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Making Smiles - a social intranet to engage employees around CSR
Johnson & Johnson Asia-Pacific successfully executed a CSR initiative using a mobile platform to engage employees in fundraising for Operation Smile, which restores smiles to children with cleft lips and palates. Within six months, the initiative resulted in 1,548 operations funded, 14 fundraising events, and 6,142 employees engaged, earning three awards for its design and effectiveness. The initiative emphasized employee interaction and mobile accessibility, leading to significant impact and recognition.
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Making Smiles - a social intranet to engage employees around CSR
- 1. © 2014 ContentFormula Ltd
- 2. Making Smiles Engagingemployees to get involved with CSR © 2014 Content Formula Ltd “Johnson & Johnson Asia-Pacific has conducted a very well executed CSR initiative using a social and mobile platform to raise funds and awareness.”
- 3. Operation Smile Acharity working in the third world operating on kids who have cleft lips and cleft palates. They restore smiles. Johnson & Johnson Our client asked us to mobilise employees to raise money to pay for operations. We had to reach 15,000 people dispersed across multiple operating companies in the Asia Pacific region. © 2014 Content Formula Ltd
- 4. © 2014 ContentFormula Ltd Making smiles Our solution was an intranet site that socialises the cause and drives employees to take action, either as individuals or in groups. In six months the site has raised money to pay for 1548 operations.
- 5. Fundraising events Thesite empowers employees to set up, promote and run events to raise money. Likes, comments and photos help raise awareness and spread the word. © 2014 Content Formula Ltd
- 6. © 2014 ContentFormula Ltd Taking part in Missions Employees who raise money are invited to help run missions. A mission is where the charity takes a mobile operating theatre to a country and performs operations over a week-long period.
- 7. © 2014 ContentFormula Ltd Reports from the missions Employees who go on those missions can post blogs about their experiences. Note that the site is multi-lingual.
- 8. © 2014 ContentFormula Ltd Reports from the missions They can also post videos and photos. They can get likes and comments in recognition for their efforts.
- 9. © 2014 ContentFormula Ltd Mobile version The intranet site can be accessed on mobile. After all, people will be at these events and on these missions, not just at their desks.
- 10. © 2014 ContentFormula Ltd The results after just six months: • 14 fun raising events • 21 missions • 6142 employees engaged in fundraising • 1548 smiles restored • Content Formula wins three awards for their work. Gold
- 11. Intranet Innovation Award © 2014 Content Formula Ltd Gold StepTwo, the organisation that runs the awards, said, the judges were impressed with what was obviously a great initiative which seemed like a win-win for everybody. They were also impressed with the strong site design and the focus on social features, interaction and mobile. One of the judges commented: "A beautiful example of natural employee engagement with a win-win situation for everyone. The interface looks very inviting and pleasant, with all the focus on visual materials and interaction, I love the # smiles counter, it makes the effect of the campaign very tangible."
- 12. Contact us ContentFormula is a digital agency skilled in getting the message out there and mobilising a large number of people to take action. Dan Hawtrey Managing Director Content Formula Limited 49 Atalanta Street London SW6 6TU +44 (0)20 7381 6671 +44 (0)7973 757610 dhawtrey@contentformula.com www.contentformula.com