The document discusses how crowdsourcing and crowd wisdom can provide opportunities for businesses through access to large amounts of data and personalized testing of products and services. It notes that while individuals are more connected than ever through networks, truly understanding crowd behavior still requires knowing what information you are looking for from the crowd. The talk addresses how technologies are enabling new applications like intelligent airports that can collect over a million data points daily and challenges businesses to turn threats into opportunities through innovative uses of crowd-sourced insights.

1. Making Sense of the Crowd
Are we as smart as they think?
Simon Dale, SAP

2. © 2013 SAP AG. All rights reserved. 2
The Real Business of Crowd-x-ing
http://www.ft.com/cms/s/0/ed3ea2d0-cd40-11e2-90e8-
00144feab7de.html#axzz2VIZTpGpP
http://www.economist.com/news/technology-quarterly/21578514-luis-von-ahn-helped-save-
internet-spammers-his-larger-quest-put

3. So how?
A crowd is just a crowd unless you know what you are looking for

4. The rapid scaling &
simplification of
technology

5. Crowd sourced data and high-
powered infrastructure leads to new
opportunities
Nomura Research Institute

6. Individuals become
networks
We pride ourselves on our individuality and
uniqueness, but are more connected than ever
before.

7. Personalized Offer Testing

8. Personalisation
squared
We are still a while away from mind reading
technology. But what if predictive starts to
resemble something similar?

9. Intelligent Airports
9
>1m data points per day and growing (~10% customers with smartphones)

10. Storms Ahead
Turn threats into opportunities and weaknesses to your advantage

11. The Sexiest Job of the 21st Century?
180,000 shortfall by 2018 – DJ Patil, HBR
http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/

12. What are you going to do differently?

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14. © 2013 SAP AG. All rights reserved. 14
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