flick through the Makerble Business Case

Editor's Notes

1. Makerble enables you to make the change you want to see in the world by funding your personal stream of charitable projects addressing the causes you care about each monthPeople don’t know where to start when it comes to creating the change they want to see in the worldThat’s why we created MakerbleUsing Makerble you can make the the change they want to see in the world by funding
2. Let me tell you about the problemWe are completely changing the way that people look at and engage with charity.Byrevolutionising the global charity industry by visualising the impact of charities’ work in a way that everyone can understand, compare and make relevant to them personally. Personalising charity impact on this scale has never been done before.
3. And this is reflected by industry trends reported by the Financial Times and Forbes:Gen X and Gen Y want to know more about what the money they donate achieves. Quote from investment manager.Consumer demand for Convenience, Guidance and Transparency in the area of personal impact is growing
4. And why are we doing this? People increase the amount they give to charity when they understand what their donations achieve. So on Makerble we show them.In the UK alone there are 5 ½ million people would start giving if they believed their donation would make a difference4 million people would increase their giving by £665MILLION/year if they knew what their donations would achieved5million people would move £1.7bn of donations to charities that are more transparentKeen to explore how these splits vary across different countries
5. Which is completely understandable given that in many other areas of our lives, convenience, guidance and transparency are things we expect as standard but those are all missing from the charity donation experience; from personalised shopping vouchers from Tesco Clubcard through to the Nike Fuel Band that gives you your data about your exercise
6. Makerble creates your personal stream of the change you make in the world; pictures, results and stories from your selection of charitable projects matching your interests that you fund and make happen each month
7. Makerble creates your personal stream of the change you make in the world; pictures, results and stories from your selection of charitable projects matching your interests that you fund and make happen each month
8. Choose causes I want to help, for example I want to help teenagers andthe environmentMakerble finds suitable projects and lets me choose how much I want to donate each month to those projects and allocates money to specific items in their budget. Once those projects are funded, Makerble automatically moves my donation to similar projectsThen when the projects are completed the charities publish the data they have on their results which is visualised using our visual library of Change Icons
9. Choose causes I want to help, for example I want to help teenagers andthe environmentMakerble finds suitable projects and lets me choose how much I want to donate each month to those projects and allocates money to specific items in their budget. Once those projects are funded, Makerble automatically moves my donation to similar projectsThen when the projects are completed the charities publish the data they have on their results which is visualised using our visual library of Change Icons
10. And these are displayed on your Makerble Profile so you understand the good you’ve done for the causes you care about
11. And these are displayed on your Makerble Profile so you understand the good you’ve done for the causes you care about
12. Makerble is how you make the change you want to see in the worldWhich is why our strapline is change the world your wayIn addition to our member get member we also haveContent marketing – showing people what the films, music, things people love have in common with Makerble projectsPR – People are concerned that charities waste money; 70% to 1% of charities; Google AdWords – discover change-making projects related to whatever you’re interested in right nowBlogger Ambassadors – hear about Makerble from a blogger you follow / respectContent Marketing – while indulging your interest in world progress, discover the new kid on the block; MakerbleUniversity Students – hear about Makerble through word of mouthEmployees – feel better about work by making someone else’s life work better
13. We have a feasible…
14. Kate and I worked in advertising, she on public health campaignsAnnabel and I ran YTFN.org an offline venture similar to Makerble for 5 yearsI had the idea 10 years ago whilst studying and since worked in advertising, fundraising and social entrepreneurshipLiam won an award at T-Mobile for moving customers from PAYG to Pay MonthlySebastien has coded two startups
15. It’s not just in charity-funded services that we make a difference, but we instigate a culture of proper improved feedback loops
16. People are not exclusive to one charity platform and that alone
17. We’re early stage and enter public beta in February
18. We’re early stage and enter public beta in February
19. We’re early stage and enter public beta in February
20. Charity giving online has evolved fromSites that got you to give with friendsTo ones that let you manually choose projectsBut to appeal to the mainstream Makerble is doing recommendations and visual quantification of your personal impact, which no-one else is doing globally
21. Our closest competitors doing transparent donations on a social platform is PureCharity in the US but they don’t do a monthly automated option nor do they quantify the people helped by categoryAnd our interface is simplerEveryone else is either focused on transparency without social. Or social without transparency