The document discusses how having an effective second-in-command (SIC) can help reduce noise for the first-in-command (FIC) of a business. It defines noise as recurring mistakes, having to constantly check on things, and decisions being left for the FIC. An effective SIC can take over tasks and responsibilities, allowing the FIC to focus on higher priorities. This frees up the FIC's time and reduces stress. Implementing SIC roles and responsibilities properly can provide business owners increased freedom, productivity, and the ability to take more time off while maintaining business operations.

2. Make the Noise Go Away
The Power of an Effective
Second –In-Command

3. What is Noise?
• The same mistakes happening again and again
• Your fault, My consequence
• Having to check up on things or they won’t get
done
• Decisions being left for you when they could be
or should be handled by someone else
• Who else is worried about the customer,
competition, cash flow, etc.
• What happened to the implementation of that
idea or new process

4. Does This Sound Like You?
“If I want something done right, I “I wish I could take more vacation
have to do it myself” time”
“I wish I had more time to do more “I went into business for myself to
business development” have more freedom and now I am
“If I am out of the office for more more of a slave than I was when I
than a few days, all hell breaks was working for someone else”
loose” “Why am I the only one that can
“I wish my people would sweat the make major decisions”
details the way that I do” “Why does it seem that I am the
“Why can’t anyone bring in source of every idea around here?”
business the way that I can?” “If I don’t check up on things
“I can do every job here better multiple times, they won’t get
than anyone else can” done”
“Why can’t anything get
implemented?

5. First-In-Commands
Worry About…..
Staying relevant
Staying competitive
Staying in business

6. CEO Best Use of Time…..
#1: What is it you do that is the highest
and best use of your time?
#2: What % of your time are you doing
this activity?
#3: If you could quantify, how much is it
worth to you to increase that % by 5%,
10%, 30%?

7. Upward Communication

8. Who Here Has Said…
Why am I the only one who comes up with
any good ideas around here?

10. Make the Noise Go Away
Allows:
First-In-Command the…….. Freedom to
Grow
Second-In-Command…….. Freedom to
Act
What will you do as a next step with
these concepts to reduce your noise?

11. Questions or Contact
• For class information:
– your TAB facilitator
• For a book: go to www.theiionline.com
• For a SIC Evaluation:
– Tina Corner; tina@theiionline.com

12. A Second in Command
(“SIC”)?
• Your one or more “go to” people
• A capable Second In Command can
– Make the Noise Go Away
– Free up your productivity: make more
money or to improve your quality of life
– Provide piece of mind (vacation,
perpetuation)
– Improve the salability of your business
(When I buy your business, I don’t get you!
SIC transfers the value.)

13. NRS™ Concepts:
1. Psychology of a CEO 11. Spending time with clients
2. What a First in Command Needs 12. Have To/Should Do/Want To
3. FIC / SIC MySkills 13. Keys to SIC Success
4. Problem Solving 14. Lead Versus Do
5. Innovation Gap 15. Bringing New Ideas
6. Keeping Priorities 16. Results
7. Interpreting/Repeat the FIC Message 17. Organizational Skills
8. Values 18. Culture Management
9. Losing sleep and showing you care 19. Ownership Value
10. Make the company look good 20. Tuition 101