This document summarizes the marketing campaigns for the first four seasons of the HBO TV series Game of Thrones. It describes how Season 1 featured posters of Sean Bean on the Iron Throne in major cities and Game of Thrones-themed food trucks. Season 2 focused on the catchphrase "War is Coming" and had fans get house sigils tattooed. Season 3 used images of a dragon's shadow and put it on the New York Times building and HBO building in LA. Season 4 was the first time HBO released episodes in IMAX theaters, where they grossed $1.5 million from 205 play dates.

1. - AMIT SEKHAR

2. • An American fantasy drama television series
• Created by David Benioff and D.B. Weiss
• Adaptation of George R.R. Martin’s fantasy novel “A song of Ice and Fire”
• It has attracted record numbers of viewers and obtained an exceptionally
broad and active international fan base

3. • Game of Thrones is broadcasted on HBO.
• The promotions of the series are some of HBO’s finest advertising work in the
thirty-plus years the network has existed.
• Simple but brilliant trans-media executions.
• It invites fans to engage in ways one never would’ve fathomed

4. The first season came in early
2011. There were posters of Sean
Bean on a throne all over New York
City, not to mention the ominous
catchphrase “Winter Is Coming.”Considering that the whole series is about families competing to sit
on the Iron Throne, it was a genius move to actually set up replicas
in NYC, Los Angeles, Philadelphia, and San Francisco
Further proving that they really know the culture of the major cities
that they’re headquartered in, HBO also rolled out Game of Thrones-
themed food trucks in NYC and LA that first winter.
And for those who wanted to feel even more like a king, San
Diego Comic-Con gave its attendees free rides in Iron Throne
pedicabs!
SEASON 1
SEASON 1

5. The marketing executives caught
on to how meme-worthy “Winter Is
Coming” became and decided to
make their next poster—“War Is
Coming”.
SEASON 2
New York Ink star Ami James to ink the various house sigils on fifty-
odd fans who waited in line from as early as 2 a.m.
SEASON 2

6. The season 3 advertising was a bit
underwhelming at first. In
comparison to the fiery, eye-
catching posters of the past few
years, the shot of a dragon’s
shadow across a wall came across
as a bit disappointing.Suddenly, there were dragons flying over our New York Times.
Really, this was such a brilliant move, a clever callback to the official
poster.
Further proving that they really know the culture of the major cities
that they’re headquartered in, HBO also rolled out Game of Thrones-
themed food trucks in NYC and LA that first winter.
Moving a step forward, the HBO building
in LA also wore the shadow of the
dragon.
SEASON 3
SEASON 3

7. • This is the first time that HBO has taken one of their series
episodes and released it in IMAX.
• Some episodes of Season 4 of Game of Thrones were showcased
on IMAX theatres.
• The gross collections of $1.5 million from 205 play dates for a
per-theater of $7,323.