The document discusses key aspects of Web 2.0 including how software and data are now hosted online rather than locally, how search engines work by indexing web content, and how tagging and RSS feeds help make information more accessible and encourage return visitors. It emphasizes that to benefit from Web 2.0, one should blog regularly, consistently tag content with keywords, and use analytics to measure engagement.

1. Making Web 2 work for You Brian Rich ruralnet|uk [email_address]

2. What is Web 2? Ofoto photo gallery (now Kodak EasyShare) Britannica Online on online encyclopedia website static pages about organisations or people content management systems websites with a backend database directories (taxonomy) Yell, Thompson, highly structured data stickiness encouraging a visitor to stay longer on your website Let’s be clear about Web 1 first

3. What is Web 2? Ofoto --- Flickr photo gallery website Britannica Online --- Wikipedia worldwide editable encyclopedia personal website --- blogging Blogger, Wordpress, Typepad, Six Apart content management systems --- wiki shared editable website directories (taxonomy) --- tagging (folksonomy) del.icio.us stickiness --- RSS BBC, CNN, Paris Match The transition to Web 2

4. What’s different about Web 2? Where is the Software? HTML, Frontpage, Dreamweaver, FTP? Where is the Data MS Access, mySQL, Excel? What must I know? web, programming, design? What do I pay? £££s Monthly, annually?

5. Web 2 – more is less… Where is the software? in your browser Where is the data out there somewhere … What must I know? how to use a browser – and edit/save What do I pay? from nothing to not a lot

6. Search Engines ASK Yahoo Google The job of a search engine is to trawl the web for new content every day, indexing the content of pages, adding to the database ‘out there’ all the time They collect data about the web

7. What Search Engines offer? Web Pages Images Maps News

8. Why do I need RSS? R eally S imple S yndication ‘ Live Web’ notification when a page changes RSS Readers (RSS Bookmarks) BBC, Blogs RSS Aggregators (Google Reader) a dashboard for stuff that interests… leveraging that data ‘out there’

9. Why should I tag? Tag? keyword stuff that is useful to me You mean bookmark? no TAG - this makes my reference public rather than just in my browser bookmarks in my browser are for my current interests del.icio.us, reddit, digg social tags, others can use them ‘ folksonomy’

10. So why should I tag my stuff? Tag? the search engines love it new data, already keyworded How do I tag? social tagging sites blog – then tag or categorise It gets to the top of the search engines

11. Blogs or websites? Websites Brochure site Catalogue or Online Shop Blogs Regular updates Categorisation and tags RSS feeds

12. Does all this work? How do people find my website? through the search engines How do I know they found it? How do I know that they keep coming back? - Google Analytics

13. So to make Web 2 work for me… BLOG … update often TAG … good consistent keywords ANALYSE … make sure it’s working