The document discusses creating a visual design for a music CD digipak representing the hip hop and R&B genres. The design will be created using software like InDesign and Photoshop, experimenting with tools to manipulate and enhance images for the CD cover. The cover will feature representative images of the genres like flashy cars, money, and women to attract the target audience. The proposed design concept is to photograph original images in locations like London that would appeal to the audience and reflect their surroundings.

1. Making a Pitch
For my design in this project I will be engaging with a visual design for my
groups, we will be creating a Digi pak and a website homepage. In creating this
I will use familiar software materials such as indesign or Photoshop. Basically I
will be experimenting on various tools within this software in producing a
digipak.
I will be using tools such as the stoke tool (this is an item that experiments with
colour variations on any given image) laying over images to tighten an image
would be found.
What will it contain?
On the actual CD cover there will be familiar features that will be displayed for
example an image of a particular the genre we are representing is based on
Hip Hop and R&B video. As all music CD covers there will be particular
representations will be produced for example, most music videos use
materialist things to attract and appeal to a specific audience e.g. (flashy cars,
cash of money, women or jewels)
My initial idea in creating the visual style or look of our digipak was to produce
images of our own using specific locations that would appeal to the audience,
e.g. London would be a good location in producing a visual style of our digipak
because of its vast diverse areas and construction sites which have a nice
layout. This will meet our target audience because they can get a feel of their
surroundings.