The document discusses an internship project at HCCBPL, the largest bottling partner of The Coca-Cola Company in India. The project was called "Operation Khoj" and aimed to horizontally expand the company's reach in Vadodara market by identifying, targeting, and certifying targeted retailers. Major learnings included understanding GCC codes, green and red scores, the role of market developers, and principles of active listening, daily reporting, and respecting seniors. Suggestions for improvement included increasing timeliness, market developers, service quality, employee welfare, and better handling of cooler complaints.

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Presented by: Dalip Singh pal
JIMI2015A/12
Mentor:
Dr. Rekha Attri

2. ABOUT
HCCBPL is the largest bottling partner of The Coca-Cola
Company in India.
 It is a part of The Coca-Cola Company’s Bottling
Investments Group (BIG) and responsible for the
manufacture, package, sale and distribution of beverages
under the trademarks of The Coca-Cola Company
 Market share of 48.6 percent. The global market was
estimated at 341.6 billion U.S. dollars.

5. Organisation structure

7. Project Assigned
“OPERATION KHOJ”
“KIRANA HUNTING ON THE JOB”
Horizontal expansion of the company in
Vadodara market.
To identifying, targeting, interacting, convincing
& certifying the targeted retailers

8. Major Learnings
• How to open GCC code
• Green and Red score
• Role of market developers
• Active listening and never do false promises
• Daily reporting
• Always respect your seniors

9. suggestions
• Do Timely interaction
• Increase the number of Market Developers
• Improve the service Quality
• Do not discriminate
• Employee welfare and motivation
• Company should more effectively handle visi
cooler complaints
• Surprise visits to ensure whether MD’s are
working or not