Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise

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Groove Commerce provides eCommerce services like website design, development, and marketing to help clients bridge marketing and technology. Services include Magento development, social media marketing, PPC management, SEO, and more. The goal is to deliver a high-converting site through user-friendly technology. CEO Ethan Giffin has over a decade of experience in eCommerce and leads Groove Commerce's focus on becoming a top Magento partner in the Mid-Atlantic region.

Technology Business

Ethan Giffin, CEO
Groove Commerce
February 2011

Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2

AOV

Traffic

Conversion
Rate

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4

1. What’s Your History?
2. Write Good Content
3. Create Buyers
Guides
4. Have an Opinion
5. Show Your Expertise
6. How are You
Different from the Big
Boys?

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7

1. AOV 24-50% Higher
than Site Average
2. Most Retailers Never
Look Under the Hood
3. Great PPC Landing
Pages

Much Easier to
Double Conversion
Rate from Search

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9

1. API vs Hosted
2. Commerce + Content
3. Synonyms
4. Result Boosting
5. Filters
6. Redirects
7. Autocomplete
8. Analytics

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11

"The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home.
Cisco Connect"

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12

1. Unique Page Titles &
Meta Tags
2. Define Your URL’s
3. Set Your Canonical
Tags’s
4. Robots.txt
5. Google Sitemap
(Don’t Forget the Cron)

6. Spider Your Site
(Xenu or Integrity)

7. Look at Site Speed

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14

1. Directly Affects
Conversion Rate
2. Lowers Adwords
Quality Score
3. Can Sink Your SEO
4. Limits Ability to
Diagnose Errors
5. Check Your Site with
Pingdom & YSlow

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15

1. Turn on Compression
2. Remove Unneeded
Code & Files
3. CDN Hosting
4. Use Google jQuery
Scripts
5. Full Page Caching
6. Track Server Errors &
Performance
(Watchdog)
7. Read, then re-read
recent Whitepaper

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17

1. The only place you
can add top line
revenue through
optimization
2. Test elements such
as button color and
text
3. Test
OneStepCheckOut
versus Accordion
4. Setup your Funnel
Visualization in GA by
using Fooman
Analytics Plus

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21

OneStepCheckout
Aheadworks iPhone Theme
Aitoc Watchdog
Mageworx SEO Enterprise
Fooman Google Analytics Plus
Whats in Your Toolbox?

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22

With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.

This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge to make Groove
Commerce the Mid-Atlantic’s premier Magento partner.

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24

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The biggest stores on Magento

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Ethan Giffin founded Groove Commerce to provide eCommerce services using his experience in eCommerce, SEO, and technologies. As CEO, Giffin leads the company as an award-winning Magento partner. The document discusses optimizing site search to increase conversions, orders, and sales through improving search functionality, product data, and the visitor experience. It provides options and strategies for site search solutions and configuration.

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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/ The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this! We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model. Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward. These topics will be covered - Reducing license cost by finding and fixing misconfigurations and superfluous accounts - How do CCB and CCX licenses really work? - Understanding the DLAU tool and how to best utilize it - Tips for common problem areas, like team mailboxes, functional/test users, etc - Practical examples and best practices to implement right away

Monitoring and Managing Anomaly Detection on OpenShift.pdf

Tosin Akinosho

Monitoring and Managing Anomaly Detection on OpenShift Overview Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices. Key Topics Covered 1. Introduction to Anomaly Detection - Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems. 2. Understanding Edge (IoT) - Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source. 3. What is ArgoCD? - Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices. 4. Deployment Using ArgoCD for Edge Devices - Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD. 5. Introduction to Apache Kafka and S3 - Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions. 6. Viewing Kafka Messages in the Data Lake - Learn how to view and analyze Kafka messages stored in a data lake for better insights. 7. What is Prometheus? - Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices. 8. Monitoring Application Metrics with Prometheus - Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system. 9. What is Camel K? - Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes. 10. Configuring Camel K Integrations for Data Pipelines - Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow. 11. What is a Jupyter Notebook? - Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text. 12. Jupyter Notebooks with Code Examples - Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.

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HCL Notes and Domino License Cost Reduction in the World of DLAU

Monitoring and Managing Anomaly Detection on OpenShift.pdf

Magento's Imagine eCommerce Conference 2011 - Delivering Conversion Results by Leveraging Magento Enterprise

1. Ethan Giffin, CEO Groove Commerce February 2011

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18. 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18

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