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green tea

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green tea

  1. 1. AZIZ IQBAL BUTT NUMAN HAFEEZ RAMA HAMEED
  2. 2.  Reduces Risk Of Cancer  Stabilizes Cholesterol Levels  Boost the Immune System  Weight Loss  Stress Buster  Prevent Infections
  3. 3. Diamond Group has always been a value-driven organization. We seamlessly work to provide the best quality, our products and services will be "best in class" in terms of value received for the money paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. We are dedicated to satisfying our customers. We believe in respecting our customers, listening to their requests and understanding their expectations.
  4. 4. “ DIAMOND GREEN TEA’S VISION IS TO AVAILABLE WITHIN THE HANDS TO REACH FOR EVERY DESIRED INDIVIDUALS”
  5. 5. “TO SERVE EACH OTHER BY PROMOTING GOOD HEALTH, WELL BEING AND OPPORTUNITY FOR AN ABUDENT QUALITY OF LIFE”
  6. 6.  Tax policy  Labor law  Political stability  Trade restriction
  7. 7.  Economic growth  Interest rate  Exchange rate  Inflation rate
  8. 8.  Population growth rate  Age distribution  Religion  Education
  9. 9.  Automation  Technological changes  Innovation  Modification
  10. 10. SWOT Analysis Strength Weaknesses Threats Opportunities
  11. 11.  Hilal Certified  Rainforest Alliance Certified  Extensive knowledge of local culture and taste  Quality and variety  Effective and attractive packaging
  12. 12.  High price of products  Substitute’s products  Low farm area for tea production  Many competitors
  13. 13.  Industry expansion  Strong position  Research and development  Economy is expanding
  14. 14.  Overcrowded and small market with about 200 others brands which might cause significant demand reduction  Presence of other major players leading to tough competitions  High rate of taxation  Bad infrastructure
  15. 15.  Lipton tea  Vital tea  Supreme tea  Tapal tea  Tetley tea
  16. 16. Segmentation Targeting Positioning
  17. 17. “Diamond company is serving his product in all over the Pakistan, in order to satisfy the need of the customer”.
  18. 18. Diamond Green tea targets the higher class and the middle class of Pakistan, in the way to fulfill the expectations of the customers and make good relations with them.
  19. 19. It maintained its image due to ….  Strong brand name  Unique style & design  Good Ingredients  Social network  Easily available
  20. 20. TAG LINE OF THE PRODUCT DIAMOND GREEN TEA IS:
  21. 21. Diamond green tea will be the no. 1 tea in Pakistan. In addition to its established superiority this product is highly classical and highly beneficial. Such as it:  Boost energy  Lower cholesterol  Strength in bones  Protect liver  Maintain health  Prevents cancer  Taste like heaven
  22. 22. Diamond tea covers all over the Pakistan and available at all super stores.
  23. 23. As consisting of high quality the price of our product is Rs. 500/- having 100 tea bags of 220 mg protective antioxidants per service in a box.
  24. 24. The company focuses on its promotion campaign very seriously. They promote their product through…  Advertising (TVC)  Bill boards  Pamphlets  Radio station  Newspaper ads

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