This document discusses how to develop an effective market segmentation strategy. It recommends first analyzing customer needs using Maslow's hierarchy, then determining where one's product fits within those needs. Next, identify the core demographics and psychographics of the target segment. Psychographics involve analyzing customer behaviors, preferences, and brand loyalty. Finally, apply the 4Ps of marketing to create a strategy that mixes product and customer insights to target a specific segment effectively. Developing a segmentation strategy is a process of analyzing customers and products from broad to specific factors.