Magazines Can
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Short presentation from Sanoma about the power of magazines. Who can target every audience? Who can create personal moments? Who can move people? Who can engage communities? Who can optimise advertising effects? Who can make advertising future? Magazines can!
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The ROI of Print
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
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The document provides an overview of reasons to advertise in magazines, highlighting that magazine audiences are growing, particularly among younger adults, magazines provide better reach than TV across key demographics, and magazine advertising is effective at driving action and influencing consumers throughout the purchase funnel.
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Mass media refers to various communication methods used to interact with large audiences. It includes traditional print media like newspapers, magazines, brochures and books as well as electronic media like television, radio and new technologies like the internet, mobile phones and computers. The document discusses the different types of traditional print media and how electronic and digital media have increasingly replaced print media over time due to advantages like lower costs, interactivity and ability to update information constantly. It outlines key internet technologies that have transformed mass communication like emails, websites, social media and video platforms like YouTube.
Print advertising is here to stay
Print advertising remains an effective medium for telling stories and connecting with audiences on an emotional level. While digital media is prevalent, print allows advertisers to tap into consumers' receptive mindsets when relaxing with a physical magazine, yielding more positive brand associations. Studies show magazines require less cognitive effort yet result in higher recall of ads compared to digital. They also leave a deeper emotional footprint in the brain. Of all media, magazines have been shown to offer the highest return on advertising spend.
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Print media has several advantages as an advertising medium. It includes newspapers, magazines, newsletters, brochures, and posters. Some key advantages are that print media is portable, allows targeting specific geographical areas, and gives advertisers control over budget and ad placement. Print also builds long-term brand awareness through magazines and newsletters which are read over time and can reach specialized audiences. Different print formats like newspapers provide widespread reach while posters provide an eye-catching display.
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The ROI of Print
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
Ems - Summer I ’11 - T101 Lecture4: Convergence Culture - Fans
This document provides an overview and summary of Day 4 of T101. It discusses convergence culture and how participatory culture impacts everyday creativity. It also examines how fans participate in and influence media through activities like following artists, creating user-generated content, participating in contests and forming communities. The media industry appeals to emotions to engage audiences as both loyal consumers and participants, generating emotional capital. It introduces the concept of living "in media not with it", where media is so integrated into life there is no way to understand oneself outside of it.
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The document provides an overview of reasons to advertise in magazines, highlighting that magazine audiences are growing, particularly among younger adults, magazines provide better reach than TV across key demographics, and magazine advertising is effective at driving action and influencing consumers throughout the purchase funnel.
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Mass media refers to various communication methods used to interact with large audiences. It includes traditional print media like newspapers, magazines, brochures and books as well as electronic media like television, radio and new technologies like the internet, mobile phones and computers. The document discusses the different types of traditional print media and how electronic and digital media have increasingly replaced print media over time due to advantages like lower costs, interactivity and ability to update information constantly. It outlines key internet technologies that have transformed mass communication like emails, websites, social media and video platforms like YouTube.
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Print advertising remains an effective medium for telling stories and connecting with audiences on an emotional level. While digital media is prevalent, print allows advertisers to tap into consumers' receptive mindsets when relaxing with a physical magazine, yielding more positive brand associations. Studies show magazines require less cognitive effort yet result in higher recall of ads compared to digital. They also leave a deeper emotional footprint in the brain. Of all media, magazines have been shown to offer the highest return on advertising spend.
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Print media has several advantages as an advertising medium. It includes newspapers, magazines, newsletters, brochures, and posters. Some key advantages are that print media is portable, allows targeting specific geographical areas, and gives advertisers control over budget and ad placement. Print also builds long-term brand awareness through magazines and newsletters which are read over time and can reach specialized audiences. Different print formats like newspapers provide widespread reach while posters provide an eye-catching display.
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This document discusses magazines as an advertising medium. It begins with introductions to advertising and the importance of advertising in marketing. It then covers the 5 M's of advertising and different advertising media types. A major section discusses magazines as an advertising media, including their classification, advantages, disadvantages, strengths, and weaknesses. It concludes that magazines allow for targeted advertising but have limitations like cost and flexibility.
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This document discusses magazine advertising. It defines advertising and notes that magazine advertising is important for magazines' revenue. Effective magazine ads are simple, balanced, and call readers to action. Different types of ads and elements are shown. Reasons to advertise in magazines include their targeted audiences, credibility, and ability to enhance return on investment. Factors to consider before purchasing ad space include circulation, demographics, rates, and distribution.
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This document analyzes the quality of advertising impact for premium and luxury brands campaigns across different media. It finds that magazines, both print and digital, are the most engaging media and create the highest quality impact. Advertising in magazines is found to motivate more consumer actions like purchases, website visits, and discussions compared to other media like TV, newspapers, outdoor, and internet. The document also finds that high-end magazine readers pay more attention to ads and are more motivated to purchase advertised products than mass-market magazine readers. Overall, the study concludes that magazines, especially high-end titles, provide the best context and environment for premium/luxury brands to communicate with their high quality, engaging advertising.
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pursuit of-social_persuasion
Author and download:
http://resources.wayin.com/ebook-social-persuasion.html
DESCARGA deshabilitada. Seguir enlace anterior y descargar desde web del autor.
DOWNLOAD disabled from this account. Please, follow the link to author's page to do it.
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Importante: Si el autor/autores desean que se retire la presentación, por favor, mandar un email a webmaster@comunicacionactiva.com y se hará de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote the original source and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just write us at: webmaster@comunicacionactiva.com
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The document discusses different types of media used for mass communication, including folk media, traditional media, and digital media. Folk media includes puppetry, cultural shows, folk dances, festivals, and theater, which disseminate information through performance arts. Traditional media encompasses television, radio, print advertising, billboards, and banner ads to target broad audiences. Digital media refers to online platforms like search engine optimization, pay-per-click advertising, content marketing, social media, and email marketing that use electronic devices for content creation and distribution.
Why Magazines Are Different?
Magazine advertising is different than other media in several ways:
1) Consumers enjoy and engage with magazine ads more than ads in other media and are less likely to find them annoying.
2) Consumers are less likely to multitask when viewing magazine ads compared to ads in other media like the internet or television.
3) Consumers trust magazine ads more than ads in other media and consider the advertising content in magazines to be valuable.
Social Media Marketing
Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.
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This document discusses print media as a form of advertising. It begins by defining key terms like advertisement, media, and print media. It then provides a brief history of print advertising from ancient Egyptians to the invention of the printing press. The document classifies print media into print (newspapers, magazines, brochures) and place (billboards, transit). It provides details on each of these categories, including types of ads, advantages, and disadvantages. While some question if print is dead, the summary concludes that print media remains relevant due to benefits like tangibility and engagement, though it also has limitations like cost and reach.
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This document discusses marketing concepts including the evolution of marketing, marketing mix, target markets, and advertising. It provides the following key points:
1. Marketing has evolved through different eras such as production orientation, sales orientation, and relationship marketing. The marketing mix, which includes the 4Ps of product, price, place, and promotion, allows marketers to influence demand.
2. Defining and understanding the target market is essential for effective marketing. Market segmentation allows targeting of specific groups based on demographics and psychographics.
3. Advertising is a form of promotion used to encourage audiences to take action. Media selection and considerations of reach and frequency are important for advertising effectiveness.
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Advertasing
Advertising is defined as a paid form of non-personal communication from an identified sponsor to promote ideas, goods, or services. It provides information to consumers through mass media such as television, radio, newspapers and magazines. The goals of advertising include introducing new products to the market, increasing demand, and stimulating sales. While it benefits manufacturers, retailers, and society, it also has some disadvantages such as increasing costs and potentially creating consumer confusion.
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The document provides an overview of online public relations techniques, including:
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2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
Pr exam question
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
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Advertising media – magazines
This document discusses magazines as an advertising medium. It begins with introductions to advertising and the importance of advertising in marketing. It then covers the 5 M's of advertising and different advertising media types. A major section discusses magazines as an advertising media, including their classification, advantages, disadvantages, strengths, and weaknesses. It concludes that magazines allow for targeted advertising but have limitations like cost and flexibility.
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This document discusses magazine advertising. It defines advertising and notes that magazine advertising is important for magazines' revenue. Effective magazine ads are simple, balanced, and call readers to action. Different types of ads and elements are shown. Reasons to advertise in magazines include their targeted audiences, credibility, and ability to enhance return on investment. Factors to consider before purchasing ad space include circulation, demographics, rates, and distribution.
Q factor (Conde Nast Spain and the Cokctail Analysis Spain)
This document analyzes the quality of advertising impact for premium and luxury brands campaigns across different media. It finds that magazines, both print and digital, are the most engaging media and create the highest quality impact. Advertising in magazines is found to motivate more consumer actions like purchases, website visits, and discussions compared to other media like TV, newspapers, outdoor, and internet. The document also finds that high-end magazine readers pay more attention to ads and are more motivated to purchase advertised products than mass-market magazine readers. Overall, the study concludes that magazines, especially high-end titles, provide the best context and environment for premium/luxury brands to communicate with their high quality, engaging advertising.
New brand management techniques 2nd part
This document discusses new brand management techniques, focusing on measuring relationships between consumers and brands. It describes Millward Brown's Brand Dynamics model, which measures consumer attitudes, opinions, and beliefs about brands over time to observe how marketing activities impact the brand-consumer relationship. Content marketing is also discussed, noting that today consumers generate content and brands communicate directly with consumers through their own channels on social media. The importance of engagement programs is explained, noting they allow brands to build communities and reward loyal customers with memorable experiences.
TInc1
This document describes a large global media company that owns over 90 brands across print, digital, video and social media platforms. It reaches over 139 million global consumers through its various platforms. The company is transitioning from solely being a print media owner to also being a leader in video, events, digital content, e-commerce and other areas. It has a highly targeted audience and strong brand relationships that help advertising on its platforms be effective and engage consumers.
Prosumer
The document discusses the rise of the prosumer, which is a consumer who also produces or shares information. It notes that shopping has become more multidimensional as consumers consider more than just the product, like who makes it and its social impact. Brands need open communication to build trust. The document also discusses how prosumers are more influential early adopters who consult others and make their own decisions. There are different types of prosumers categorized by their motivations like getting good deals or changing the world. Prosumers help anticipate future trends for mainstream consumers.
Advertisement
This document discusses various marketing communication tools used in integrated marketing communication (IMC), including advertising, sales promotion, publicity, personal selling, public relations, packaging, displays, and direct marketing. It provides details on each tool, such as definitions, examples, and how they are used to encourage sales. The key aspects of IMC are consistency across communication tools and understanding the target audience to influence their behaviors. Public relations are also discussed as building good relations through favorable publicity and managing reputations.
Media relations - Guest Lecture for AUT University, May 2014
The document discusses traditional and developing approaches to media relations and public relations. It outlines some of the pros and cons of different PR tactics like press releases and tailored pitches. It also discusses the importance of building relationships with media and how social media can be used as a research tool. Developing collaborative and interdependent relationships where PR professionals help media meet deadlines and find story ideas is positioned as an ideal "holy grail" approach. The document concludes with some tips for managing expectations and tailoring pitches based on individual media outlet preferences.
Music Industry- Audiences Lesson 1
The document discusses how technology has impacted music audiences and labels. It defines audience types as mass or niche and how they are fragmented. Mass audiences consume mainstream media while niche audiences have unique interests. Major labels target mass audiences for profit through advertising, while indie labels focus on niche audiences. Technology allows labels to market directly to audiences through various methods like print, viral, and cross-media marketing. It has also changed distribution from physical to digital formats, benefiting indie labels' niche audiences but negatively impacting profits for major labels. Both labels still use traditional distribution methods.
pursuit of-social_persuasion
Author and download:
http://resources.wayin.com/ebook-social-persuasion.html
DESCARGA deshabilitada. Seguir enlace anterior y descargar desde web del autor.
DOWNLOAD disabled from this account. Please, follow the link to author's page to do it.
Nota acerca de los documentos: Todos ellos pertenecen a sus autores. Se incluye el enlace de descarga directa desde la página del autor y se desactiva el enlace desde Slideshare. Se difunde el contenido original desde nuestro blog.
Importante: Si el autor/autores desean que se retire la presentación, por favor, mandar un email a webmaster@comunicacionactiva.com y se hará de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote the original source and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just write us at: webmaster@comunicacionactiva.com
Categories of Media
The document discusses different types of media used for mass communication, including folk media, traditional media, and digital media. Folk media includes puppetry, cultural shows, folk dances, festivals, and theater, which disseminate information through performance arts. Traditional media encompasses television, radio, print advertising, billboards, and banner ads to target broad audiences. Digital media refers to online platforms like search engine optimization, pay-per-click advertising, content marketing, social media, and email marketing that use electronic devices for content creation and distribution.
Why Magazines Are Different?
Magazine advertising is different than other media in several ways:
1) Consumers enjoy and engage with magazine ads more than ads in other media and are less likely to find them annoying.
2) Consumers are less likely to multitask when viewing magazine ads compared to ads in other media like the internet or television.
3) Consumers trust magazine ads more than ads in other media and consider the advertising content in magazines to be valuable.
Social Media Marketing
Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.
Advertising print media
This document discusses print media as a form of advertising. It begins by defining key terms like advertisement, media, and print media. It then provides a brief history of print advertising from ancient Egyptians to the invention of the printing press. The document classifies print media into print (newspapers, magazines, brochures) and place (billboards, transit). It provides details on each of these categories, including types of ads, advantages, and disadvantages. While some question if print is dead, the summary concludes that print media remains relevant due to benefits like tangibility and engagement, though it also has limitations like cost and reach.
Media ap
This document discusses marketing concepts including the evolution of marketing, marketing mix, target markets, and advertising. It provides the following key points:
1. Marketing has evolved through different eras such as production orientation, sales orientation, and relationship marketing. The marketing mix, which includes the 4Ps of product, price, place, and promotion, allows marketers to influence demand.
2. Defining and understanding the target market is essential for effective marketing. Market segmentation allows targeting of specific groups based on demographics and psychographics.
3. Advertising is a form of promotion used to encourage audiences to take action. Media selection and considerations of reach and frequency are important for advertising effectiveness.
Understanding advertising
This powerpoint presentation briefly talks about the concept of advertising and terms associated with the same..
Chapter 2 - Media Literacy in the Digital Age
This document discusses media literacy and its importance in education. It defines media literacy as the process of critically analyzing media content by considering its presentation, underlying messages, and how ownership may affect content. The document also discusses how each medium has its own "grammar" or conventions and how commercial factors can influence media coverage and content. Developing critical media literacy skills helps people become more discerning consumers and producers of media.
Advertasing
Advertising is defined as a paid form of non-personal communication from an identified sponsor to promote ideas, goods, or services. It provides information to consumers through mass media such as television, radio, newspapers and magazines. The goals of advertising include introducing new products to the market, increasing demand, and stimulating sales. While it benefits manufacturers, retailers, and society, it also has some disadvantages such as increasing costs and potentially creating consumer confusion.
070725 Online Pr
The document provides an overview of online public relations techniques, including:
1) Changing media landscapes with more user-generated content require integrating online and offline PR strategies and being transparent.
2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
Pr exam question
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
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