The document analyzes four magazine ads, summarizing for each: 1) the basic human need appealed to, 2) the marketing technique used, and 3) how it frames attention. The ads analyzed promote Canon cameras, Credit Suisse Bank, Tenderlean beef, and Tag cologne by appealing to beliefs in quality, financial success, taste, and being wanted respectively. Each ad employs imagery meant to represent and draw attention to the benefits claimed.

1. Magazines ads By: Henrique Zeitune In this power point I will be analyzing four magazines adds, (1) the basic human need that it is appealing to, (2) the marketing technique it is using and (3) framed to catch the viewer’s attention.

3. Marketing technique, quality. This ad shows that the canon is a very neat picture taker and that you could use it any where.

5. Marketing technique, success. This ad show that people that goes to this bank are very wealth and have important jobs.

7. Marketing technique, that this beef is one of the best you will ever eat.

9. Marketing technique, that everyone will want to be friends or want you.

10. Framed to catch the viewer’s attention, the viewers will want to buy this product because they think if you use this you will be wanted by everyone.