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1. What To Know About Behavioral Segmentation

2. Behavioral segmentation is a term that is commonly
used in the industry of marketing. It involves the division
of populations based on behavior. That is, the way in
which a population responds to, knows or uses a
product. The behaviors of consumers is often studied
when it comes to marketing management because there
are numerous considerations that most consumers take
prior to making a decision about a product or service.

3. There are different forms of segmentation. Buying for
occasions is one of the forms, as certain products are
targeted based on occasions. There is also the benefits
sought. There are numerous products that are targeted
based on benefits sought by customers. Marketers are
able to divide populations by the benefits that they seek
from a product.

4. Loyalty is another form that is factored in. There are two
primary ways in which businesses grow. They do this by
collecting new consumers and retaining existing ones.
The higher the loyalty a customer has for a service or
product, the higher the consumer base is expected to
increase. This is just one other behavior that most
marketers tend to focus on. The strategies that are used
for brand-loyal customers may differ from those applied
for getting new customers.

5. Usage rate is another thing considered. In commercial
and residential segments, usage can be presented in
form of lesser, heavy or moderate. Certain customers
may be targeted by their usage. For instance, beauty
salons may target customers who typically use personal
care products on a regular basis and not those who do
not use them.

6. Another commonly applied segment is buyer readiness
stage. In this, individuals are grouped according to
readiness to buy products. This is especially useful for
monitoring and formulation marketing communication
strategies in order to get consumers to purchase a brand
or product. There are six main stages in buyer readiness:
awareness, knowledge, liking, preference, conviction,
and purchase.

7. Any kind of product or service that is not targeted
toward the entire population or masses may employ
this. This is also beneficial for niche products. These
items are known to focus on the wants and needs of
customers. The main objective, with this and other
forms of marketing, is to learn more about the consumer
and use that knowledge in order to implement the best
strategy for bringing in, and keeping, consumers. The
strategy taken with this will vary from marketer to
marketer, service to service, and product to product.

8. Generally speaking, this is a form of market
segmentation that is more focused on behavioral
patterns. This process divides consumers in the market
into groups that are based on their responses, uses,
attitudes and knowledge of products. It involves the
close study of patterns that are displayed by consumers
when they make buying decisions. This also allows
producers to alter and adapt marketing strategies and
approaches to fit certain groups.

9. Behavioral segmentation is employed in marketing as a
way to target specific consumers. It is considered a more
detailed form of market segmentation, which divides
the market into different consumer groups with
common needs. Through this division, more effective
strategies can be made to target customers based on
their desires and needs. With behavioral segmentation,
great focus is placed on the behaviors or patterns of
consumers while making purchases.

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