1) The document discusses using a charity's annual report as an opportunity for fundraising by making it more engaging and focused on why the charity's work matters, rather than just listing activities. 2) It outlines changes to SORP 2015, including a simplified format, mandatory cash flow statements, and greater explanation of reserves policies and risk management. 3) Funders want annual reports to clearly link financial information to non-financial performance and outcomes through narrative and examples.