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Magento overview and how sell Magento extensions
This document provides an overview of Magento, an e-commerce platform, including its architecture, features, and how to start a Magento business. It describes Magento's extensible architecture, core features like multi-store management, catalog and product browsing, marketing tools, and reporting. It also briefly discusses how to build Magento extensions and options for selling extensions, like on Magento Connect or Magestore.com.
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Magento overview and how sell Magento extensions
- 1. Magento OverviewHow toStart a MagentoBusiness Ngo Van Trung OSS Founder & CEO Trungnv@oss.com.vn
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- 4. Introductory Features andFunctionality Demonstration
- 5. How to Starta Magento Business?MagentoCompanyFounded: 2001
- 6. 115+ employees (andcontinuing to grow)
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- 8. Increasing Revenues andProfitable Every YearPlatform60,000+ Merchants
- 9. Translated into 60+languages with strong world-wide traction
- 10. Named in 2009Forrester Wave™ of B2C eCommerce Platforms
- 11. Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report“Magento is the world’s fastest growing eCommerce platform.”
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- 16. Flexibility with EnterpriseSupport and Functionality
- 18. ArchitectureExtensible and UpgradeableArchitecture
- 19. Architecture Maintains Upgradeabilitywith Customizations
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- 23. Complete Flexibilityon Design Look and Feel
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- 25. Core APIopens platform for integration
- 26. Supports both SOAPand XML RPC protocols
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- 30. Structural and ContentBlocks
Editor's Notes
- #4 Nhưcácbạnđã biết, Magento là một platform tươngđốimớichothươngmạiđiệntử. Nhưngtínhđếnbâygiờ thì đã có hơn 60,000 store đượcxâydựngtừ Magentovà cộngđồngMagentođã lênđến 400,000 user.Có 3 phiênbảnMagento: community, professional, enterprise
- #6 Magento Case Studies:www.magentocommerce.com/casestudiesMagento Customer Success Stories:www.magentocommerce.com/showcaseMagento Customer Interviews:www.magentocommerce.com/media/interviewsBrands on Magento:www.magentocommerce.com/brands_on_magentoMagento Blog Section for Magento Customers:www.magentocommerce.com/blog/category/magento-spotting
- #7 #1 lcd TV Company in USHIGH traffic site (Heavy advertising throughout 2009-2010 American football season)*196 employees total (includes 76 South Dakota and 3 international)otal revenue exceeds 2 Billion Dollars
- #8 http://www.foxconnect.com
- #9 Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and feature-set required for Enterprise merchantsFlexible, Feature-Rich, On-Premise eCommerce PlatformsCommunity Edition – Free Open SourceEnterprise Edition – Commercial Open SourceEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnification
- #10 Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and featurEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnificatione-set required for Enterprise merchants
- #11 Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
- #12 API opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
- #15 Features to increase traffic, increase conversions and grow business
- #18 Manage multiple stores from one Magento instance for a variety of business needsWith Enterprise Edition, ability to restrict admin users to only one store (in addition to creating modular roles (e.g. content management, customer service, management role with ability to view reports, etc.)
- #19 Attract new customers with SEF platformSEF urls, autogenerated sitemap for search engines, autogenerated sitemap for on-site displayURL rewrites and management of meta information for full control
- #22 Powerful promotion tools using rule-based system (catalog and shopping cart price rules)EE provides ability to create dynamic customer segments and to personalize content and promotions based on segments for a tailored site experienceCreate marketing campaign landing pages with no technical knowledge necessaryRun A/B and multi-variate testsRule based assocation of products for related, up-sells and cross-sells
- #25 Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
- #26 Easy- too much files EAV database model Ecommerce business
- #27 client requirement Idea Customer Service
- #29 - The only Magento partner in Vietnam.