Making Sense Out of Science
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Presentation by Bonnie L. Kuehl of Scientific Insights<br><br> Part of the MaRS Entrepreneurship 101: Science and business do mix: success story event series: http://www.marsdd.com/ent101 An audio presentation accompanies this slide presentation and can be found, along with speaker bio at: http://www.marsdd.com/servlets/sfs?t=/contentManager/onStory&e=UTF-8&i=1125077882365&l=0&s=UHB2h3H8tTaoRqP2&active=no&ParentID=1137614009189&sort=Price&StoryID=1158283060187
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Making Sense Out of Science
- 1. MAKING SENSE OUT OF SCIENCE April 17, 2007
- 2. WHERE HAVE I COME FROM - ACADEMICALLY SPEAKING! • Honours BSc Guelph • Accelerated PhD (4.5 years) – Department of Medical Biophysics U of T – Drug metabolism • Post-Doctoral Fellowship (3 years) – p53 with David Lane, University of Dundee, Scotland • Post-Doctoral Fellowship (2 years) – Telomerase with Silvia Bacchetti, McMaster University
- 3. DECISION POINTS • BSc to where? – Enjoyed the lab, natural leader (poor follower) – Encouraged to do PhD – Accepted at OCI PhD to where? – Enjoyed the lab – Managed the lab – President of Student Executive – Held NCI studentships – Become a PI - future likely Pharma
- 4. ACADEMIA IN CANADA IS NOT FOR ME WHERE TO NEXT?
- 6. BIOTECHNOLOGY in 2000 • Industry booming • Young and dynamic –fun • Excellent growth opportunities • Good money, stock options, bonuses • Like academia – but with lots of $$$ • No grant applications
- 7. MDS Proteomics Scientist ! Manager Molecular Biology ! Liaison to CSO/ IP Licensing/ Bioinformatics/Scientist Special Projects
- 8. DECISION POINT • Industry busting • Everyone’s position uncertain- mood dark – money tight WHERE TO NEXT? • Biotech? Pharma? Service Industry? • Bench Scientist? Clinical? Regulatory? Communications?
- 9. acne moisturizers eczema skin barrier cleansers skin infections skin infestations ingredients matter
- 10. BONNIE KUEHL – SCIENTIST/CONSULTANT ! Research to address biological questions ! Write white papers ! Write scientific articles ! Assist with writing consumer information ! Assist with writing physician information
- 11. BONNIE KUEHL – SCIENTIST/CONSULTANT • Network • Ask questions of industry people – MBA? – Biotech? – Pharma? • Business Course Lack of affiliation quot; lack of credibility !
- 12. BONNIE KUEHL – SCIENTIST/CONSULTANT SKILLS – PhD – Excellent communicator – Outgoing – Like to NETWORK – Stubborn – don’t give up – Understanding of business development – Understanding of IP – Understanding of management mindset – Understanding of marketing
- 13. Scientific Insights Consulting Group • Scientific Consultant to Service Industry and Pharma – August 2002 UPSIDE • Mine • I’m the boss • Follow personal objectives/goals • Business skills – growth opportunity • Experience • Choices
- 14. Scientific Insights Consulting Group • DOWNSIDE • Age • Scientific experience (only 10 years post-BSc) • No longer a scientist • Business experience (minimal) • Limited connections outside of Biotech • Lack of Focus – Jack of all Trades • Every project a learning experience • No $ safety net
- 15. WHAT DOES SCIENTIFIC INSIGHTS® DO?
- 24. Transdermal Drug Delivery Stratum Corneum/Skin Barrier • fluid interaction: corneocytes, lipids and natural moisturizing factors. • corneocytes cluster together in groups of 2-10 cells • lipids fill the spaces between the cells forming lamellar bilayers • Three routes: transcellular, lipid partitioning, transappendageal
- 26. WHAT WE CAN’T SHOW YOU! • White papers • Industry reports • FDA submissions • Clinical reports • Training material for sales and marketing groups • Professional slide kits • Newsletters • Advisory Board Reports • And more…….
- 27. WHAT DOES SCIENTIFIC INSIGHTS® DO? COMMUNICATES TEACHES EDUCATES TRANSLATES DIRECTS/GUIDES CONNECTS
- 28. WHAT HAVE I/ WE LEARNED ABOUT BUSINESS?
- 29. Believe it or NOT • IT is all about NETWORKING Who you know Who you know Who you know knows Life/Work/Business is all about MARKETING yourself and your skills
- 30. STARTING UP! • Branding – Name – Logo • Office – Telephone/fax/ e-mail – Paper/ files • Marketing materials – Website – Business cards – Pamphlets • Visibility – Networking – Word of mouth – Referrals – Cold calls
- 31. YOU CAN’T DO IT ALONE -TEAMWORK • Friends and Family • Bookkeeping • Administration • Child care • Graphic Design • Marketing • Web support • Bank • Cleaning
- 32. MENTORS - EXPERIENCED VOICES • Identify your weaknesses • Ask questions • Every encounter is a learning opportunity • Ask questions • Admit you don’t have a clue • Be open to trying and learning different things • Learn to ask for help • Ask questions ! LEARN TO STRECH YOURSELF
- 33. YOU CAN’T DO IT ALONE -TEAMWORK
- 34. Scientific Insights® Consulting Group Inc. • Partner • Friends and Family • Lawyer • Bookkeeper Scientific Insights® • Accountant • Administration I OWN IT!!! • Child care • Graphic Design • Marketing • Web support • Bank – investment • Insurance • Cleaning
- 35. GREATEST CHALLENGES • What to charge? • Asking for the project –closing the sale • Invoicing and collecting money • Prioritizing jobs • Getting the work done – wearing too many hats • Juggling projects
- 36. GREATEST CHALLENGES • Client / project strategy and objectives – Understanding where they are going – Persuading on best next steps • CHOICES – Family – Clients – Networking – Volunteering
- 37. GROWTH • More brains – more projects • More hands on deck • Good turnaround • Greater diversity – Team – Projects • Larger client base
- 38. EVERY ENCOUNTER IS A BUSINESS OPPORTUNITY
- 39. PLACES TO BE SEEN