Making Sense of Social Media in Sustainable Food
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Have a food brand and trying to navigate food labels, facebook, twitter and other branding techniques? This presentation steps through the basics of what to look for.
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Software launches earlier than hardware in terms of readiness. For companies with both a hardware and software product arm, I presented this pre-software launch to get the whole team on the same page about launch readiness. With software we rough and early, but we also stitch the gaps in the product with tech support and responsive live operations. The product is the whole experience, not just the software.
Product Management 101 - How to Ask Questions
Are your customers leaving your product but you don't know why? Is your development team sandbagging delivery dates? Is your leadership team changing priorities while you ship?
In this workshop find out how to ask questions effectively to uncover problems and get the answer you need. Learn about the different contexts and the technique to use in each. Walk away with at least one go-to question for every situation.
Takeaways:
How to ask questions effectively to uncover problems
Different contexts and techniques to ask the right questions.
Walk away with at least one go-to question for every situation.
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The document promotes the website RealMealz.com, which encourages cooking dinner at home and earning rewards for doing so. It quotes author Jonathan Safran Foer stating that what is considered cheap food is actually the most expensive in American history.
Marketing - Dealing With Competition
Kotler and Keller's framework for dealing with competition summarized in 5 min Ignite presentation format.
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Making Sense of Social Media in Sustainable Food
- 1. Making Sense of Social Media (in Sustainable Food) Connie Kwan, 2012 Media Strategy Consultant
- 2. Traditional purchase influencers were taste, price and convenience. Today you have to add source and story.
- 3. Labeling gives some information about source quality, but is vague and confusing
- 4. Transparency using rich media engages with a story and informs on source.
- 5. Digital Media is inherently social at this point. Extend beyond FB and Twitter. Engage using audience relevant medium.
- 6. What is important to your target, and How will they engage?
- 8. Choose technologies that are relevant for your customers. Technologies that live where your customers live.
- 9. Make sure the communication is 2-way.
- 10. Leverage your story to create word-of-mouth notoriety.
- 11. Then cultivate loyalty through truth and honesty.
- 12. Don’t forget to benchmark and measure your media campaign.
- 13. How do you cut through the noise and choose the right tool to reach your audience?
- 14. Cut through the noise and choose the right tools to reach your audience. Are you ready to take your food brand to the next level? Connie Kwan ©2012 connie@conniekwan.com Social Media Consultant 408.504.4009
Editor's Notes
- Digital media is inherently social at this point
- Yelp, augmented reality, social data layered on real life