The document is a magazine evaluation written by Holly James. It summarizes how her magazine uses and develops conventions of real media products. It discusses how she used bold fonts and colors for the masthead like Kerrang magazine. Images take up full pages with band names and descriptions of other content. The color scheme is similar to Rock Sound magazine with bold black, red, and white. Bauer Media would be suited to distribute the magazine since they produce similar rock/alternative magazines and media. The target audience is teenagers who listen to alternative music and attend concerts. Technologies like Photoshop and InDesign were used to layout the magazine professionally. Holly James learned to better utilize images and colors from the preliminary to final project.