SlideShare a Scribd company logo
Magento or Woo- 
Commerce… 
which one should we 
choose? 
www.artlivemedia.com
Magento / Woo-Commerce… 
Both Magento and Woo-Commerce are open source 
frameworks that can be used to implement e-commerce 
websites. When deciding on what e-commerce 
platform to use for your business, there 
are a number of things to consider. For example, how 
many products will your online store have? Is 
it better to go with an open source package, or do you 
have highly complex requirements that may mean a 
completely custom e-commerce solution is best?
Magento or Woo-commerce!! Which 
framework we should prefer to 
develop a website?
General Management!! 
Both platforms provide a lot of choices when it comes to the general 
management features of an online store. Features for both include a 
one-page online checkout process, a multiple shipping address 
management system, and a fully customizable website. 
The only difference between the general management systems is 
that Magento allows businesses to access multiple stores from one 
single location, while Woo-Commerce does not.
Search engine optimization (SEO)!! 
We all know about the importance of SEO for an online business, and 
if you don’t you should really start to learn. Fortunately, both have all 
bases covered when it comes to SEO, with both platforms offering 
pretty much everything you’d need. 
Analytic and Reporting!!! 
When running an e-commence store it’s critical to be able to run reports 
and gauge where the bulk of your traffic is coming from. Both Magento and 
Woo-Commerce provide several reporting options, some of which include:
Marketing promotions and tools!! 
To acquire new business and keep your old customers returning, you’re 
going to need good…sorry I mean great marketing tools. Magento and 
Woo-Commerce provide some fantastic features including: 
Landing page creation tool – Using either platform you can create custom 
designed landing pages using themes or build one from scratch with Woo- 
Commerce. While Magento allows its users to important pages from a 
CSV file. 
Newsletter management – Woo-Commerce works with the renowned plug-in 
Mail chimp, and offers you three types of options ranging from basic, 
deluxe, and the ultimate bundle. Magento has its own newsletter plug-in 
and recently started to support Mail Chimp. 
On-page up sells - I think one of the best features of both platforms is the 
up sell and cross sell options. Once a user is viewing a product, they will 
be recommended similar products and. accessories related to the current 
item they are viewing
Customer Service & Customer 
Accounts! 
There’s going to be times when a customer needs to make a 
query, change their account details, or view their past orders. 
Both platforms provide website admin full flexibility to ensure 
optimal customer service. Both provide an admin panel where 
you can create and edit current orders, ideal if you’re taking 
orders from over the phone. Each customer is able to view their 
previous order history and track the current status of any 
outstanding orders. 
When it comes to customer accounts, Magento has slightly better 
functionality between the two. To access the newsletter 
subscription with Woo-Commerce, users must be using Mail 
chimp in order for it to work. Woo-Commerce also doesn’t allow 
you to submit product tags either.
Visit: 
www.artlivemedia.com

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Magento or Woo-commerce!! Which framework we should prefer to develop a website?

  • 1. Magento or Woo- Commerce… which one should we choose? www.artlivemedia.com
  • 2. Magento / Woo-Commerce… Both Magento and Woo-Commerce are open source frameworks that can be used to implement e-commerce websites. When deciding on what e-commerce platform to use for your business, there are a number of things to consider. For example, how many products will your online store have? Is it better to go with an open source package, or do you have highly complex requirements that may mean a completely custom e-commerce solution is best?
  • 3. Magento or Woo-commerce!! Which framework we should prefer to develop a website?
  • 4. General Management!! Both platforms provide a lot of choices when it comes to the general management features of an online store. Features for both include a one-page online checkout process, a multiple shipping address management system, and a fully customizable website. The only difference between the general management systems is that Magento allows businesses to access multiple stores from one single location, while Woo-Commerce does not.
  • 5. Search engine optimization (SEO)!! We all know about the importance of SEO for an online business, and if you don’t you should really start to learn. Fortunately, both have all bases covered when it comes to SEO, with both platforms offering pretty much everything you’d need. Analytic and Reporting!!! When running an e-commence store it’s critical to be able to run reports and gauge where the bulk of your traffic is coming from. Both Magento and Woo-Commerce provide several reporting options, some of which include:
  • 6. Marketing promotions and tools!! To acquire new business and keep your old customers returning, you’re going to need good…sorry I mean great marketing tools. Magento and Woo-Commerce provide some fantastic features including: Landing page creation tool – Using either platform you can create custom designed landing pages using themes or build one from scratch with Woo- Commerce. While Magento allows its users to important pages from a CSV file. Newsletter management – Woo-Commerce works with the renowned plug-in Mail chimp, and offers you three types of options ranging from basic, deluxe, and the ultimate bundle. Magento has its own newsletter plug-in and recently started to support Mail Chimp. On-page up sells - I think one of the best features of both platforms is the up sell and cross sell options. Once a user is viewing a product, they will be recommended similar products and. accessories related to the current item they are viewing
  • 7. Customer Service & Customer Accounts! There’s going to be times when a customer needs to make a query, change their account details, or view their past orders. Both platforms provide website admin full flexibility to ensure optimal customer service. Both provide an admin panel where you can create and edit current orders, ideal if you’re taking orders from over the phone. Each customer is able to view their previous order history and track the current status of any outstanding orders. When it comes to customer accounts, Magento has slightly better functionality between the two. To access the newsletter subscription with Woo-Commerce, users must be using Mail chimp in order for it to work. Woo-Commerce also doesn’t allow you to submit product tags either.