mamd_2016

masterinarchitectural
management & designiemadrid·london
“ bridging the gap between advanced design and
business management in the field of architecture...”
school of architecture
and design

2 ie master in architectural management & design
about ie
90+ nationalities
on campus
More than 60
different scholarships available
50,000 Alumni
hold management positions in over 100 countries
More than 200
student and alumni organizations and clubs
29
international offices around the globe
Since 1973
focused on academic excellence
International Careers Fair held annually
with more than 100 multinational organizations
More than 40
graduate programs
More than 500 FACULTY MEMBERS
28% of whom are women

ie master in architectural management & design 3

IE School of Architecture and Design places emphasis on design, innovation and entrepreneurial spirit.
Students are encouraged to take a creative approach to architecture, think critically when confronted
with a challenge and not be afraid to think outside the traditional boundaries of architecture and design.
Diversity among our students and faculty, who come to us from all over the world, creates a rich blend of
cultures and a broad learning experience. Graduates can aspire to work all over the globe and are able to
consider the world as their town.
Our programs integrate the following four dimensions:
about ie school
of architecture and design
IE School of Architecture and Design offers the following programs:
• Vibrant Design Culture. The highest quality
design education is the backbone of our
School. We engage experienced, top architects
and designers who are committed to teaching,
as well as successful in their professional
careers.
• Lecture Series. Our special guest lecturers
provide direct contact with leading
international professionals. By sharing their
experiences and engaging in open dialog,
our students are able to directly benefit from
theses expert’s knowledge and understanding
of the field.
• The real world. Whether through blended
courses that allow students to work and study
at the same time, or our internship program,
IE always seeks to relate what is learned in the
classroom to the real world.
• Become a design entrepreneur. Design,
management and visual and verbal
communications skills are essential for today’s
professionals. Knowing how to run your
own office, lead projects and teams or be an
effective part of an organization all depend on
knowledge, skills and a compelling vision.
Bachelor in
Architecture
Master in
Real Estate
Development
(2017)
Master in
Architectural
Management
and Design
Master in Design
for Work, Retail
and Learning
Environments
Today it is important to learn across disciplines. This enriches the educational experience
and allows students to chart their own future.
Martha Thorne,
Dean of IE School of Architecture and Design and Executive Director of the Pritzker Prize
Bachelor in
Design
(2017)

a word of welcome
Dear prospective student,
Throughout the history of architecture there has
been a general consensus that the best designs
are those created by artists who are not bound by
the financial constraints of business.
Contemporary architecture has proven, however,
that excellence of design, although necessary,
is not quite enough to ensure success. Most
architects are entrepreneurs and vocational
designers who need a specific management
toolkit to build the career they want. In response
to this scenario, IE School of Architecture &
Designhas launched the Master in Architectural
Management and Design, in collaboration with
IE Business School, to bridge the gap between
advanced design and business management in
the Architecture, Engineering and Construction
(AEC) field. The result is a program that
addresses the design implications of business
decisions and vice versa.
Located in Madrid, IE Business School is
considered one of the world´s leading business
schools by international press such as Financial
Times, The Economist and Wall Street Journal.
Renowned for its marked focus on the
entrepreneurial spirit and its humanistic
approach, IE’s world-class faculty is comprised
of entrepreneurs, executives, academic experts
and authors published in top journals. Many of
these professors have held executive positions
in start-up companies or multinationals. They
bring intellectual diversity and practical insights
straight to the classroom to create rich and
challenging programs.
Based in Segovia and Madrid, IE School of
Architecture & Design is a stand-alone extension
of the highly successful IE Business School
model to the world of design. As a result of the
collaboration between these two institutions,
the Master in Architectural Management
and Design offers key differentiating factors,
providing a unique environment to analyze and
reflect on contemporary design, coupled with the
entrepreneurial and management knowledge
needed for success in the AEC field.
It is therefore our pleasure to invite you to
explore this prospectus and apply to join this
groundbreaking program.
Warmest regards,
Juan Lago-Novás, PhD.
Director
IE Master in Architectural Management and Design

quick facts about MAMD
The idea that cutting-edge design can only come
from architects who remain untouched by the
constraints of business or finance is now obsolete.
In fact, contemporary practice has shown that
although excellence of design is necessary for
success, it is by no means the only requirement.
Business acumen and management know-
how now play a key role in the success of an
architectural practice. The Master in Architectural
Management and Design bridges the gap between
advanced design and the management skills
that are essential to succeed in the Architecture,
Engineering and Construction (AEC) industry today.
The program is designed to cover the specific needs
of professionals who already have a sound working
knowledge of theoretical and applied principles, and
now wish to acquire and apply business expertise
in the field of AEC. It is a fact that today the
majority of architects are freelance professionals,
entrepreneurs and vocational designers, who face
business responsibilities without adequate tools
and training. This program addresses the design
implications of business decisions and vice versa.
Furthermore, students can expect to develop their
interpersonal skills through hands-on practice and
extensive teamwork.
Intake
February
Format
Blended (residential modules in
Madrid & London + interactive
online classes)
Language
English
Age Range
27-45 years
Duration
1 year
AV.WorkExperience
5 years

My experience at IE´s Master in Architectural Management and Design has been out-
standing in every aspect. I found the right environment to strengthen my professional
potential as an entrepreneur in the area of architecture and design. Furthermore, I met
outstanding faculty who made it very exciting to grasp new areas of knowledge.
Paula Echeverri Montes, Colombia
www.echeverrimontes.com

program modules and courses
MODULE 6
Architects Backstage
FEB
Madrid
(3 weeks)
Online
London
(3 weeks)
MAR APR MAY JUN JUL
MODULE 3
INTRODUCTION
MODULE 5
MODULE 1
INTRODUCTION
MODULE 3
INTRODUCTION
MODULE 2 MODULE 2
INTRODUCTION
MODULE 4
MODULE 1
THE AEC PROFESSIONAL
AS AN ENTREPRENEUR I
— Entrepreneurial Management
— Personal Strategy
— Design and Business
Communication
Since its inception, IE Business
School has embraced the
entrepreneurial spirit as a core value,
and is now an international reference
in the field of entrepreneurship.
In fact, the School itself was
founded by entrepreneurs, and the
entrepreneurial spirit is an integral
part of its day-to-day fabric. In this
first module, students will learn how
to develop a compelling business
model. They are encouraged to come
up with new venture ideas, form
teams with colleagues and spend
several months developing business
models that are “investor ready.” For
many, the culmination of this exercise
is a reality check of their business
models, for others it is the beginning
of turning these ideas into their
future entrepreneurial ventures.
MODULE 2
AS A MANAGER I
— Financial Planning
— Economic Environment
— Strategy Fundamentals
— Marketing Fundamentals
This module will provide students
with foundation in general
management which helps them
build a solid foundation for the in-
depth exploration of an organization
as a whole, not just as a sum of its
parts. Most areas of management
are studies using practical cases,
which deal with real or fictional
problems that may arise in
different company contexts, and are
analyzed from global or national
perspectives.
MODULE 3
AS A DESIGNER
— Introduction to Design
Management
— Strategic Design
— Cost Control Design
— Marketing and Design
— Computational Design
— Building Information Management
The third module addresses how
design decisions have business
implications and vice-versa. It also
provides advanced design skills and
state-of-the-art software knowledge
to be applied in a multidisciplinary
integrated practice. In London, as
part of the Architects Backstage
series, students will have lectures
with architects representing top
practices such as Foster and
Partners, AHR-Global, Chipperfield,
OMA, Rogers Stirk Harbour and
Partners, GENSLER and Zaha
Hadid Architects. Each one of these
practices excels in coupling their
management and design strategies
and will share with students their
experience in the back office work
needed to achieve outstanding design.

FEB
Madrid
(1 week)
Online
SEP OCT NOV DEC JAN
MODULE 5
MODULE 4
MODULE 4
AS A MANAGER II
— Project Management
— Technology Management
— Managing Legal Issues
— Human Resource Management
During this module, a more in-depth
approach will be explored through the
techniques of strategy implementation
in multinational organizations, to
provide students with the necessary
tools to adapt to an environment of
constant change.
MODULE 5
AS AN ENTREPRENEUR II
— Venture Lab
The program culminates with
the Venture Lab, which allows
students to conceptualize their own
architectural businesses through
a business plan that integrates
all their recently acquired
management and design skills. As
opposed to the standard practice of
judging purely design and technical
excellence, the Venture Lab will
extend criteria beyond the project’s
design to include critical business
aspects such as marketing, finance,
strategy, etc.
MODULE 6
SOFT SKILLS LAB
Students will have the opportunity to
participate in innovative workshops
in areas such as team building and
effective communication, virtual
collaboration, and decision-making
that will push them beyond their
comfort zone and expose them to real-
world professional situations.
SUMMER
BREAK

program structure
TYPICAL FACE-TO-FACE WEEK
— You will meet all professors and classmates
face-to-face.
— 4 sessions a day.
— 1 hour session of group work per day.
— All sessions take place in Madrid and London.
Architects Backstage
Students will also meet top-tier, internationally
recognized architecture and design
professionals who will share real world
experiences through specialized lectures.
They will have a unique opportunity to learn
from practitioners, about the processes and
strategies which have helped shape their
careers and achieve excellence. Featured
speakers in past intakes include Rogers Stirk
Harbour + Partners, Foster + Partners, Zaha
Hadid and OMA.
TYPICAL ONLINE WEEK
Online learning sessions run for one week and
comprise 3 main phases:
1. Individual preparation: reading cases, chapters,
technical notes, etc.
2. Group discussion and assignment: Case
discussion and completion of the group
assignment as indicated by the professor.
3. Online forum: Case discussions from Monday
to Thursday each week, allowing students and
professors, time to read and assimilate the
opinions posted before submitting their own
well-thought-out comments to the forum.
Several discussions are held in parallel,
facilitating links among the different aspects
under discussion, thus enriching the learning
process. As the online campus runs actively 24/7,
you can choose the time that best suits your
schedule to participate. The online discussions
are moderated by the professors, who guide
students’ reflections in order to obtain the best
possible results for each case.
Furthermore, every Friday from 5 p.m.
to 8:30 p.m, students participate in Live
Videoconferences which allow both professors
and students to transmit audio and video
material live via webcam.
You will only need to take time off work for 7 weeks to attend face-to-face sessions over a period of
1 year. This will only require 2 trips to Madrid and 1 to London:
1st
trip
Madrid. February, 3 weeks
at the beginning
of the Master
2nd
trip
London. July, 3 weeks
At the end
of the 3rd
term
3rd
trip
Madrid. February, 1 week
at the end of the program, which
includes your graduation ceremony

ie leaders in blended education
1. INTERACTIVE, ONLINE PERIODS
Thanks to innovative use of new technologies, which allow us to
replicate face-to-face teaching techniques, you will be able to enjoy
the same experience you would have in a traditional classroom.
2. FACE-TO-FACE PERIODS
The face-to-face periods allow you to create personal relationships
and meaningful bonds with the people you will work with throughout
the year. It combines workshops, company visits, meals and a
number of classes that require physical presence. The residential
periods, an essential part of the Blended experience, allow you to
foment a deeper relationship and understand the different angles
and viewpoints of your classmates.
3. PLATFORM: The IE Online Campus
The IE Online Campus is a web platform that allows students to
access all of the program’s online activities any time they want from
any location. The campus is also accessible from smartphones and
tablets.
IE is not only recognized worldwide for its full-time Master Programs,
but also for the online education that the institution offers, mainly
for Executive Education. IE´s online MBA programs were ranked 1st
worldwide by Financial Times (2015 ranking).
How is the MAMD blended structure work?

10 reasons to join the MAMD
1
Become a design entrepreneur. Design, management and visual and verbal communication skills
are essential for the contemporary architect. Knowing how to set up and run your own studio, lead
projects and teams, and communicate your vision to others will make you a leader in the design
professions.
2
Excellent Faculty: International professors who are working in director positions in the architecture,
design and construction field or who are recognized academics.
3
Balanced life between work and classes: Thanks to the course workload and the part-time structure
of the program. You will take time off your job only for 7 weeks to attend face to face sessions in a
period of 1 year.
4
Architects Backstages Series. Leading professioanls in architecture and design share key
information about their companies and firms and engage in candid dialog with students.
5
IE’s Career Management Center is available to assist students enrolled the master and at any time
in the future.
6
Architecture & Design + Management: Students will integrate the latest changes of the architecture
field, with managerial and analytical knowledge taught by professors of IE’s top worldwide business
school.
7
Alumni network: You will be part of the life-long alumni global network comprising over 50.000
former students in more than 100 countries.
8
IE is a leader in blended education and is always innovating to enhance and improve the learning
experience.
9
Vibrant Design Culture. The highest quality design is the backbone of our school. We engage top
and experienced designers who are committed to academics as well as the professional sphere.
10
IE’s innovative and practical approach to learning focuses on real-world projects, case studies,
multimedia simulators, debates, team projects and the most innovative architecture and design
tools used in the industry.

class profile
IE´s Master in Architectural Management and Design is aimed a range of profiles
in the field, from young professionals who wish to start their own practice or ascend
in their current firm, designers engineers or planners who wish to acquire the tools
and expertise needed to advance and undertake new roles, to partners in AEC firms
who want to update and hone their skills.
Average
Age
29,2
years old
Age
Range
27 - 45
years old
Professional
Experience
5,4
years
Nationalities Gender
17 50%
female
50%
male

Countries of Residence
8% Kuwait
4% Germany
15% UAE
8% United States
8% Mexico
8% Lebanon
4% Dominican Republic
4% Taiwan
4% Belgium
12% Spain
4% India
8% Saudi Arabia
4% UK
4% Egypt
4% Chile

career opportunities
Where our alumni work
COMPANY POSITION COUNTRY
Sustainability Team Lead Abu Dhabi, UAE
Senior Architect & Urban Designer London, UK
Senior Architect Sharjah, UAE
Project Director Wijnegem, Belgium
Senior Architect Dubai, UAE
Founder Lagos, Nigeria
Senior Design Architect Amman, Jordan
Founder Bogota, Colombia
Architect London, UK
Associate Abu Dhabi, UAE
Senior Design Architect Doha, Qatar
Founder Salzburg, Austria
Founder Ottawa, Canada
Project Manager Mexico DF, Mexico

Profile
38%
Architects & Engineers
31%
Partners
12%
Juniors
19%
Associates & Senior
Architects
career opportunities
COMPANY POSITION COUNTRY
Principal Architect Houston, USA
Director Rome, Italy
Founder Barcelona, Spain
Senior Executive Manager Mexico DF, Mexico
Architectural Designer Hong Kong
Projects & Facilities Manager Beirut, Lebanon
Associate London, UK
Revit Architectural Technologist Kuwait City, Kuwait
Director Bogotá, Colombia
Designer Irvine, USA
Site Architect Riyadh, Saudi Arabia
Senior Architect Bilbao, Spain

the faculty
www.ahr-global.com www.article-25.org www.astudioarchitecture.com www.davidchipperfield.co.uk
www.fosterandpartners.com www.gensler.com www.arup.com
www.aecom.com
www.pdplondon.com
www.shoparc.com www.snoarc.no
www.scb.com
www.rsh-p.com
www.uha-london.com www.ing-media.comwww.zaha-hadid.com
The faculty of the Master in Architectural Management & Design includes a combination of academics and
practitioners from IE School of Architecture & Design and IE Business School. Partners from prestigious
architecture practices will provide key insights in the Architects Backstage series.

Faculty:
Javier Bernard
Presentation and Communication
Professor.
Founder of Speak & Span.
Jon Blasby
Project Management Professor.
Director Castiel Group.
José María Compagni
Marketing Fundamentals Professor.
Owner and Managing Director,
Docensas.
Ignacio Conde-Ruiz
Economic Environment Professor.
Ph.D. in Economics, Universidad Carlos
III, Madrid. External Consultant at the
World Bank.
Iben Falconer
Introduction to Design Management
Professor.
Business Development Manager, BIG
(Bjarke Ingels Group) New York City.
Rebecca Fanger
Leadership and Coaching Professor.
Associate Coach and Leadership
Facilitator, Center for Creative
Leadership.
Paolo Giancane
Financial Planning Professor.
Board member, Vesenda.
Borja Gómez
Venture Lab Professor.
Architect at IDOM.
Everett Hollander
Introduction to Design Management
Professor.
Operations Director, BIG (Bjarke Ingels
Group) New York City.
Manuel Jiménez
Negotiation and Decision Making
Professor.
Captain and Instructor at Air Nostrum.
Carl Kock
Strategy Fundamentals Professor.
Ph.D. in Management, Wharton,
University of Pennsylvania.
Juan Lago-Novás
MAMD Director. Cost Control and
Design Professor.
Ph.D. in Architecture, ESAYA. Founder
and Principal, DSC Architecture. Vice
Chairman, Juan de la Cosa Foundation.
Jesús Llamazares
Partner, ACXT-Idom.
Laura Maguire
Teamwork Professor.
Executive Director of Doctoral
Programs, IE Business School.
Kate Marks
Human Resources Management
Professor.
Managing Director, Evolutionhr.
Daniel Mayoral
Personal Strategy Professor.
Founder of PDM.
Roberto Molinos
Building Information Management and
Technology Management Professor.
Founder of Modelical.
Peter Murray
Design and Business Communication
and Marketing and Design Professor.
Chairman of Wordsearch, Founder and
exhibitions director of New London
Architecture (NLA).
William Murray
Design and Business Communication
and Marketing and Design Professor.
Director and owner of Wordsearch.
Juan Carlos Olarra
Managing Legal Issues Professor.
Managing partner at Lexinter Lawyers.
Javier Pérez-Herreras
Strategic Design Professor.
Ph.D. in Architecture, University of
Navarra. Founding partner of TBA.
Joseph Pistrui
Entrepreneurial Management and
Ph.D. in Strategic Management and
Entrepreneurship from Universidad
Autónoma de Barcelona. Founder of
Nextsensing.
Javier Quintana
Strategic Design Professor.
Ph.D. in Architecture, University of
Navarra. Director of IDOM Ltd.
Diego Romón
Negotiation and Decision Making
Professor.
Partner PDPTalentum. Co-founder
Miramusei.
Balvinder Singh Powar
Virtual Collaboration Professor.
Board Member and Director at
BOOSTER Space Industries and
AERDRON.
Savina Torrisi
Cost Control and Design Professor.
Co-founder Partner, NOI
architects.  Senior Tutor, Royal
College of Art (RCA- Industrial Design
Engineering Department).
Miguel Vidal
Computational Design Professor.
Architect at Foster+Partners, London.

admission process
The main objective of the admissions process is to select students with the greatest potential who can
make a significant contribution to the learning experience. We seek candidates who are dynamic, motivated,
creative, and who not only present an excellent academic and professional background, but also offer the
kind of interpersonal skills that will allow them to obtain maximum benefit from the program.
— The admissions process starts upon your submission of the online application along with the supporting
documents. IE’s online application is designed to be completed over several sessions. You are able to
work on or review your online application at any time, as the content will only become available to the
Admissions Department upon submission.
— Admission is granted on a rolling basis and although there is no deadline for applications for a particular
intake, early application is recommended given the limited number of places on the program.
— Should the Admissions Committee grant you an interview upon the review of your application and
supporting documents, you will be contacted to schedule an interview.
— After the interview, it will take roughly 1-3 weeks for the Admissions Committee to review your file and
provide you with a final decision. Admission is valid for two intakes, the intake you apply to and the
following.
— For further information regarding the admissions process, please refer to the website www.ie.edu/mamd
where you also will find our online application.
Virtual Insight
Sessions
We encourage you to join one of
our Virtual Insight Sessions to
find out more about the program.
These online sessions are
scheduled on a regular basis and
provide you with the opportunity to
“meet” with faculty and staff from
the program, to ask questions and
better understand how the Master
in Architectural Management and
Design might fit with your needs,
interests and career plans. For
details of the next session, please
e-mail
admissions.architecture@ie.edu,
or visit www.ie.edu/mamd
Admission
Requirements
— Online Application
— Bachelor degree (or equivalent)
from an accredited university
— Photocopy of passport or ID card
— Photo and copy of passport
— 1 page Curriculum Vitae
— A portfolio or graphic sample of
your work, contained in a PDF
format of 5 pages (max file size
of 15 MB)
— English proficiency (written
and oral) is required for the
course and will be evaluated
during the interview stage of the
admissions process
— Application fee €125
Financial Aid &
Scholarships
To further foster diversity within
our programs, the IE Foundation
awards tuition funding assistance
to talented students in need of
financial aid based on merit,
distinctive competences and
academic excellence.
IE also has agreements with
leading banks to offer students
attractive loan packages to
finance tuition and living
expenses. To learn more about the
opportunities mentioned above,
visit IE’s Financial Aid website at
financialaid.ie.edu.

Find out more at:
admissions.architecture@ie.edu
www.ie.edu/mamd

IE’s Global Presence www.ie.edu/offices
Please do not hesitate to contact the office nearest to you should you need any additional
information. You can also contact us via admissions.architecture@ie.edu
Please Note: The information contained in this brochure is subject to change. IE reserves the right to modify program content, regulations and policies when deemed
appropriate and in the best interest of the IE community. Please contact the program management team should you have any queries.
Europe
europe@ie.edu
France - Paris
france@ie.edu
Germany, Switzerland
& Austria - Munich
dach@ie.edu
Italy, Croatia & Slovenia -
Milan
italia@ie.edu
Portugal - Lisbon
portugal@ie.edu
Russia & Ukraine - Moscow
eeca@ie.edu
Spain - Madrid & Segovia
iespain@ie.edu
Turkey - Istanbul
turkey@ie.edu
UK & Ireland - London
uk@ie.edu
north america
USA & Canada
Los Angeles
westcoast@ie.edu
Miami
southusa@ie.edu
New York
northeast@ie.edu
Toronto
canada@ie.edu
latin AMERICA
latam@ie.edu
Argentina & Uruguay -
Buenos Aires
argentina@ie.edu
uruguay@ie.edu
Brazil - Sao Paulo
brasil@ie.edu
Chile - Santiago de Chile
chile@ie.edu
Colombia - Bogota
colombia@ie.edu
centroamerica@ie.edu
Ecuador - Quito
ecuador@ie.edu
Mexico City - Mexico
mexico@ie.edu
Peru, Bolivia & Paraguay -
Lima
peru@ie.edu
bolivia@ie.edu
paraguay@ie.edu
Venezuela - Caracas
venezuela@ie.edu
ASIA-PACIFIC
asia-pacific@ie.edu
Australia & New Zealand -
Sydney
australia@ie.edu
China - Shanghai
china@ie.edu
India & South Asia - Mumbai
india@ie.edu
Japan - Tokyo
japan@ie.edu
Singapore & Southeast Asia -
Singapore
singapore@ie.edu
southeastasia@ie.edu
South Korea - Seoul
korea@ie.edu
MIDDLE EAST/AFRICA
mena@ie.edu
africa@ie.edu
Saudi Arabia - Jeddah
saudi@ie.edu
UAE, Qatar, Bahrain, Kuwait,
Iran & Oman - Dubai
uae@ie.edu
Nigeria - Lagos
nigeria@ie.edu
OTHER WAYS TO GET IN TOUCH:IE School of Architecture and Design
Admissions Department
María de Molina 11
Madrid, Spain
admissions.architecture@ie.edu
T: + 34 915 689 610
July2016

mamd_2016

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