The document describes The Butterfly Strategic Planning Model, which involves analyzing a company's situation using the 4Cs framework: consumer/customer, category/industry/regulatory, competition, and company. It then outlines implications, objectives, strategies, and plans based on the situation analysis. The model is an iterative process that incorporates continuous feedback to track progress and make adjustments, with the overall goal of answering "What?", "So what?", and "Now what?" to develop an effective strategic plan.

1. The Butterfly* Strategic Planning Model
Situation Analysis (4C’s) Implications Objectives Strategies Plans
External – Threats & Opportunities:
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Consumer / Customer
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Category / Industry /
Regulatory •
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Competition
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Internal– Strengths & Weaknesses •
Company •
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What?……………..So What?………..Now What? Tracking & Measuring
Continuous Feedback
Watson Management Consulting, LLC *Adapted from Prof. Richard M. Clewett Butterfly Model, KGSM, Northwestern University