This document contains a collage of text snippets, images, headers, and graphic features with no clear overall theme or narrative. There are snippets of body text, headers labeling different sections, images, and callouts. The layout jumps between different stylistic elements without any cohesive flow of information or story.
The document contains a collage of magazine advertisements and posters. There are headlines throughout as well as images of celebrities and products. The collage includes ads and posters from different time periods as styles and designs vary widely.
The document is a magazine layout with multiple pages containing images, body text, headers, pull quotes, and advertisements. The pages include central images, cover lines, double page spreads, subheaders and bleed images. Text and visual elements are arranged in various configurations throughout the pages.
These tables provide example roof truss spans for different load conditions, lumber types, and truss configurations to help designers. However, they do not include all possible designs so manufacturers should be consulted for custom needs. Floor truss span tables are also included from another source. The notes provide additional context on how the spans were determined and their limitations.
The document discusses key trends in the economy, hot markets, and professional services marketing based on input from a team of advisors from various specialties. It finds that:
1) Growth markets like China, India, and Brazil are expected to rise significantly and impact all markets by 2020.
2) Six of the top 10 fastest-growing industries relate to healthcare and aging populations, while others involve technology, education, and construction.
3) Three distinct marketing trends were identified: extreme competition due to lower business levels, financing challenges for projects, and mushrooming use of social media.
Octapharma USA advertorial profile in NJBIZ - page twoFred Feiner
Octapharma USA is a Swiss biopharmaceutical company that entered the US market in 2004 and has grown its market share each year. It recently submitted an application to the FDA for approval of its first purely human recombinant clotting factor VIII to treat hemophilia A patients. This therapy uses human cell lines and is expected to have improved tolerance compared to existing animal-derived treatments. Octapharma is a leader in developing human proteins from recombinant technologies and continues investing in facilities including a new R&D center and plasma testing lab currently being built in North Carolina.
This document discusses the design of a publication, including potential fonts for mastheads and article headings such as Circle Pit and Metal, possible color schemes, and a note about using a mixture of live and posed pictures for photography style.
This document lists various advertising and marketing projects including print ads, billboards, showroom displays, directories, profiles, packaging labels, stationeries, and invitation cards for events like weddings and special occasions. It covers work done for magazines, exhibitions, sales promotions, and anniversary celebrations spanning multiple years.
The document contains a collage of magazine advertisements and posters. There are headlines throughout as well as images of celebrities and products. The collage includes ads and posters from different time periods as styles and designs vary widely.
The document is a magazine layout with multiple pages containing images, body text, headers, pull quotes, and advertisements. The pages include central images, cover lines, double page spreads, subheaders and bleed images. Text and visual elements are arranged in various configurations throughout the pages.
These tables provide example roof truss spans for different load conditions, lumber types, and truss configurations to help designers. However, they do not include all possible designs so manufacturers should be consulted for custom needs. Floor truss span tables are also included from another source. The notes provide additional context on how the spans were determined and their limitations.
The document discusses key trends in the economy, hot markets, and professional services marketing based on input from a team of advisors from various specialties. It finds that:
1) Growth markets like China, India, and Brazil are expected to rise significantly and impact all markets by 2020.
2) Six of the top 10 fastest-growing industries relate to healthcare and aging populations, while others involve technology, education, and construction.
3) Three distinct marketing trends were identified: extreme competition due to lower business levels, financing challenges for projects, and mushrooming use of social media.
Octapharma USA advertorial profile in NJBIZ - page twoFred Feiner
Octapharma USA is a Swiss biopharmaceutical company that entered the US market in 2004 and has grown its market share each year. It recently submitted an application to the FDA for approval of its first purely human recombinant clotting factor VIII to treat hemophilia A patients. This therapy uses human cell lines and is expected to have improved tolerance compared to existing animal-derived treatments. Octapharma is a leader in developing human proteins from recombinant technologies and continues investing in facilities including a new R&D center and plasma testing lab currently being built in North Carolina.
This document discusses the design of a publication, including potential fonts for mastheads and article headings such as Circle Pit and Metal, possible color schemes, and a note about using a mixture of live and posed pictures for photography style.
This document lists various advertising and marketing projects including print ads, billboards, showroom displays, directories, profiles, packaging labels, stationeries, and invitation cards for events like weddings and special occasions. It covers work done for magazines, exhibitions, sales promotions, and anniversary celebrations spanning multiple years.
Los advertorials deben encontrar su potencia comunicativa en la credibilidad, en el uso del lenguaje periodístico y en la entrega de información de interés y calidad. Mientras la publicidad tradicional es eminentemente visual, los advertorials verbalizan, argumentan, cuentan una historia.
This document contains a magazine layout with various articles, images, and advertisements. The sections include a masthead, table of contents, pull quotes, photos, and articles about concerts, music reviews, social networking, and clothing. Advertisements are placed throughout for concerts, clothing, and social media.
Diferencias inbound marketing, content marketing, branded contentIsemco Formación
Este documento compara el branded content, el inbound marketing y el content marketing. Explica que el inbound marketing se basa en atraer personas a través de contenido útil para luego convertirlos en clientes fieles, mientras que el content marketing crea una relación de valor con los consumidores a través de contenido relevante. Finalmente, el branded content genera notoriedad y afinidad con la marca de forma natural al entender las necesidades de los usuarios y proporcionarles contenido entretenido o educativo sin un mensaje explícito de ventas.
The document contains a flat plan layout with multiple sections including headers, images, bodies of text, calls outs, and pull quotes. The sections are arranged in a linear format from top to bottom with images, text, and other design elements placed throughout.
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on the organization's purpose, differentiation from competitors, communicating benefits to employees, continuity over time, and consistency between words and actions. Research, internal communication, recruitment, leadership and workplace environment all contribute to building and maintaining a strong employer brand. The process typically involves discovery, analysis, implementation, communication and ongoing measurement and optimization. Benefits of employer branding include increased productivity, retention, engagement and attractiveness as an employer.
This is a sample of an advertorial created for Adventure Sports Magazine and the advertisement that ran with it. We continue to build awareness that you never know what's in the water and water filters can keep you safe.
The New Advertorial: How Native Ads are Changing PublishingRob O'Regan
Native advertising is the shiniest of toys for digital publishers and brand marketers. Are native ads a promising new online ad format, or do they threaten to poison the well of brand communications? Here's an overview, and some tips for publishers and marketers.
Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising An...Phoenix media & event
This document discusses different perspectives on the social, ethical and economic aspects of advertising. It outlines criticisms of advertising such as it being untruthful, offensive, or encouraging materialism and overconsumption. However, proponents argue that advertising provides important information to consumers, encourages competition and improves standards of living. The document also examines the complex role of advertising in the economy, with some arguing it increases market power while others see it as simply providing information. Overall, the text presents a balanced discussion of the debates around the impacts and ethics of advertising.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
Television and radio provide advantages for advertisers but also have limitations. Television allows for high production quality commercials with sight, sound and motion to reach a mass audience, but has high costs and limited attention spans. Radio has lower costs but also has creative and audience fragmentation limitations. Both media are sold in time segments and have network and local options. New technologies like DVRs, cable, satellite and online media are changing how consumers experience traditional broadcast media.
This document summarizes various types of support media used to deliver marketing communications beyond traditional advertising channels. It outlines different out-of-home media like billboards, transit ads, and in-store displays. It also discusses promotional products, yellow pages advertising, movie theater ads, product placements, and other channels like in-flight television. For each type of support media, it highlights advantages and disadvantages.
1. There are various methods for measuring the effectiveness of advertising campaigns, including pre-testing concepts and rough versions of ads, as well as post-testing using recognition, recall, and diagnostic tests.
2. Effectiveness can be measured through laboratory experiments, field tests of ads in real media, and tracking studies that monitor key metrics over time.
3. Multiple measures are recommended over single measures, and tests should be based on models of human response while considering factors like sample size and potential biases.
The document discusses various factors that influence the persuasiveness of communications, including source credibility, attractiveness, and power; message-related factors like structure, appeals, and humor; and channel factors such as personal vs. nonpersonal channels, media pacing, and environmental context. It provides examples of how companies have utilized celebrities, comparisons, fear appeals, and humor in their advertising messages and campaigns.
Zac Coleman documented the process of designing a CP (communication piece). He experimented with different shapes for the header, settling on a hexagon with a line through it. He then mapped out the layout using boxes to indicate spacing and started adding colors and fonts. Finally, he inserted graphic elements to complete the CP with the desired bold numbering effect and rendering it finished.
Zac Coleman documented screenshots of the development process for a DPS (document, presentation, or story) showing steps like changing fonts, adding graphic effects with gradients, inserting copied text and images, cropping graphics, and adjusting font sizes and colors to appeal to a target audience and make certain elements stand out. The screenshots showed the iterative process of designing the DPS layout and formatting elements for impact.
The document shows screenshots of the development process of a front cover (FC). It describes adding a skyline and masthead, then testing different central images. After choosing an image, the developer inserted it into the FC template. They then added elements like the plug below the masthead, webpage URL, cover lines of varying sizes, and adjusted prices above the barcode for visibility.
Los advertorials deben encontrar su potencia comunicativa en la credibilidad, en el uso del lenguaje periodístico y en la entrega de información de interés y calidad. Mientras la publicidad tradicional es eminentemente visual, los advertorials verbalizan, argumentan, cuentan una historia.
This document contains a magazine layout with various articles, images, and advertisements. The sections include a masthead, table of contents, pull quotes, photos, and articles about concerts, music reviews, social networking, and clothing. Advertisements are placed throughout for concerts, clothing, and social media.
Diferencias inbound marketing, content marketing, branded contentIsemco Formación
Este documento compara el branded content, el inbound marketing y el content marketing. Explica que el inbound marketing se basa en atraer personas a través de contenido útil para luego convertirlos en clientes fieles, mientras que el content marketing crea una relación de valor con los consumidores a través de contenido relevante. Finalmente, el branded content genera notoriedad y afinidad con la marca de forma natural al entender las necesidades de los usuarios y proporcionarles contenido entretenido o educativo sin un mensaje explícito de ventas.
The document contains a flat plan layout with multiple sections including headers, images, bodies of text, calls outs, and pull quotes. The sections are arranged in a linear format from top to bottom with images, text, and other design elements placed throughout.
Employer branding involves developing an image of an organization as a great place to work in order to engage employees and attract talent. It captures the essence of a company's culture, systems, attitudes and employee relationships. Developing an effective employer brand requires insight into employee perceptions, a clear focus on the organization's purpose, differentiation from competitors, communicating benefits to employees, continuity over time, and consistency between words and actions. Research, internal communication, recruitment, leadership and workplace environment all contribute to building and maintaining a strong employer brand. The process typically involves discovery, analysis, implementation, communication and ongoing measurement and optimization. Benefits of employer branding include increased productivity, retention, engagement and attractiveness as an employer.
This is a sample of an advertorial created for Adventure Sports Magazine and the advertisement that ran with it. We continue to build awareness that you never know what's in the water and water filters can keep you safe.
The New Advertorial: How Native Ads are Changing PublishingRob O'Regan
Native advertising is the shiniest of toys for digital publishers and brand marketers. Are native ads a promising new online ad format, or do they threaten to poison the well of brand communications? Here's an overview, and some tips for publishers and marketers.
Chap22 Evaluating The Social, Ethical, And Economic Aspects Of Advertising An...Phoenix media & event
This document discusses different perspectives on the social, ethical and economic aspects of advertising. It outlines criticisms of advertising such as it being untruthful, offensive, or encouraging materialism and overconsumption. However, proponents argue that advertising provides important information to consumers, encourages competition and improves standards of living. The document also examines the complex role of advertising in the economy, with some arguing it increases market power while others see it as simply providing information. Overall, the text presents a balanced discussion of the debates around the impacts and ethics of advertising.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
The document discusses models of the communication process including:
- The basic communication process involving a sender, receiver, message, channel, and feedback.
- Factors that can impact effective communication such as noise, encoding/decoding symbols, and the level of common experiences between the sender and receiver.
- Models of how consumers respond to advertising messages including the AIDA model, hierarchy of effects model, and innovation adoption model.
- Factors involved in measuring the effectiveness of communication including exposure, attention, comprehension, retention, and purchase behavior.
Television and radio provide advantages for advertisers but also have limitations. Television allows for high production quality commercials with sight, sound and motion to reach a mass audience, but has high costs and limited attention spans. Radio has lower costs but also has creative and audience fragmentation limitations. Both media are sold in time segments and have network and local options. New technologies like DVRs, cable, satellite and online media are changing how consumers experience traditional broadcast media.
This document summarizes various types of support media used to deliver marketing communications beyond traditional advertising channels. It outlines different out-of-home media like billboards, transit ads, and in-store displays. It also discusses promotional products, yellow pages advertising, movie theater ads, product placements, and other channels like in-flight television. For each type of support media, it highlights advantages and disadvantages.
1. There are various methods for measuring the effectiveness of advertising campaigns, including pre-testing concepts and rough versions of ads, as well as post-testing using recognition, recall, and diagnostic tests.
2. Effectiveness can be measured through laboratory experiments, field tests of ads in real media, and tracking studies that monitor key metrics over time.
3. Multiple measures are recommended over single measures, and tests should be based on models of human response while considering factors like sample size and potential biases.
The document discusses various factors that influence the persuasiveness of communications, including source credibility, attractiveness, and power; message-related factors like structure, appeals, and humor; and channel factors such as personal vs. nonpersonal channels, media pacing, and environmental context. It provides examples of how companies have utilized celebrities, comparisons, fear appeals, and humor in their advertising messages and campaigns.
Zac Coleman documented the process of designing a CP (communication piece). He experimented with different shapes for the header, settling on a hexagon with a line through it. He then mapped out the layout using boxes to indicate spacing and started adding colors and fonts. Finally, he inserted graphic elements to complete the CP with the desired bold numbering effect and rendering it finished.
Zac Coleman documented screenshots of the development process for a DPS (document, presentation, or story) showing steps like changing fonts, adding graphic effects with gradients, inserting copied text and images, cropping graphics, and adjusting font sizes and colors to appeal to a target audience and make certain elements stand out. The screenshots showed the iterative process of designing the DPS layout and formatting elements for impact.
The document shows screenshots of the development process of a front cover (FC). It describes adding a skyline and masthead, then testing different central images. After choosing an image, the developer inserted it into the FC template. They then added elements like the plug below the masthead, webpage URL, cover lines of varying sizes, and adjusted prices above the barcode for visibility.
The document contains a planning schedule for creating a magazine across February, March, and April. It includes tasks such as creating a mood board, contacting models, planning photo shoots, visiting locations, drafting designs, getting feedback, creating mock ups, developing articles, and finalizing pages before evaluating the overall process. The schedule outlines the sequence and timing of key tasks needed to produce the magazine from initial planning through finalization.
The color scheme uses contrasting black, white and red. The central image depicts Tupac mysteriously clasping his hands under low lighting, appearing serious yet business-
This document discusses several magazine institutions:
- Beatz Magazine is a small startup magazine founded in 2012 focused on music with over 33,000 monthly visitors.
- Intermedia Partners owns Vibe magazine and focuses on media investments, currently owning $1 billion in assets.
- Harris Publications produces XXL and Elektro magazines among others across different genres.
- Uses and Gratifications Theory suggests people consume media for relationships, diversion, identity, and information, which magazine producers can apply to their content to increase readership.
The document is a questionnaire for a college magazine that asks respondents about their demographics, preferences for when and how often to consume the magazine, how much they are willing to pay, what types of content they prefer, who should publish the content, whether they prefer an academic or social focus, potential magazine names, and allows for additional comments. It collects input from students on key aspects of launching a new college magazine.
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