Running a price promotion and BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, or boost up a bestseller list. Here’s data you can use to convince authors, agents, and bosses that price promos are a smart marketing strategy. http://insights.bookbub.com

1. Make the Case for a Price PromotionBookBub | The leading service in ebook price promotions
Make the Case for a Price Promotion
10 Stats You Need to Know

2. 95%
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS TRY NEW
AUTHORS
BookBub | The leading service in ebook price promotions
of bargain readers have
purchased a book from an author
unknown to them because of an
ebook price promotion
Make the Case for a Price Promotion | 2

3. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS READ
THEIR BOOKS
How Often They Read A Book They Download
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 3

4. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS BECOME
LOYAL FANS
of readers have purchased other books by an author
that they discovered as part of a price promotion.63%
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 4

5. BookBub | The leading service in ebook price promotions
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
BARGAIN READERS ALSO PAY
FULL PRICE
23%
Exclusively purchase
discounted books
77%
Purchase full-price
and discount books
Make the Case for a Price Promotion | 5

6. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS LEAD TO
WORD OF MOUTH SALES
Of bargain readers have
recommended a bargain
book they discovered to a
friend.
65%
BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 6

7. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS LEAD TO
INCREASED REVENUE
BookBub | The leading service in ebook price promotions
Hundreds of BookBub partners reported
an average 196x increase in earnings
from their books at an average 74%
lower price than in the same timespan
prior to dropping the price.
196x
Make the Case for a Price Promotion | 7

8. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
FULL-PRICE SALES OF OTHER
BOOKS FOLLOW
BookBub | The leading service in ebook price promotions
Over 75%
of BookBub's authors reported
increased sales of their other books
after a free promotion, with an average
gain of over 100%.
Make the Case for a Price Promotion | 8

9. BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 9
WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
SERIES DISCOUNTS HAVE
A BIG IMPACT
Impact of a Series on Sales of Other Books by Same Author
AveragePercentIncreaseinSales

10. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
THE EFFECTS OF A PRICE
PROMOTION LAST
BookBub | The leading service in ebook price promotions
Over 85%
of BookBub partners reported that sales
of the promoted book were higher in the
days following their BookBub deal, with
an average increase of over 65%. If the
book was part of a series, full-price sales
tripled after the promotion.
Make the Case for a Price Promotion | 10

11. WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE
PRICE PROMOTIONS INCREASE
EXPOSURE & REVIEWS
BookBub | The leading service in ebook price promotions
Over 70%
of BookBub partners reported that
concrete measures of exposure, such as
reviews, Facebook likes, and email list
sign ups increased after their price
promotion.
Make the Case for a Price Promotion | 11