Mobile content management will change the way you work but not everybody is happy about it. IT policies, methodologies and whole departments stand between you and the success of your mobile initiatives. This session will address trends in the mobile market that are making overcoming these objections easier than ever and turning your IT department into a driver instead of a drag on your mobile initiatives.

1. Making IT Happy With Mobile Content Management Lee Dallas Big Men On Content http://bigmenoncontent.com © 2011 bigmenoncontent.com

2. Who Are The BMOC? Opinions and discussions about content management by two of the biggest names in the business (measured by weight not volume) Lee Dallas lee@bigmenoncontent.com Twitter:ldallasBMOC Disclaimer The opinions expressed here are the personal opinions of the authors. Content is not read or approved in advance by EMC and does not necessarily reflect the views and opinions of EMC. Marko Sillanpää marko@bigmenoncontent.com Twitter:msillanpaaBMOC © 2011 bigmenoncontent.com

3. Content must be more than simply managed – it must be manageable while in motion. From a personal wireless device outside your brick and mortar you must be able to: Consume Converse Capture Contribute Collaborate What does mobile really mean for us? © 2011 bigmenoncontent.com

4. The Worst Kept Secret in Technology IT Really Does Hate You © 2011 bigmenoncontent.com

5. In a perfect world no one would be able to use anything - Mordac, Preventer of Technology Why IT Hates You You break things You control the money You ask for things you can’t afford You break the rules and hold them responsible You hate them too © 2011 bigmenoncontent.com

6. Disruption of the balance between productivity and risk that IT is tasked with maintaining. Why IT Hates Mobile Content Introduction of Risk Loss of control Access and Location eDiscovery Consumerized Expectations User Experience Pace of Delivery Threat to Entrenched Development Practices Outdated Funding Models © 2011 bigmenoncontent.com

7. How Do We Get Along What are the trends in the market that will make mobile enablement of content applications palatable to more IT organizations? © 2011 bigmenoncontent.com

8. Trend #1 The Paradox of Choice Computing is Changing Everything The users – not IT – will determine the platform and form factor for consuming enterprise content and data. The very thing that appears to be the greatest threat will make possible the greatest gain. © 2011 bigmenoncontent.com

9. To deploy or not to deploy… Companies must make a strategic decision to either own or enable user technology to meet the demand for consumer technology. © 2011 bigmenoncontent.com ….Enablement is winning

10. Deliver Logic Over Logistics Connectivity is no longer the barrier Cost savings overwhelm security objections Challenges Remain Which platform to target Which paradigm to follow (Native or WebApp) Accordion Form Factors Security is still a risk Apps Over Assets © 2011 bigmenoncontent.com

11. IT must still address issues of data security and development logistics that are made more complicated with mobile delivery. It’s a dirty job but somebody has to do it © 2011 bigmenoncontent.com

12. Trend #2Industrial Strength Security Moves Outside the Firewall Security capabilities for mobile content and application delivery are becoming industrialized. IT no longer has ride on the bleeding edge to deliver basic capabilities. © 2011 bigmenoncontent.com

13. Things that go beep in the night IT has legitimate concerns about mobile computing and mobile content initiatives are not immune even with basic publishing model. © 2011 bigmenoncontent.com

14. Tools and patterns have matured making risk acceptable Mobile VPN Enabling Access To Existing Systems Security Aware Clients Cloud Trusts Public Sector Could Actually Lead Private Sector Public Data Easier To Mobilize Federal Initiatives Drive Acceptance Conservative Agencies Embrace Mobile Form Factors Off The Bleeding Edge © 2011 bigmenoncontent.com

15. Trend #3Content Management Entering The Jetstream Applications and data moving to mainstream cloud offerings accelerate mobile content enablement. © 2011 bigmenoncontent.com

16. Mobility and Cloud Adoption Are Symbiotic Acquisition and Adoption OPEX vs. CAPEX Business vs. IT Initiated Delivery Decisions Without Debate Validated Requirements Core Features Security Paving The Last Mile Cloud Content Acceleration © 2011 bigmenoncontent.com

17. Trend #4Service Enabling Existing Applications Leveraging BPM and SOA IT departments are rethinking monolithic applications to move discreet use cases onto mobile platforms. © 2011 bigmenoncontent.com

18. Enable access to existing processes with mobile transactional components Beyond eMail Source : EMC xCPxCelerator – Travel Portal Sample https://community.emc.com/community/edn/documentum © 2011 bigmenoncontent.com

19. Trend #5Mobile Enabling Development Tools Multi-Platform Integrated Development Environments (IDE’s) and full lifecycle hosted mobile application services accelerate traditional IT release cycles. © 2011 bigmenoncontent.com

20. Write Once, RunUse Anywhere Internal granular services expose enterprise data Cloud application deployment services solve for BYOD It is now faster to develop, deploy and dispose than to analyze, agonize and alienate. © 2011 bigmenoncontent.com

21. Trend #1 – The Choice Computing Paradox Trend #2 – Industrialization of Cloud & Mobile Security Trend #3 – Mainstream Cloud Content Management Trend #4 – Service Enabling Existing Components Trend #5 – Mobile Enabling Development Environments Trends to Happier IT © 2011 bigmenoncontent.com

23. Accept IT’s requirements

24. Appifyexperience expectations

25. Adopt Incrementalism

26. Assume multi-cloud integration© 2011 bigmenoncontent.com

27. Discussion © 2011 bigmenoncontent.com

28. Lee Dallas Co-Founder, Big Men on Content Day Job - EMC, Partner Alliances lee@bigmenoncontent.com Twitter : ldallasBMOC Thank You © 2011 bigmenoncontent.com