The document defines common magazine terminology used in layout and design. It explains that a headline is a title in large letters at the top of a story. A running head appears at the top of each page and a pull quote extracts important text to highlight. A drop cap makes the first letter larger. Folios show the page number and date. Body copy is the main text and box copy provides additional facts. Sub-heads are smaller headings. Image captions describe photos. Bylines identify the author. Typography involves font choices that convey meaning.