrange for an interview with someone who works in the
organization. Choose someone who is in a position to know
about all the communication channels in place. Typically, such
people are in the Human Resources Department, recruiting, or
management. If you decide to interview your supervisor, be sure
that the supervisor knows significantly more than you do about
communication networks. If not, move up the hierarchy.
Alternatively, you may decide to ask questions of several
people. In this case, a written survey may be more efficient. Be
sure to provide informed consent opportunities for all your
respondents.
In the survey or interview, ask questions about formal and
informal channels for communicating internally--upward,
downward, and laterally. Also include questions about formal
and informal channels for communicating externally-- to
customers, the media, vendors, shareholders, regulatory
agencies, and suppliers. Ask respondents to describe them as
they exist and also to evaluate their effectiveness. Finally, ask
for recommendations for improving communication.
You must submit your data collection instrument(s)--interview
questions and/or survey--for comment and grading before you
collect your data.
b. Secondary Data Collecting
Next, collect information from at least three secondary sources
such as company documents, a business magazine article about
the organization or the company’s website or intranet. Try to
get their annual report if it is a publicly held corporation. You
can also use references such as Sorkins Directory to find out
more about the company and its products/services, size, and
structure. You should also use secondary sources to determine
best practices in business communication.
Report Parts
After you have collected your data, you are ready to compose
your audit report. Begin with a draft. Then revise and edit it
according to the principles of contemporary business writing
that we have studied in this course. Follow the guidelines for
short report structure in Chapter 6 of Managerial
Communication: Strategies and Applications.
Whether your report is internal or external, include each of the
following elements:
· Title page
· Executive summary
· Introduction
· Findings (with subsections for each type of communication
you analyzed)
· Conclusions or summary
· Recommendations
· References
· Appendixes (optional)
Use headings for each section of the report.
Use visual aids such as tables, flowcharts, and bulleted lists to
increase readability. At least one visual aid is required.
Audience
Your intended reader should be an executive of the organization
who is in a position to adopt your recommendations for
improving the communication flow. Thus, you should directly
address your reader by saying “you” and “your company” or
“we” and “our organization,” rather than “they” and “the
company” in your report. You are not composing a term paper.
Length
About 10 pages, double-spaced. Be sure to edit and proofread
carefully.
What to Hand In:
· Report

More Related Content

More from croysierkathey

1.  Discuss the organization and the family role in every one of the.docx
1.  Discuss the organization and the family role in every one of the.docx1.  Discuss the organization and the family role in every one of the.docx
1.  Discuss the organization and the family role in every one of the.docx
croysierkathey
 
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
croysierkathey
 
1.Purpose the purpose of this essay is to spread awareness .docx
1.Purpose the purpose of this essay is to spread awareness .docx1.Purpose the purpose of this essay is to spread awareness .docx
1.Purpose the purpose of this essay is to spread awareness .docx
croysierkathey
 
1.  Tell us why it is your favorite film.2.  Talk about the .docx
1.  Tell us why it is your favorite film.2.  Talk about the .docx1.  Tell us why it is your favorite film.2.  Talk about the .docx
1.  Tell us why it is your favorite film.2.  Talk about the .docx
croysierkathey
 
1.What are the main issues facing Fargo and Town Manager Susan.docx
1.What are the main issues facing Fargo and Town Manager Susan.docx1.What are the main issues facing Fargo and Town Manager Susan.docx
1.What are the main issues facing Fargo and Town Manager Susan.docx
croysierkathey
 
1.Writing Practice in Reading a PhotographAttached Files.docx
1.Writing Practice in Reading a PhotographAttached Files.docx1.Writing Practice in Reading a PhotographAttached Files.docx
1.Writing Practice in Reading a PhotographAttached Files.docx
croysierkathey
 
1.Some say that analytics in general dehumanize managerial activitie.docx
1.Some say that analytics in general dehumanize managerial activitie.docx1.Some say that analytics in general dehumanize managerial activitie.docx
1.Some say that analytics in general dehumanize managerial activitie.docx
croysierkathey
 
1.What is the psychological term for the symptoms James experiences .docx
1.What is the psychological term for the symptoms James experiences .docx1.What is the psychological term for the symptoms James experiences .docx
1.What is the psychological term for the symptoms James experiences .docx
croysierkathey
 
1.Write at least 500 words discussing the benefits of using R with H.docx
1.Write at least 500 words discussing the benefits of using R with H.docx1.Write at least 500 words discussing the benefits of using R with H.docx
1.Write at least 500 words discussing the benefits of using R with H.docx
croysierkathey
 
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
croysierkathey
 
1.  Discuss the cultural development of the Japanese and the Jewis.docx
1.  Discuss the cultural development of the Japanese and the Jewis.docx1.  Discuss the cultural development of the Japanese and the Jewis.docx
1.  Discuss the cultural development of the Japanese and the Jewis.docx
croysierkathey
 
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
croysierkathey
 
1.Write at least 500 words in APA format discussing how to use senti.docx
1.Write at least 500 words in APA format discussing how to use senti.docx1.Write at least 500 words in APA format discussing how to use senti.docx
1.Write at least 500 words in APA format discussing how to use senti.docx
croysierkathey
 
1.The following clause was added to the Food and Drug Actthe S.docx
1.The following clause was added to the Food and Drug Actthe S.docx1.The following clause was added to the Food and Drug Actthe S.docx
1.The following clause was added to the Food and Drug Actthe S.docx
croysierkathey
 
1.What are social determinants of health  Explain how social determ.docx
1.What are social determinants of health  Explain how social determ.docx1.What are social determinants of health  Explain how social determ.docx
1.What are social determinants of health  Explain how social determ.docx
croysierkathey
 
1.This week, we’ve been introduced to the humanities and have ta.docx
1.This week, we’ve been introduced to the humanities and have ta.docx1.This week, we’ve been introduced to the humanities and have ta.docx
1.This week, we’ve been introduced to the humanities and have ta.docx
croysierkathey
 
1.What are barriers to listening2.Communicators identif.docx
1.What are barriers to listening2.Communicators identif.docx1.What are barriers to listening2.Communicators identif.docx
1.What are barriers to listening2.Communicators identif.docx
croysierkathey
 
1.Timeline description and details There are multiple way.docx
1.Timeline description and details There are multiple way.docx1.Timeline description and details There are multiple way.docx
1.Timeline description and details There are multiple way.docx
croysierkathey
 
1.The PresidentArticle II of the Constitution establishe.docx
1.The PresidentArticle II of the Constitution establishe.docx1.The PresidentArticle II of the Constitution establishe.docx
1.The PresidentArticle II of the Constitution establishe.docx
croysierkathey
 
1.What other potential root causes might influence patient fal.docx
1.What other potential root causes might influence patient fal.docx1.What other potential root causes might influence patient fal.docx
1.What other potential root causes might influence patient fal.docx
croysierkathey
 

More from croysierkathey (20)

1.  Discuss the organization and the family role in every one of the.docx
1.  Discuss the organization and the family role in every one of the.docx1.  Discuss the organization and the family role in every one of the.docx
1.  Discuss the organization and the family role in every one of the.docx
 
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
1.  Compare and contrast DEmilios Capitalism and Gay Identity .docx
 
1.Purpose the purpose of this essay is to spread awareness .docx
1.Purpose the purpose of this essay is to spread awareness .docx1.Purpose the purpose of this essay is to spread awareness .docx
1.Purpose the purpose of this essay is to spread awareness .docx
 
1.  Tell us why it is your favorite film.2.  Talk about the .docx
1.  Tell us why it is your favorite film.2.  Talk about the .docx1.  Tell us why it is your favorite film.2.  Talk about the .docx
1.  Tell us why it is your favorite film.2.  Talk about the .docx
 
1.What are the main issues facing Fargo and Town Manager Susan.docx
1.What are the main issues facing Fargo and Town Manager Susan.docx1.What are the main issues facing Fargo and Town Manager Susan.docx
1.What are the main issues facing Fargo and Town Manager Susan.docx
 
1.Writing Practice in Reading a PhotographAttached Files.docx
1.Writing Practice in Reading a PhotographAttached Files.docx1.Writing Practice in Reading a PhotographAttached Files.docx
1.Writing Practice in Reading a PhotographAttached Files.docx
 
1.Some say that analytics in general dehumanize managerial activitie.docx
1.Some say that analytics in general dehumanize managerial activitie.docx1.Some say that analytics in general dehumanize managerial activitie.docx
1.Some say that analytics in general dehumanize managerial activitie.docx
 
1.What is the psychological term for the symptoms James experiences .docx
1.What is the psychological term for the symptoms James experiences .docx1.What is the psychological term for the symptoms James experiences .docx
1.What is the psychological term for the symptoms James experiences .docx
 
1.Write at least 500 words discussing the benefits of using R with H.docx
1.Write at least 500 words discussing the benefits of using R with H.docx1.Write at least 500 words discussing the benefits of using R with H.docx
1.Write at least 500 words discussing the benefits of using R with H.docx
 
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
1.What is Starbucks’ ROA for 2012, 2011, and 2010 Why might focusin.docx
 
1.  Discuss the cultural development of the Japanese and the Jewis.docx
1.  Discuss the cultural development of the Japanese and the Jewis.docx1.  Discuss the cultural development of the Japanese and the Jewis.docx
1.  Discuss the cultural development of the Japanese and the Jewis.docx
 
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
1.  Discuss at least 2  contextual factors(family, peers,  school,.docx
 
1.Write at least 500 words in APA format discussing how to use senti.docx
1.Write at least 500 words in APA format discussing how to use senti.docx1.Write at least 500 words in APA format discussing how to use senti.docx
1.Write at least 500 words in APA format discussing how to use senti.docx
 
1.The following clause was added to the Food and Drug Actthe S.docx
1.The following clause was added to the Food and Drug Actthe S.docx1.The following clause was added to the Food and Drug Actthe S.docx
1.The following clause was added to the Food and Drug Actthe S.docx
 
1.What are social determinants of health  Explain how social determ.docx
1.What are social determinants of health  Explain how social determ.docx1.What are social determinants of health  Explain how social determ.docx
1.What are social determinants of health  Explain how social determ.docx
 
1.This week, we’ve been introduced to the humanities and have ta.docx
1.This week, we’ve been introduced to the humanities and have ta.docx1.This week, we’ve been introduced to the humanities and have ta.docx
1.This week, we’ve been introduced to the humanities and have ta.docx
 
1.What are barriers to listening2.Communicators identif.docx
1.What are barriers to listening2.Communicators identif.docx1.What are barriers to listening2.Communicators identif.docx
1.What are barriers to listening2.Communicators identif.docx
 
1.Timeline description and details There are multiple way.docx
1.Timeline description and details There are multiple way.docx1.Timeline description and details There are multiple way.docx
1.Timeline description and details There are multiple way.docx
 
1.The PresidentArticle II of the Constitution establishe.docx
1.The PresidentArticle II of the Constitution establishe.docx1.The PresidentArticle II of the Constitution establishe.docx
1.The PresidentArticle II of the Constitution establishe.docx
 
1.What other potential root causes might influence patient fal.docx
1.What other potential root causes might influence patient fal.docx1.What other potential root causes might influence patient fal.docx
1.What other potential root causes might influence patient fal.docx
 

Recently uploaded

Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Nguyen Thanh Tu Collection
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
Col Mukteshwar Prasad
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 

Recently uploaded (20)

Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
How to Break the cycle of negative Thoughts
How to Break the cycle of negative ThoughtsHow to Break the cycle of negative Thoughts
How to Break the cycle of negative Thoughts
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 

Managerial CommunicationCommunication Report AssignmentCommunicati.docx

  • 1. Managerial CommunicationCommunication Report AssignmentCommunication Audit Report Purpose Your goal in this assignment is to research an organization’s communication channels, including internal and external, formal and informal, oral and written. Present the results of your study in a short report form at the end of the semester. Address the report to a high-level decision maker in the organization. You will act as the VP of the organization. In the report, describe current communication channels, evaluate their effectiveness, and suggest ways to improve the flow of communication around the organization. Company/Organization Step 1 is to identify the organization in which you will conduct your research. You may choose your employer, a family member’s or friend’s employer, or any other organization you have access to. You may audit a professional association, a fraternity/sorority, social club, neighborhood association, church organization, school, or similar organization that you are affiliated with. Research a. Primary Data Collecting Arrange for an interview with someone who works in the organization. Choose someone who is in a position to know about all the communication channels in place. Typically, such people are in the Human Resources Department, recruiting, or management. If you decide to interview your supervisor, be sure that the supervisor knows significantly more than you do about communication networks. If not, move up the hierarchy. Alternatively, you may decide to ask questions of several
  • 2. people. In this case, a written survey may be more efficient. Be sure to provide informed consent opportunities for all your respondents. In the survey or interview, ask questions about formal and informal channels for communicating internally--upward, downward, and laterally. Also include questions about formal and informal channels for communicating externally-- to customers, the media, vendors, shareholders, regulatory agencies, and suppliers. Ask respondents to describe them as they exist and also to evaluate their effectiveness. Finally, ask for recommendations for improving communication. You must submit your data collection instrument(s)--interview questions and/or survey--for comment and grading before you collect your data. b. Secondary Data Collecting Next, collect information from at least three secondary sources such as company documents, a business magazine article about the organization or the company’s website or intranet. Try to get their annual report if it is a publicly held corporation. You can also use references such as Sorkins Directory to find out more about the company and its products/services, size, and structure. You should also use secondary sources to determine best practices in business communication. Report Parts After you have collected your data, you are ready to compose your audit report. Begin with a draft. Then revise and edit it according to the principles of contemporary business writing that we have studied in this course. Follow the guidelines for short report structure in Chapter 6 of Managerial Communication: Strategies and Applications. Whether your report is internal or external, include each of the following elements:
  • 3. · Title page · Executive summary · Introduction · Findings (with subsections for each type of communication you analyzed) · Conclusions or summary · Recommendations · References · Appendixes (optional) Use headings for each section of the report. Use visual aids such as tables, flowcharts, and bulleted lists to increase readability. At least one visual aid is required. Audience Your intended reader should be an executive of the organization who is in a position to adopt your recommendations for improving the communication flow. Thus, you should directly address your reader by saying “you” and “your company” or “we” and “our organization,” rather than “they” and “the company” in your report. You are not composing a term paper. Length About 10 pages, double-spaced. Be sure to edit and proofread carefully. What to Hand In: · Report