Make in India is an initiative launched by the Government of India to encourage companies to manufacture their products in India. The campaign was launched in September 2014 to boost the manufacturing sector and increase its share in India's GDP. The objective is to generate jobs and transform India into a global manufacturing hub. Challenges include creating a business-friendly environment, offering tax concessions, and competing with campaigns like Made in China. However, Make in India could benefit the country through GDP growth, increased employment, foreign investment, and branding India as a market.